Clairol Bold & Bright Permanent Hair Dye, 20 Black Licorice Hair Color, Pack of 1

I love the wild blackberry color. It does bleed for at least a week after coloring. I sweat a lot and I will get blue streaks down my skin and I have stained a few pillowcases and washrags. I don't care. I don't use the brightener packet it comes with because I don't think it does anything, the color stays bright without it.

This is a fantastic rich color. Very easy to apply and maintain. The vibrant color lasted me 2 months or more.

I ordered the Brown Sugar and it came out great! Nice and even color. Hair is shiny, and it covered my grays! Some box dyes give hot roots but this one didn't. Finally found a color I love! I will definitely be reordering!

My hair is dark towards the ends and lighter at the top and it looks so cute! Lost a star for me though because it left my hair a bit dry, it had a strong smell, and it was tingly on my dry scalp.

Just applied it today but I'm happy with it so far! I'm a very dark brunette so it's always hard to find reviews and comparisons for hair dye and how they'll show up on my color of hair. Its not a vivid purple, but I wasn't really expecting that since I'm so dark to start. It's more of a dark brown/black with a hint of purple, which is what I was hoping for! You can see the purple, although its hard to tell that in the pictures. If you are a brunette and want something with a bit of color this is great. If you want a vivid purple you'll have to bleach your hair first. This was easy to use-simply mix and apply to hair, wait 30 min and rinse. Voila. A lovely dark purple!

Love my new hair color

Omg let me tell you ladies this stuff makes your hair silky soft things to combine though but other than that great hair dye I love it and it washed right off my skin which most don't

My hair is frazzled from getting blonde highlites so I wanted to try something new for fall/winter. I like this color it’s pretty dark, esp for having really light hair before (my hair was a dark blonde light brown before I used this) still came out pretty dark. This is the “guava/magenta”. It did dye my greys pretty good. Only thing I didn’t like is when I run my fingers through it my hands are pink.