

🐾 Snuggle smarter, not harder — the ultimate anxiety hack for your furry BFF!
The Original Snuggle Puppy Heartbeat Toy is a vet-recommended anxiety relief and sleep aid for dogs, featuring a realistic pulsing heartbeat and removable heat pack. Designed for durability and easy machine washing, it helps reduce stress, separation anxiety, and crate training challenges. Batteries are included for immediate calming comfort, making it a must-have for new puppy owners and anxious dogs alike.

















| ASIN | B000WD6UA4 |
| ASIN | B000WD6UA4 |
| Age Range Description | All Life Stages |
| Batteries | 2 AAA batteries required. (included) |
| Batteries | 2 AAA batteries required. (included) |
| Best Sellers Rank | #372 in Pet Supplies ( See Top 100 in Pet Supplies ) #1 in Plush Toys for Dogs |
| Brand Name | Snuggle Puppy |
| Breed Recommendation | Medium |
| Care Instructions | Machine Washable |
| Color | Black |
| Customer Reviews | 4.5 4.5 out of 5 stars (65,761) |
| Date First Available | June 8, 2004 |
| Date First Available | June 8, 2004 |
| Directions | Real-feel pulsing heartbeat steps for activation: Step1. Remove the plastic tab to activate the enclosed batteries Step2. Press the button once to turn on the heartbeat for 8 hours Step3. Press and hold the button for 5 seconds to turn on the heartbeat for 24-hour continuous use Step4. Simply hold the button on the heart again for 5 seconds to turn the heartbeat off |
| Included Components | Anxiety Guaranteed Solution - Snuggle Puppy - Black |
| Is Discontinued By Manufacturer | No |
| Item Dimensions LxWxH | 10 x 12 x 3 inches |
| Item Package Dimensions L x W x H | 12.24 x 7.65 x 5 inches |
| Item Weight | 7.3 Ounces |
| Item model number | SP102 |
| Item model number | SP102 |
| Manufacturer | Snuggle Pet Products |
| Manufacturer | Snuggle Pet Products |
| Material | Polyester |
| Model Name | Snuggle Puppy Black |
| Number of Items | 1 |
| Product Dimensions | 10 x 12 x 3 inches; 7.3 ounces |
| Size | 1 Count (Pack of 1) |
| Specific Uses for Product | Behavior, Indoor |
| Style | Puppy |
| Target Audience Keyword | dogs |
| Warranty Description | No Warranty Applicable |
A**K
My girl loves her Snuggle Puppy!! Great buy!!
My almost 3 month old pup loves this toy!! She brings it in every room and sleeps with it. When she first got it, you could tell she was surprised at heartbeat inside cause she’d stick her face up to it, it was really cute!! Great quality no rips or tearing from puppy teeth. And the Velcro is very secure!! Very fun for her, a great size and the heartbeat is def strong. You a sweet the heartbeat on 8hr or 24/7 and it says with 3 double a batteries irl go 2weeks on 24/7 mode if you have a pup with anxiety or separation issues!!
M**J
Never take a puppy home without one!
This is a must for new puppies. I took a Snuggle Puppy with me when I picked up our labrador puppy at 7 weeks old. The breeder rubbed it on the mother's back a few times for us to capture her mother's scent and we were off for a two hour ride home. She slept the whole way home on top of her puppy and slept for 5 hours the first night with just a few whimpers at the half-way mark. The ride home and a new environment really wore her out. By the third night and every night since, both my puppy and I have gotten a good night's sleep (7 hours then 9+ hours)! I think the heart beat and heating pack, along with her mother's scent, made her transition to our house go so smoothly. Both the heating packs and heart beat worked as advertised. I never replaced the battery in the hearbeat but stopped using that after a week or so when I was confident her bedtime routine was solid. Now at 14 weeks, she will take the puppy out of her kennel to play with and most nightes uses it as a pillow. The snuggle puppy is well-constructed and shows no signs of wear and tear. The tail has been chewed on daily and is still there. I could have an easy puppy but would never bring home another puppy without a Snuggle Puppy. Our nighttime temperatures will be below zero this week so I will stick a heating pack in Snuggle Puppy to help keep our puppy comfortable. Snuggle Puppy is the best invention to help a new puppy transition to their forever home.
E**D
It helped my 4month old rescue pup
This really helped my 4month old rescue pup with bedtime. She went wild at first, she didn’t know what to make of it, then slowly calmed down and snuggled right up to it and slept through the night in a crate. I was shocked. The quality is amazing. It looks really cute and soft. The Velcro is very durable. It’s big enough so the pup can sleep on it. The heartbeat has a timer to save battery life. I would highly recommend. I haven’t even used the heat pack yet, but I will. It’s night 4 and she slept through all nights so far thanks to this puppy.
S**S
Great for pups!
Our puppy loves it! I was really skeptical but a friend told me about this and I think it has helped! Our new puppy was howling in her crate overnight and this helped to soothe her. Love that there are different varieties and it says it’s machine washable! I work from home so I can monitor her and make sure she’s not tearing it apart. For older pups this could be a safety hazard, but it’s been great for our 8-week old puppy. The Velcro that holds the heartbeat device is super strong. I’d give it 5 stars but so far the motion sensor technology hasn’t seemed to work. It shuts off after 8 hours and is supposed to reactive with motion but I tried shaking it and it didn’t turn on. Not a big deal, but I just have to take take out the heartbeat device and turn it back on every so often. For the cost it would be nice if this feature worked.
A**D
Magic for anxiety, sleeping, and crate training.
