Tower 28 ShineOn Milky Lip Jelly, CASHEW, Non-Sticky, Hydrating Vegan Lip Gloss in Milky Rosy Brown, Apricot and Raspberry Seed Oil, Moisturizing, Clean, Cruelty Free

I think the color (I got Cashew) is flattering and just the right amount of pigment! It's not sticky and feels comfortable sitting on my lips. I can reapply layers without it getting visibly gunky or stringy. I wouldn't consider it especially moisturizing or worth the money. It doesn't really have any taste or smell nice, which I feel is pretty important in a lip product. If you're sensitive to scents though, this could be a good match for you. The packaging is cute and sturdy, and I haven't experienced it leaking or cracking, which is a win. It reminds me so much of NYX's butter gloss, down to the same barely-there taste. If you don't care about packaging, save your money and just get that!

I have ordered this lip gloss several times and am super happy with it. It goes on easily and doesn’t have a weird taste or smell. I keep one at my desk, one in my purse and one in my makeup bag. Really love this product!

I may have received a bad one. This is not my first Tower 28 Lip Jelly. The other is slightly tropical scented and has just the right amount of shine. This one Chill, is clear, and while moisturizing and pretty, it smells old, or like it is already starting to expire. I’ve only had this for one week.

Tried this at Sephora for the first time when I got a makeover there, this lipgloss is phenomenal actually the best one I’ve ever used. The only thing I wish it had was the plumping effect. I will say it’s more like oily which I like it’s not sticky. Which when I was using, it was wondering aren’t all lip glosses sticky? No they’re not this one is definitely different. I’m glad my make up artist tried it on me because I’ve bought it three times since then from Sephora and Amazon! It doesn’t get stuck in your hair all the time you know when the wind blows and then your hair touches your lip and then it’s all sticking and it’s everywhere. This one definitely hits different. I love it not too thick. but I’m very nice glass finish works well with lip liner, but make sure you don’t dip it back in the tube or you will turn the whole tub tube that lip liner color. That’s the only mistake I made with the first one.

Love love love! I've been looking for a non-sticky lip gloss for years now! I fell in love instantly. It's not a super long lasting but it does last for a few hours, as to be expected by a gloss, I also drink a lot of water. I now want every color :)