















🖥️ Elevate your living room to a cinematic playground with Sony’s 77" OLED masterpiece!
The Sony 77 Inch OLED 4K Ultra HD BRAVIA XR8B (2025) combines cutting-edge OLED technology with the XR Processor for stunning picture quality featuring pure blacks and vibrant colors. Designed for the ultimate streaming and gaming experience, it integrates Google TV with voice control, supports Apple AirPlay 2 and Google Cast, and offers exclusive PlayStation 5 enhancements. Dolby Vision HDR, Acoustic Surface Audio+, and XR OLED Motion ensure immersive visuals and sound, making it a top-tier smart TV for professionals seeking premium entertainment and seamless connectivity.












| ASIN | B0FHYCR41F |
| Additional Features | Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, Google TV with Google Assistant, AirPlay 2, Game Menu |
| Antenna Location | Home Viewing |
| Aspect Ratio | 16:9 |
| Audio Input | HDMI |
| Best Sellers Rank | #9,276 in Electronics ( See Top 100 in Electronics ) #7 in OLED TVs |
| Brand | Sony |
| Built-In Media | Power Cable, Remote Control, Stand, Manuals |
| Color | Black |
| Compatible Devices | Smartphone |
| Connectivity Technology | Bluetooth, Ethernet, HDMI, USB, Wi-Fi |
| Connector Type | Ethernet, HDMI, Optical, RS232C, USB |
| Contrast Ratio | High |
| Control Method | Remote, Voice |
| Customer Reviews | 4.5 out of 5 stars 117 Reviews |
| Display Backlight Configuration | Direct LED |
| Display Backlight Setting | Pixel-level Dimming |
| Display Backlight Technology | LED |
| Display Language Options | English |
| Display Size Class | 77 Inches |
| Display Technology | OLED |
| HDR Format Supported | Dolby Vision |
| Hardware Interface | Composite Video, HDMI, USB |
| Integrated Surround Sound Format | Dolby Atmos, DTS:X |
| Internet Applications | Prime Video, Hulu Plus, Netflix, Max, Disney+, YouTube, Sony Pictures CORE, Google TV |
| Item Dimensions D x W x H | 16"D x 67.5"W x 39.88"H |
| Item Height | 39.88 inches |
| Item Weight | 98 Pounds |
| Manufacturer | Sony |
| Model Name | BRAVIA XR8B |
| Model Number | K77XR8B |
| Model Series | BRAVIA XR8B |
| Model Year | 2025 |
| Motion Enhancement Technology | XR OLED Motion |
| Mounting Type | Wall Mount |
| Number of Audio Channels | 2.1 |
| Operating System | Google TV |
| Picture Quality Enhancement Technology | XR Processor, XR Clear Image, XR OLED Motion |
| Refresh Rate | 120 Hz |
| Resolution | 4K |
| Screen Finish | Flat |
| Screen Size | 77 Inches |
| Signal Format | ATSC |
| Speaker Description | Acoustic Surface Audio+ |
| Speaker Maximum Output Power | 56 Watts |
| Special Feature | Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, Google TV with Google Assistant, AirPlay 2, Game Menu Special Feature Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, Google TV with Google Assistant, AirPlay 2, Game Menu See more |
| Specific Uses For Product | Entertainment |
| Total Number of HDMI Ports | 4 |
| Total USB 3.0 Ports | 1 |
| Total Usb Ports | 1 |
| Tuner Type | ATSC |
| UPC | 027242934108 |
| Unit Count | 1.0 Count |
| VESA Mount Standard | 600 x 400 mm |
| Video Encoding | H.265 (HEVC), VP9 |
| Warranty Description | 1 year |
| Warranty Type | Limited |
| Wireless Technology | Bluetooth, Wi-Fi |
S**N
The best looking TV I’ve literally ever seen
Wow. It’s really gorgeous. I was debating between this one and another Sony oled that was about $600 more. I can say there’s no way the other one is worth the extra money. This one really is insanely nice. The picture is almost trippy how clear and colorful it is. I’ve been playing Cyberpunk on it and it’s beautiful. The software is the best I’ve used that’s built into a tv. It’s not perfectly intuitive but it’s the best one I’ve used. It’s also by far the most responsive. The remote is better than passable and it does 4k 120hz on two of the HDMI ports so I have my gaming pc plugged into it and I just had to get a better hdmi cable to actually do it. It also has variable refresh rate which has also been great. If you’re looking for an oled I really believe this is the best one. Sony really does make some solid TVs.