This Snuggle Pup worked wonders for my new puppy. The first night he slept like a champ. The second night? Same thing—you get the picture. When he started whining in his playpen, I turned on the Snuggle Pup and, like magic, he immediately calmed down and relaxed. I’m so grateful for this toy. It’s an absolute must-have for new puppies and anxiety.
A**Y
Just get it
After reading in forums about how puppies should have nothing in their crates, but some said it was okay for some things, we bought the original Snuggle Puppy to have before our 8 week old golden retriever arrived. Put it in his overnight crate with an unwashed T-shirt and a soft pet mat. DO NOT THINK TWICE. JUST GET THE SNUGGLE PUPPY!! Goose came from a litter of 11 surviving pups and we felt he would have issues in the beginning not having sleep buddies. We only allow the Snuggle Puppy in his overnight crate, not for general play times, and he sleeps on it or with a paw over it EVERY NIGHT since night one. Other than potty breaks overnight he has slept well every night with literally zero whining until time to get up. We have had our doggo for 22 days. Extremely worth the money. We do not use the heat pack. Sometimes we run the heaetbeat on the 8 hour cycle and sometimes the 24/7 depending on a couple different things. Stop contemplating. Just get it.
P**S
J'avais compris que cette peluche était fortement recommandée pour les chiots afin de réduire leur anxiété de séparation. A tester sur le moyen terme. En attendant, la peluche est très douce. Elle est fournie avec le cœur (pile incluse) qui reproduit le battement de cœur et un heat pack initial pour la chaleur. Bonne qualité de la peluche et l'intérieur me paraît sûr mais protéger le chiot une fois pelotonné contre elle. Vraiment charmant!
C**S
A los perritos les gusta mucho .lo encuentran muy amigable.
K**様
お留守番が長いので寂しくないようにと買いましたが、普通のぬいぐるみと同じく噛んで振り回してで、落ち着くような効果は全くありませんでした…。残念です。 あと、ヒートパックはただのカイロで一回使い捨てです。
A**E
The first night home is usually a chorus of whimpers, but with our latest puppy, the silence was almost absolute. All I could hear was a soft, rhythmic thump-thump-thump—a barely audible but palpably reassuring heartbeat that turned her crate from a lonely space into a safe haven ✨. I purchased the Snuggle Puppy Original Heartbeat Toy for a toy breed puppy transitioning to our home. Welcoming a new family member is so much easier when everyone sleeps well! 💤 I am firmly against the "cry it out" method; it elevates cortisol levels and creates intense stress and hopelessness. Instead, I believe in compassionate, fear-free training. By placing a small crate in our bedroom and using this puppy sleep aid, our puppy didn't cry or whine once. In fact, this was a much quicker route to a full night's sleep than "cry it out" could ever be 😴. I am pleased to say this puppy has since grown into an empathic, confident, and independent adult dog 🐕🦺. ✅ The Pros: • Faster results through comfort: Providing cuddles, familiar scents, and soothing sounds settles a puppy far more effectively than forced isolation. My puppy engaged with this toy immediately like a littermate, snuggling it in her pen for security 🧸. It was my pre-emptive strike against separation anxiety, and it worked! • Ideal for toy breeds: Being a toy breed, the Snuggle Puppy was actually bigger than she was initially! This seemed to provide even more comfort, as it felt like a large, warm sibling she could completely tuck herself against 🐶. • Stress reduction: The "real-feel" pulsing heartbeat mimics the sensation of sleeping in a pack, naturally lowering stress and preventing the panic of a new environment 💓. • Quality & build: The plush is incredibly soft, almost like a high-quality fleece. The secure, low-profile velcro compartment is well-hidden and, crucially, does not snag on bedding or blankets, which is a common issue with cheaper dog heartbeat toys. • Customisable Comfort: A herbal pouch could be placed in the heartbeat/heating pack compartment to further soothe the senses 🌿🌼🪻. • Easy Maintenance: Once you remove the internal components, the plush is fully machine washable—essential for any puppy product. ⚠️ The Critical "Heads-Up" (Important for some dogs!): • Know Your Puppy's Style: While my toy breed pup used this as a bed-mate 🐾, I had a previous puppy who ripped his Snuggle Puppy apart in minutes. If you have a "shredder," you must supervise them closely. It's a behavioural aid and a comfort item, not an indestructible chew toy 🚫. • Battery & Heat Pack Logistics: I used standard alkaline AAA batteries, and on the 8-hour setting, they lasted about two weeks. I'd highly recommend rechargeable AAA batteries for ongoing use. It comes with one disposable heat pack; for long-term use, consider a reusable pet heating pad. • Subtle Pulse: In a quiet bedroom, you can hear a faint rhythmic "thump" 💓. It is actually quite soothing for humans too, but worth noting if you are an incredibly light sleeper. ✨ Tip for Success To maximise the calming effect, rub the plush against your own skin or wrap it in a T-shirt you've worn 👕. Combining your scent with the heartbeat adds comforting pheromones to create a powerful sense of security that prevents distress before it starts. 🏆 Final Verdict The Snuggle Puppy Original Heartbeat Toy is an invaluable tool for any owner committed to positive, fear-free puppy raising in 2025. It bridges the gap between the mother dog and a new home perfectly. It is a worthwhile investment in your puppy’s emotional well-being and your own peace of mind!
D**G
Cumple su propósito perfecto! Desde el primer día lo tiene. Jugaron con el peluche sus papás y hermanitas y en casa ya lo tiene para dormir. Aún después de 5 días duerme con el, lo olfatea y lame de vez en cuando. Lo recomiendo. No lloró en la noches. Adjunto foto de su primera siesta en casa el día que la trajimos la metió debajo del sofá
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