OGX Aveeno Color Protect Strengthen+ Blackberry Quinoa Shampoo, Fresh, 12 Fl Oz

Best shampoo ever! I wash my hair every few days and I use lots of products in between washes, this shampoo get my hair completely clean! Not only does it smell great, it has really help moisturize my hair and scalp and has helped my get rid of that annoying itchy scalp! Super easy to use and foams really nicely, and has really helped my hair color stay. If you're looking for a cheaper color stay shampoo, this is the one to get!

This shampoo smells absolutely devine and doesn't leave my hair dry like other organic shampoos. I use it a couple times a week and it seems to have kept my color in for longer after dyeing my hair.

Best scent in shampoo EVER. Seriously, just buy it for the scent alone. But really. This is a great color protecting shampoo (I used the matching conditioner) and my punky color flamingo pink with just a dash of purple for depth, lasted the longest it ever has. 5 months before it even started fading (I do other protective measures, but that usually only gets me 3ish months before fading). Sounds crazy I know. But this color protecting shampoo worked so well on the semi-permanent hair color. Also, the shampoo, adds more moisture then the conditioner. At least that's is what I noticed. rinsing this shampoo out my hair had some slip to it and didn't tangle up that much. (the conditioner added the extra bit to make it very slippery and soft) even being gentle enough to prolong hair color this gives a decent clean feeling, it's not the cleanest of clean, but it does get the dirt and oils out, don't expect this to remove hair products though, it might diminish them but won't remove them completely. It doesn't give that big 'ol soap bubble lather, but in this case you don't want that. it acts more like it's one of those co-wash conditioners I buy this every time I do my crazy pink hair, As I do love how long I can get the color to last before fading and needing touch ups.

I do love the thick texture of this shampoo and the lather it gives. I love the shape of the bottle. It smells sort of like berries and isn't that generic shampoo smell you get with everything else. I don't know if it's a bit drying though because my skin has been a little itchy after using it but not terrible. I do bleach my hair so I have to use some color protectant products.

Good shampoo

Smells great and makes my hair feel very soft. I don’t think it helped with holding my color in, but that could be because my hair is very porous from it being processed.

I love & use many Aveeno products. This shampoo started off great-it has a pleasant scent, rich lather, etc, but I noticed after a month or so of only shampooing 2-3x weekly, my hair was unusually dry and frizzier then I've seen it in a long time. I have color-treated, curly (2a/2b) hair that's very healthy and in great shape-til now. Now I'm back tracking, doing deep conditioning & protein treatments and def going back to my tried & true, fave products. Sorry Aveeno-this one is a no go.

This is our youngest's favorite shampoo. It leaves her hair shiny and clean.

I really love the berry scent of it, not anything overpowering or chemically scented, it overally does the job, only it makes my hair a bit frizzy

The shampoo is nice and gentle on my hair. My hair feels silky soft after using it a few times and in 1 instance I forgot to use a conditioner post the shampoo too but it made no difference to the look and feel of my hair. Loved it

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Only a little is needed as it lathers nicely. Pleasant smell.