Midori Spring Organic Hojicha - Smooth Roasted Green Tea Powder, Antioxidants, Low Caffeinie, USDA, Vegan, NON GMO Japanese Masters Roast

It has a strong aroma, with a nutty taste. Love my Hojicha!!

This was really good. The taste was somewhere in between a velvety chocolate and a nice roast. The color is also a stunning brown. It is also an amazing deal! The texture is a bit gritty, but you can't fault it too much since Hojicha is made with the worst harvest.

Tastes excellent, I add a blend of unsweetened oat milk and sweetened rice milk.

Great hojicha for the price! It’s a huge tin and the aroma is super strong upon opening. That being said, I don’t think it lasts long even with proper care. It could be better in terms of color and depth in flavkr

If this hojicha tastes fishy or burned, then it's probably user error. After experimenting here's what I recommend for a good iced hojicha latte with this powder: - 1 generous tsp of hojicha powder - 2 oz hot water - 175 degrees F - sweetener of choice (my favorite is a splash of maple syrup, but vanilla is delicious too) - ice - milk of choice Add the water to the powder and froth (you can use a traditional matcha whisk, but I'm lazy and use a cheap electric handheld frother wand). Pour over the milk and ice and enjoy. Simple and delicious! The key is not to burn the powder - 175 F is good! It's not rocket science - adjust it from there as desired. Add a little more water, add some flavor to it, top with a homemade cold foam....just enjoy it!

Better than a less expensive alternative I tried. Worth the price difference. Ordered again.

I wanted to like this so bad, but mine taste like burnt ganja. 😫

Great macha