






💄 Own your look, all day, every day.
Half Caked Lip Fondant is a 4ml liquid lipstick offering 20 inclusive shades with a matte finish. Its advanced formula ensures long-lasting, smudge-proof, and transfer-proof wear while feeling lightweight and comfortable. Enhanced with a subtle vanilla scent, it features a precision applicator for effortless use. Proudly vegan and cruelty-free, it’s designed for vibrant, guilt-free beauty that lasts from morning to night.





N**K
Love the lip stain
I first received this product in an ipsy bag. Ever since I have been buying it! Instantly I fell in love with it. I love how long the lip stain works and love the color.
S**D
Great quality, long lasting!
So I bought the color Prestige Worldwide, and it's a nice red color.I originally found thus brand through Ipsy, and got the color Sweet Tooth. I think ST has a better wand, as it is curved to better hug the lips, but both colors glide on smooth and last all day long. A little product goes a long ways, so don't put to much on to start!But seriously, this lippie stays on all day, no matter how much water I drink or food I eat. I am continually impressed with this brand, and would love to try other colors in the future!
S**�
Easy wearing color
Beautiful very pink color glides on easy. This lipstick makes it easy to drink and eat will not leave no color behind like most lipsticks do. The only dislike about this. You have to wait about 30 seconds for it to be completely dry on your lips.
T**Z
Damaged
The media could not be loaded. The color is nice and it stays on my lips quite nicely but the wand brush broke on my first use 😩. Im debating if i should return it or just oder disposable wands . I really like the actual lip product so its hard to decide.
V**O
Comfortable, one of my favorite liquid lipsticks.
Not sure why some are saying it's fake. I've bought these from both Amazon and their online website and it's the same product. The formula is velvety and I didn't find it sticky. These are smudge proof and waterproof, but don't expect these to last well against food especially since it's such a thin formula, but that goes pretty much for most liquid lipsticks since oil breaks makeup down. The pictures I posted on the lips are of the shade ASAP, before and after eating toaster strudel and coffee for breakfast. I've also bought Stellar, Power Trip, and 82 Bordeaux (82 Bordeaux is a close dupe to KVD's old everlasting liquid lipstick in Nahz Fur Atoo, which I think is close to Jupiter's Eye in the new formula). As expected it broke down on the inner parts (as with most liquid lipsticks). I don't find these drying either.The only liquid lipstick I've found to last decently through food is the original Maybelline Superstay Matte Ink (depending on the collection, it seems the formula and longevity vary a bit between collections) and I think the reason that's the case is because it's such a thick sticky formula and there will still be a decently even layer of product after the food's oil breaks down the top layer of product. I find the sticky thickness of those a bit uncomfortable, but it's all a tradeoff.These are great if you want a long lasting lipstick for a night out where you'll mainly be drinking and dancing, not so much for dinner unless you're willing to reapply. 😁
L**T
color really lasts
I first got one of these in my ipsy bag and was impressed by how long the color lasted on my lips. I wanted a different shade, so I bought another on amazon. It would be nice if they would sell at sephora or ulta so I could test out the shades before buying. Nevertheless, it was worth buying without trying. I went to a wedding where I ate, drank, and danced and still had some color on my lips by the end of the night.
A**A
Love Half Caked
I discovered the brand from my ipsy subscription and wanted a dramatic deep red color. When I saw this shade I knew I needed to try it. This does not disappoint! It is a beautiful color. Dries beautifully matte without drying out your lips. My only complaint is that the applicator does pick up a lot of product when you pull it out of the tube. You just don’t need that much as the color is very pigmented and costs well.
A**R
❤️❤️
I had one from the original seller and I bought this one's not knowing if it was going to be the real thing but it is so yeah I love it like the other one that I have.
Trustpilot
2 months ago
1 week ago