R**A
Excellent picture and sound
We love it,had an old plasma TV that was great but we decided to upgrade and very happy with the quality ,also the setup was very easy and the sound is great from the built-in speakers, also my PS5 is much clearer to see with it
M**R
Best all-around TV mid-range cost. Great connectivity and picture.
Bought this to replace my earlier 55" Bravia, since that one was going to my mother to replace her less old Samsung which started having non-working pixel-lines on the bottom; (there was nothing wrong with my 55" Bravia, even though it was 4 years old). This 65" has superior glass, is very thin and lighter weight than you'd expect (I was able to lift it to the stand myself) and hooked up easily with Alexa. It connects "Smartly" with the Playstation and even with my Nakamichi Dragon sound system. I also like that it dims the screen when it detects that the video is paused (non-moving) so as to prevent any burn-in just like the 55" I had (never got any burnin at all for OLED on that even though I would pause some TV for longer than 30 minutes for various reasons). Finally, it has a very low lag for gaming with the Playstation, so it's great for that too.
A**M
Great TV, Paid For It In Installments
The annoying promotions on the home screen, are kind of random but thankfully muted, lowered the rating by 1 star. Everything else is great. Quality sound, vibrant picture, customization is decent, and functionality is pretty fast. Wouldn't have mind a lower price, but thankfully I was given the pay in installments option. The set up was straight forward. Worth it.
D**H
Sony 55 Inch OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV.
To begin with, this TV took the place of our 10-year-old Sony 49” TV, which was still working. We decided to upgrade and go to a larger screen. The TV was shipped to us very quickly. The setup was very straightforward; don't rush it like I did and pick the wrong service. I use an Amazon Fire TV Stick with the DirecTV streaming service. When you start, it automatically directs you to the Google homepage. In the option, you can have the TV start on the HDMI that Firefox or Roku is on, and it will start up on that HDMI input. When I tuned into my first football game, I was blown away. The picture quality is truly amazing, with rich colors and sharp images. I never needed to adjust the color; it was spot on. We have always purchased Sony TVs, and this Sony is by far the best one we have ever had for picture quality. I will end this with just one word. AWESOME!!!!!
T**L
Lounge TV
Great value and easy set up. Picture quality is magnificent.
J**S
Looks great on mute
I fell for the allure of a 4K OLED screen. Wish I did more research. TV looks great at least. But it doesn’t matter what you try though, the sound will never be in sync. Tried using the optical cable, every recommended setting I could find, and it just doesn’t work. Worse, the built in speakers sound awful. TV software is Android TV, and it barely functions. Constantly loses wifi signal, not even worth setting up. You’re better off waiting and saving up for a better TV, for over a thousand dollars you would think it would at least halfway function. Extremely overpriced, underperforming, and all around not worth your time. Also the remote has this Bluetooth signal that also constantly fails, much like the WiFi. You can turn off Bluetooth and it reverts to an IR remote, which does work better. Hardware / set up was easy enough I guess.
M**K
Picture and Google TV Menu are the top reasons to buy this Sony, Bravia is the bomb view!
So far so good. The Google TV menu for us was the selling point. It is easier to use your apps and very responsive. We had another TV and the menu was slow and just frustrating and it wasn't cheap. Sony Bravia has a picture that is top of the class and we now have two and TV has never been displayed better however the menu again is user friendly so put those two together and it's an easy choice.
Trustpilot
2 weeks ago
2 weeks ago