Smart Beauty Creamy Blonde Hair Dye Permanent with Plex Hair Anti-breakage Technology | Vegan & Cruelty Free | UK

It's good but for the price it still has old fashioned paper gloves and no conditioner at all

LOVE the color!! I'm 60 yrs old and my hair is a combo of mostly White, gray and a touch of dark brown strands. Around my ears and my neck hairline has more of the darker hair. BUT!! This hair color lightened those areas great!!! I'm so happy with the color "Creamy Blonde".. It's not yellow or straw colored . It took very well to my white/gray hair. I thought it might only make my hair look a blonde with highlights because usually other hair colors don't take well or equally on all three colors of my hair. But because this hair color has peroxide in it to help lighten as it colors, it worked great! I've never used a hair color with peroxide before because in my younger years of coloring my normal color was dark brown. This did not dry out my hair and it is very healthy looking. I definitely will be buying this brand and color again. 🙃👍🙃

It was a gift for a friends and my friend liked itb

I always colour my own hair and I usually need two boxes of dye as I have extremely thick hair . Though I would try this one out and only bought one and it’s more than enough to saturate my hair . Beautiful colour too . So happy with this

This was easy to apply and helped me overcome a hair color fiasco. After two applications of Color Fix (another great product), this managed to get my hair back to my light blonde / gray color. Very happy!