COLORCHARM VIVID DARKS Permanent Cream Color | Vibrant Hair Color for Naturally Dark Bases | Lifts 3-4 Levels, No Bleach Needed | Nourishing Lipids & Vegan Formula | 2 Fl Oz

I have been using Wella dye for years for my red hair and I’ve loved it. I recently switched to this dye for dark hairs and I feel it lifts my color for a brighter color. I do not use bleach on my roots and I love this dye. I will continue to use it. I mix two colors to achieve my color.

My all time favorite hair dye. It is non damaging, quick to do, and takes about a month to fade. I’m so glad they sell this on Amazon now so you don’t have to go to the beauty supply store every time to grab. The color is perfect, and even if you aren’t trying to lighten every time it comes out looking so pretty. I do a touch up with 10 volume and it’s perfect every time.

I am so obsessed with how this color turned out. Im giving 5/5 because I am super happy with it, but realistically, if you were going for the color in the product photos, it’s not close. However, this is the ginger of my dreams that I thought I’d have to use bleach for and possibly go to a salon. The smell isn’t as strong as other dyes I’ve used in the past, and it didn’t stain my hands too bad either (I am too lazy to wear gloves). Like sometimes the smell lingers kinda strong for a while even after washing, rinsing and styling, but so far this has a pretty subtle smell, and what is there doesn’t smell chemically at all, just nice clean fresh smell. I’d say that it came out pretty even too, no blotches or anything, and my hair doesn’t feel any drier than it would with any other dye either, so no complaints there. I bought the Wella 30 cream developer too, just to be safe and get the absolute intended color. Left it in for 35 minutes. My hair color is naturally a level 5, and this dye lightened it quite a bit. Much more than I expected, could be because of my hair texture and porosity, but I’m not mad at all. I’ll be switch from HiColors to this from now on, I couldn’t be happier with the color and quality, despite it not being what was advertised. Would recommend trying if you’re skeptical! Photos are before and after :) I hadn’t dyed my hair in about a year prior to this so my roots are grown out quite a bit in the before.

The color is amazing however, this color stains everything in its path! I dyed my hair in May 2025 and now in August, when I wash my hair the water still runs pink! If you hair is still wet when going to sleep, it will be all over your pillows. I hope this review is helpful.

Perfect! Colored my dark har purple. Will continue to use

I purchased this trying to match my hair color. I'm a Leukemia Survivor and my hair has now grown over 5" in length. It's coming in darker than it was before chemo. I chose this shade based on my natural color so I can blend the grey hair I've got. This shade made my hair LIGHTER instead of the deep auburn I expected. Now, I have to wait until November to redo my hair. Just be aware, it is lighter than shown

Beautiful color ! This is after one time of dying it ! My new fav dye for sure !

Compré el tinte permanente en crema Wella ColorCharm Vivid Darks en el tono Ruby Red porque buscaba un rojo intenso sin tener que decolorar mi cabello castaño oscuro natural. El color es absolutamente precioso y vibrante. El hecho de que eleve el tono hasta 3 o 4 niveles sin necesidad de decolorante es increíble y minimiza el daño. Mi cabello se sintió muy suave y brillante después del proceso, gracias a los lípidos nutritivos de la fórmula vegana. Es el único tinte que ha tapado al 100% mis canas. ¡Definitivamente lo recomendaría para cualquiera con cabello oscuro que quiera un cambio de color audaz! Solo asegúrate de comprar suficiente producto y de aplicarlo con cuidado. ¡Me encanta el resultado!

Before and after photos. I am very impressed. No bleaching required and super vibrant colour! For my length hair, I used two tubes. Important: must mix as per instructions. I had leftover, but I also missed a couple spots. Wash drip spots immediately. Only downside is this does continuously wash dye out for quite some time. Hasn’t permanently stained any towels though👍 Hair doesn’t feel damaged at all. Excited to try more colours!

Such a pretty color! I have cinnamon dyed hair and I put this color on and it's flawless

J'aime bien , par contre je le mélange avec un peu de rose flash car pour ma part j'aime mieux par contre ne cache pas longtemps les cheveux blancs il décoloré vite a la racine mais reste beau au pointe mais ça fait plusieurs fois que j'en commande

Beautiful color, not to bright just what I wanted!

This hair dye dose nothing to the hair if anything it makes it lighter blonder not colorful at all burns your scalp and eyes but dose nothing to the hair I do not recommend