

📚 Elevate Your Marketing Game with Every Page!
Truth, Lies, and Advertising: The Art of Account Planning is a must-have resource for marketing professionals, offering insights into effective account planning strategies. This new mint condition book is dispatched the same day for orders placed before noon, ensuring you receive it promptly. With guaranteed packaging and a hassle-free return policy, it's the perfect addition to any marketer's library.
| Best Sellers Rank | #638,662 in Books ( See Top 100 in Books ) #62 in Advertising Graphic Design #572 in Advertising (Books) #2,179 in Marketing (Books) |
| Customer Reviews | 4.4 4.4 out of 5 stars (188) |
| Dimensions | 6.3 x 1.2 x 9.1 inches |
| Edition | 1st |
| ISBN-10 | 0471189626 |
| ISBN-13 | 978-0471189626 |
| Item Weight | 2.31 pounds |
| Language | English |
| Print length | 320 pages |
| Publication date | March 13, 1998 |
| Publisher | Wiley |
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