ILIA - True Skin Serum Foundation | Non-comedogenic, Cruelty-Free, Vegan, Weightless Feel, Buildable Coverage, Safe For Sensitive Skin (Mindoro SF.25)

I have been using a variety of products over the years: lotions, powders, sticks; but nothing suited. This product (which has a good EWG rating) gives excellent coverage, yet washes off easily. I use a brush to apply around my eyes and just dab and rub on other facial spots. No reaction or irritation; stays in place; long-lasting. Give it a try.

I love that this product truly works AND is less toxic and safe for my skin and body.I love this concealer - helps cover up bags under my eyes and blemishes so seamlessly. It is thick without feeling cakey and one bottle lasts so long. No scent which is a plus for me!

Color match: Ilia's great color match Moisturizing: I live in one of the driest states in US. My skin loves this makeup. Moisturizing yet states put the whole day. Gives a soft glowing finish.

I am 67 with combination skin that is mostly dry but with a little oil in the t-zone. Until Ilia, I had never tried a clean beauty foundation that I thought was as effective as my regular brands. Now, I have 3 Ilia serum foundations - this more traditional medium coverage no spf version as well as 2 light coverage ones with spf and I absolutely love all three of them. I use this medium coverage foundation whenever I want a more polished, flawless look. It gives a natural, skin-like luminous finish and looks fresh all day. Since I switched to Ilia foundations my generally good skin (for my age) has improved noticeably. The skincare ingredients that are infused into the foundations are the real deal and simplify one’s life. I could absolutely have used this True Skin one when I was younger and had oilier skin, the serum-style foundations tend to be oilier and I’m not sure about them. I will say that using the Ilia serum foundations has improved my slight rosacea and eliminated all of my dry spots; my forehead was always dry no matter what I did and that problem is gone. Bottom line: If you are looking for a clean foundation with excellent performance and medium but very natural luminous coverage, I highly recommend this product.

I love how easy it is to get an exact or close to it match thru Ilia's website. The color is perfect for my skin tone. The texture is great and a little goes a long way. It's effective in covering up dark circles and blemishes.

Moderate coverage, does not crease, but wears off after a few hours. Expensive for what it is because the applicator is a cheap, clear, bendable plastic wand with foam tip! Really? For the price I expected more, like in Estee Lauder's concealers. But it does the job for a few hours and looks flawless while it lasts.

Perfect!

The bottle is very messy, no good way to use the product without getting it all over the outside. When I received it, it had leaked. Thought I could just wash it up and deal with it but then realized it the bottle design is just not good.