










💜 Dare to be vivid, ethically bold, and effortlessly stunning!
Ion Purple Semi Permanent Hair Color delivers brilliantly intense purple hues without the need for harsh developers, ammonia, or peroxide. Formulated in Italy and proudly vegan and cruelty-free, this semi-permanent dye offers long-lasting vibrancy especially on light blonde or grey hair, making it the go-to choice for professionals seeking bold, ethical, and easy-to-use hair color solutions.





| ASIN | B007VDWDAY |
| Best Sellers Rank | #94,534 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #773 in Hair Color |
| Customer Reviews | 4.2 4.2 out of 5 stars (3,451) |
| Is Discontinued By Manufacturer | No |
| Manufacturer | Arcadia Beauty Labs LLC |
| Package Dimensions | 6.2 x 1.6 x 1.2 inches; 2.4 ounces |
C**N
Vegan and Mells Great long lasting Unless you wash Everyday!!
This Colir is AWESOME ON LIGHT BLONDE OR GREY HAIR IS EVEN MORE BEAUTIFUL!!!!
R**A
Amazing, bright, and long lasting!
I've been experimenting with bright colors for a while now, doing greens and teals in Special Effects and Splash brands. All of these washed almost completely out in under two weeks, even using recommended care instructions. I decided to try one more time using Ion and I'm blown away! The color is absolutely gorgeous, and while it's only been two weeks, it hasn't faded at all! I will update again later to report how long it lasts. Note that I was doing greens before, and this time I did blue - blues and darker colors in general last longer than greens and lighter colors, so keep that in mind if you're trying other colors. I haven't tried the green in this brand, though. This is the process I followed to do the initial dye job: 1. I bleached my hair nearly white, although there was a section around the middle that didn't bleach as white. 2. I shampooed (but NOT conditioned) my hair before dying. 3. I used a combination of Sky Blue & Sapphire colors and applied it to damp hair. We started with a base of sky blue, then did sapphire on the ends and randomly throughout the rest to give the color more depth. Since my hair wasn't bleached as much in the middle, and my hair bleaches into yellow-tones, that blended with the blue to create a greenish blue to create a beautiful effect (see the picture!) 4. I covered my head with a plastic bag and a shower cap, covered my pillow in an old towel, and left the dye in my hair OVERNIGHT. 5. I washed the dye out in the morning with COLD water. If you're like me and you can't handle cold showers, try rinsing out over the sink instead of in the shower. It's much easier to handle when you don't have freezing water running down your back. The initial rinse is the most important to do in cold water - I go back to hot showers after that. 6. I immediately treated the hair with Ion Color Defense After-Color Sealer , left it in for several minutes, then rinsed again in cold water. This is how I maintain the color: 1. I still shower in hot water every day, however I only shampoo twice a week (I do Wednesdays and Sundays to keep track). I can't stand having oily hair, which is why I still shower every day - the water by itself strips out quite a bit of the oil. 2. I use L'Oreal EverPure Sulfate-Free Color Care System Smooth Shampoo , but you can use whatever brand you want as long as it's sulfate-free 3. I use the Ion Color Defense again in place of conditioner, being sure to leave it in for a couple of minutes before rinsing. 4. Afterward, whether or not I shampooed, I use Ion Color Defense Leave-in Protector on towel-dried hair 5. After blow drying, if I didn't shampoo in the shower, I use dry shampoo to help keep the oiliness under control UPDATE: This color never seems to fade! I died it in July, and it stayed just as bright and vibrant until October, at which point I decided to switch to a different color. I only touched up the color once in 4 months! It's amazing that it never faded at all!
L**A
Very even, barely fades, beautiful color. But bleaching turns it green.
- You need 3 tubes for shoulder length hair and much more for thick or longer hair. This stuff is the consistency of toothpaste - Dilute with WATER, not conditioner. I guess some conditioners work -- mine did NOT. Water definitely works fine. Why? My first try, I diluted with Tresemme conditioner, mixed very well, and carefully applied with a brush. The results were large sections that were white, lavender, or silver. Ugh. The second time, I diluted with *water*, mixed very well, and applied with a brush (same as before). The color came out almost perfectly evenly -- a bright purple everywhere. The color was much brighter than I wanted, and it didn't fade! Over three weeks of shampooing my hair x2 every time I showered, it finally faded just a bit to the point where people called it "lavender". Just know that if you dye over platinum bleached hair, you will not have this pale color from the beginning. I've attached a few photos of the change in color over time. First photo (glasses) is after one week -- second photo (in the dress) is after 1 month. This stuff doesn't budge. A lovely bonus: If you bleach over this dye, it turns a bright greenish-blue color (mostly green), like Listerine. Seriously! It's almost impossible to avoid doing this just a little at the roots when you touch them up and it's ... pretty distressing. So don't plan on just bleaching this color out of your hair, and don't touch up your roots unless you have new dye on hand. This dye stays in hair well, and fades true to color. I've now let it fade (still shampooing x2 with hot water) for six weeks and it's still an even pale purple. I will definitely use it again if I want purple -- but probably only as streaks or ombre because of the issue with bleaching.
G**D
Nice color, would definitely use again
I used the Rose colored dye and pretty happy with the results. Pros: Easy application Doesn't have a strong smell Very pretty color (doesn't really look like the sample swatch but it comes out as a really pretty pastel pink without looking neon, which I really liked) Cons: Not enough dye in the tube (this won't apply to everyone but I personally used the dye all over my head but only on my roots plus maybe another two inches and it was barely enough. If you have long hair I would definitely recommend getting more than one tube) Needs to be put on very thickly (part of the reason I had to use a whole tube on such a small amount of hair was because you really have to put a lot on in order for it to take. My hair was bleached to a platinum blonde and the color still didn't take in some areas. Luckily I had just enough dye leftover to go over the areas one last time.) Hair needs to be very, very light to work. (You HAVE to bleach your hair before you use this dye unless you were lucky enough to be blessed with platinum blonde hair. For other colors such as the darker purples and blues it's not as necessary, but since the Rose dye is very light as pastel-ly your hair needs to be as light as possible before you use this. I already had my hair bleached so I didn't have to worry about it, but for those of you with medium blonde hair or anything darker, I would definitely recommend bleaching it lighter.
N**I
Good as a semi permanent
B**A
It doesn’t stay for long like for a month or two even after cold showers and colour protect shampoo and conditioner. But i was happy with the colour. Order this colour one or two months before the shipping sure takes alot of time. The seller was good though.
E**S
Need to have bleach blonde hair, turned my ash blonde !
V**.
Love the color!
K**A
Ich bin sehr enttäuscht. Ich hab mich so gefreut das meine Haare knallrot werden und sie sind immernoch so dunkel wie vorher. Einfach enttäuscht 😑😥
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