

💫 Define your curls, own your day—shine bright, hold tight!
Marc Anthony's Strictly Curls Define & Hold Flex Gel is an 8 oz styling powerhouse designed for medium to coarse curly hair. Infused with shea butter, it delivers a long-lasting, strong yet flexible hold that defines curls, fights frizz, and adds high shine without flaking or crunchiness. Its sulfate- and paraben-free formula moisturizes and softens curls while maintaining bounce and movement, making it perfect for humidity resistance and all-day wear. Ideal for professionals seeking polished, touchable curls with effortless styling and clean rinse-out.









| ASIN | B0CJCNR1J2 |
| Best Sellers Rank | #2,266 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #16 in Hair Styling Gels |
| Customer Reviews | 4.4 4.4 out of 5 stars (2,018) |
| Item model number | SC19 |
| Manufacturer | Marc Anthony |
| Product Dimensions | 8.05 x 1.9 x 1.9 inches; 9.59 ounces |
| UPC | 621732003970 |
D**I
Perfect Support Without the Stiffness!
I’ve tried countless styling gels over the years, but Marc Anthony's Define & Hold Flex Hair Styling Gel – Strictly Curls is by far one of the best I've ever used. It delivers the perfect balance of hold and flexibility, leaving my curls defined and bouncy without that dreaded crunchy or stiff feeling. One of the things I appreciate most is how lightweight and non-greasy the formula is. It glides through damp hair effortlessly and provides long-lasting hold — my curls stay in place all day, even in the Florida humidity, without falling flat or getting frizzy. Another major win? It locks in moisture. My hair feels hydrated, soft, and healthy every time I use it. Unlike other gels that seem to dry my hair out over time, this one actually helps retain moisture, keeping my curls touchable and shiny. It plays well with leave-ins and curl creams too, enhancing the effects without any flaking or buildup. When it’s time to wash it out, the gel rinses clean with no hassle. There's no residue left behind, and my hair feels refreshed and ready to go for the next style. I love that it doesn’t leave any gunky film, making it easy to maintain a healthy wash cycle. Best of all, it’s incredibly affordable for the quality you get. You don’t have to spend a fortune for salon-like results. For defined, soft, moisturized curls with lasting hold, this is a wonderful product and a true staple in my curl care routine. If you're looking for a gel that supports your curls without suffocating them, this is it. Highly recommend!
D**S
Works great!!👍
This product works great in my hair! Very good price for this stuff. The smell is pretty good. A little sticky at first, but leaves curled beautiful and moisturized when dry!
M**H
A life saver!
I really like this product for touch ups. After wetting my hair and applying the gel , the waves and curls are plentiful using the diffuser. Today was my 7th day of touch ups...don't judge - crazy week...and it looked great especially after starting with dry shampoo at the roots and the gell 4 inches down. Awesome product!!!!
C**.
Second best. I recommend.
I’m always in search of curly hair products. Tried this on a whim based on sales and reviews. I’ve used Marc Anthony products before and this is my favorite of all of them. Good conditioning and no crunch. Defines curls well. I have naturally spiraled curls, so curl definition is top priority. The ONLY issue I have with this product is you have to pay attention to how much you use because the curls can feel a little heavy and weighed down if too much product used. The absolute BEST product I’ve tried in my entire 40 years is LottaBody (go buy it now). However, this curl cream comes in a close second.
B**J
This Gel has become a staple in my grooming routine.
As someone who's constantly on the lookout for a styling gel that strikes the perfect balance between hold and flexibility, Marc Anthony's Define & Hold Flex Hair Styling Gel has truly impressed me.Firstly, the texture of the gel is just right neither too thick nor too runny. It spreads evenly through my hair, allowing me to style with ease without any clumps or sticky residue. The application is smooth, and it doesn't weigh down my hair, which is a big plus for me. What stands out most about this gel is its ability to provide a strong hold that lasts throughout the day. Whether I'm aiming for a slicked-back look or more defined curls, the gel keeps my hairstyle intact without any stiffness or flaking. Even in humid weather, (I live in Houston so humid 🥵 is the norm for us) I've found that my hair maintains its shape and bounce, thanks to the gel's humidity-resistant formula. Another aspect I appreciate is the flexibility it offers. Unlike some gels that leave hair feeling crunchy or overly styled, Marc Anthony's gel allows for natural movement. This means my hair looks effortlessly styled and feels soft to the touch, which is essential for a comfortable wear all day long. Moreover, the scent is pleasant and not overpowering, adding a subtle freshness to my hair without clashing with any other fragrances I may wear.In terms of packaging, the squeeze tube is practical and easy to use, ensuring I can dispense the right amount without any mess. Overall, Marc Anthony Define & Hold Flex Hair Styling Gel has become a staple in my grooming routine. It delivers on its promises of defining my hairstyle while offering the flexibility and natural feel I desire. If you're looking for a reliable styling gel that combines strong hold with flexibility and ease of use, I highly recommend giving this one a try.
B**M
Not for me
This product did help define my curls, but left my hair feeling gunky. I didn't care for it
J**Y
Very good. Works as advertised.
I got the mousse, spray and this gel by Marc Anthony and used a different one each day to see how it changed my hair. I like this gel quite a bit. It gives nice hold, no crunch, no frizz, but it doesn't add body and fullness. So if you are looking for the latter, I would recommend you order the spray version. That adds a shocking amount of fullness.
A**S
Yes.
I don’t play when it comes to this company. Obviously works great and smells great. It leaves my curls soft but also intact so I don’t have to really worry about it looking so frizzy. But remember it also depends on your hair type and routine. I have 4A hair so I’m glad it works as well as it does.
R**B
I absolutely love this product! Ive always had curly hair (3B, 3C) and I've tired soooo many products. This keeps my curls looking amazing for days, holds the curl, isnt too sticky and minimises frizz. This will be a product I continue to purchase and use. Love it!
D**D
Good
H**E
A gel with good curl hold. I reactivate it the next morning and get lovely curls again.
E**!
Si me llego rápido & &a lo use & me encantó el resultado, tiene una aroma como a lima/limón 🍋 ¡100 % recomendado!
A**R
LOVE this product. I have wavy hair, but it gets soooo frizzy when I shower before bed. I started using this in addition to the curling cream before bed, and my hair is so smooth and silky when I wake up. Sometimes I'll also use the curling line hair oil to help brush out the gel cast if I added a thick layer, but usually get good results from just one pump of gel before bed on damp hair.
Trustpilot
1 month ago
2 months ago