Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Great marketing insights, this book is full of good examples on marketing ease to read. Thank you.

This compliments Kotler's "Bible" in that you can quickly pick it up to remind you of some terminology or to glean a few insights in what some organisations did marketing wise. Not to be considered a book that you will complete your MBA with but rather a tool to keep your mind refreshed for that all important exam!!!

Marketing Management By Philip Kotler First time the book is in google play store https://play.google.com/store/apps/details?id=com.vsl.marketingmanagement (type marketing management) 3rd num app is

This guy knows his stuff, but I think this book is a Lipitor simplistic. Buy others from him to understand why he is highly rated

I have been recommending Kotler as the best author to read on Marketing for years. First-degree students of the Irish University Business School have never failed to be impressed by Marketing Insights. Not only is it written brilliantly, but also it is great value. After I had read it, I immediately purchased copies for all my friends.

If you enjoy reading books that are structured like dictionaries, this is your pick. From A to Z, all the marketing concepts explained. This book has a bit of an appendix feel (not the human one!) and can be difficult to read. A not so successfully marketed efford?

Designed for the busy executive who has already covered most of the theory and wishes to have a brief and light refresher. The book does not introduce any new concepts, it merely revisits the more popular theories and models. Still, I thought I was worth buying and I keep it in an easily accessible location in my library.

It also help you increase your knowledge with some real use cases

Good book, easy to read and understand, concepts are good and used a lot of quotes from successful CEO, zest need to be more objective.

Philip Kotler is considered the father to modern marketing. I believe his work should be included in the reading list of those embarking on a career in marketing and/or marketing managers. This book is an excellent reference book for marketing concepts and insights.

「マーケティング」とは単なる宣伝でも営業活動でもない。と言いきるコトラーには『マーケティング原理』という名著の誉れ高い本があるが、分量が多くとても読み切れません。これは長さも手頃で、しかも著者の最新の考察（insights）に触れる事ができます。 英語の原書ということで二の足を踏む人もいるでしょうが、とても平易な英語で書かれています。TOEIC500点前後でも何とか読み通すことができると思います。ＡからＺまで各独立したトピックスになっているので興味ある部分を拾って読んでいくのもいいでしょう。 今後10年で従来のマーケティング理論は一新されると予言する著者の言葉、早く読むに越したことはありません。

Not bad. I would say a bit outdated, because a lot has changed in the marketing world since 2004. Also its not to detailed, if you are purchasing for academic purpose, but overal it has some good ideas and tips for several of the concepts that it contains