Aluram Coconut Water Based Purple Shampoo for Women - Sulfate & Paraben Free

Omg!! This is the best purple shampoo ever! It really works and tones my hair! I love the smell! My hair looks and smells great! It leaves my hair soft and my hair is actually healthier since I’ve been using it! I’m definitely a fan and will be a repeat customer of this brand!!

My favourite for keeping my blonde hair blonde.

I stopped using my usual purple shampoo when I was diagnosed with frontal fibrosing alopecia, but since I have a mixture of very light-blond and white hair, I could see a difference within weeks--my hair began to take on that dreaded yellow hue. Still, I knew I had to be careful about what I put on my scalp--yellow hair is better than no hair, right? Even so, I kept looking. I was thrilled to find this purple shampoo made with clean ingredients! Not only does it pack all the power of purple and get rid of the dreaded yellow and brassiness, but it leaves hair healthy and shiny, yet clean and voluminous! This is by far the best purple shampoo I have ever used and it hasn't caused any problems at all with my alopecia! Thank you so much, ALURAM!

I’ve tried several shampoos to rid my hair of “brassiness”. This is the only one that REALLY works. It tones your hair and is moisturizing, leaving your hair feel softer than other purple shampoo’s do.

Perfect for blonde hair. I do recommend mixing with a little regular shampoo bc it is very pigmented and left slight lavender streaks throughout my hair.