

🖤 Cover grays in a twist—effortless style, zero compromise.
L’Oreal Paris Men Expert One Twist Mess Free Permanent Hair Color delivers fast, natural-looking gray coverage in 5 minutes with a patented twist-and-apply system. This ammonia-free, permanent formula is designed specifically for men’s hair, offering 8 natural shades including Real Black 02. The mess-free applicator and long-lasting results make it a must-have grooming essential for busy professionals seeking effortless confidence.







| ASIN | B09YTDD8RL |
| Best Sellers Rank | #2,748 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #38 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 02 Real Black/H55 |
| Container Type | Bottle |
| Customer Reviews | 4.0 out of 5 stars 5,332 Reviews |
| Full Cure Time | 5 Minutes |
| Global Trade Identification Number | 00071249674130 |
| Hair Color Permanence | Permanent |
| Hair Type | Chemically Treated |
| Item Form | Liquid |
| Item Weight | 2 Ounces |
| Manufacturer | L'Oréal Paris |
| Material Features | Natural |
| Material Type Free | Ammonia Free |
| Number of Items | 2 |
| Package Information | Bottle |
| Product Benefits | Hair color for men: Specifically developed for men’s hair, this permanent hair dye covers gray in 5 minutes for a natural looking results. It comes as a kit for 1 Application only. Product Benefits Hair color for men: Specifically developed for men’s hair, this permanent hair dye covers gray in 5 minutes for a natural looking results. It comes as a kit for 1 Application only. See more |
| UPC | 071249674130 |
| Unit Count | 3.4 Fluid Ounces |
| Warranty Description | [Not Applicable] |
P**H
Great Everyday Grooming Kit
I really like the L’Oréal Paris Men Expert One Twist Kit. It’s very convenient and easy to use, especially for daily grooming. The one-twist design is practical and mess-free, which saves time and makes application simple. The product feels gentle on the skin, absorbs well, and doesn’t leave any sticky or heavy feeling. It has a fresh, masculine fragrance that isn’t overpowering, which I appreciate. The quality is excellent, and it feels like a reliable grooming essential for men who want quick and effective results. Overall, this kit offers great value and works exactly as expected. I would definitely recommend it for anyone looking for an easy, no-fuss men’s grooming solution.
G**N
Easy to use
Works great for me. Easy to use. Ideally if somebody helps you.
N**.
It's hair dye without the annoying process of mixing.
The hair color works well and will last about 2 to 3 weeks for me. Don't really care much for the built in applicator, I just squeeze it into my hands and apply like I would any other hair dye. If the built-in applicator brush wasn't so stiff, I would probably use it. The reason I buy this over other brands is I like that the color and the developer are all in one container, you just twist, shake it and apply. I always hated having to mix the two together manually. Definitely be careful how you apply, this stuff will stain your skin, alcohol and a cotton swab after application does get the color off your skin with a little rubbing though. Directions state to leave it in for 5 minutes, but I usually set a 10-minute timer for myself. Not sure if that's making any difference, but that's how I've been doing it. I also use one shade lighter than my actual hair color for a more natural look. So instead of using black, I will use dark brown, I think it looks better for me personally.
M**A
Unsafe, Overhyped, and Straight-Up Infuriating
This is hands down the WORST product I’ve ever bought from L’Oréal. The whole “one twist, mess free” claim is a joke. The second you twist and shake it, the bottle starts building pressure like a mini bomb. If you don’t apply it immediately, it actually starts puffing up, leaking, and foaming out the top like it’s about to explode. It’s honestly unsafe. And after all that stress? The dye barely worked. Patchy coverage, weak color, and absolutely no consistency. You’re forced to use the ENTIRE bottle in one shot or else it turns into a pressurized disaster. No one warned me I’d have to rush like I’m defusing a bomb just to dye my hair. I’m mad I even wasted my money on this. Terrible design, horrible execution, and zero results. L’Oréal needs to fix this product or take it off the shelves. DO NOT recommend.
Y**O
Men’s Hair Dye to Cover Gray
Excellent hair color for men — easy to use, clean application, and delivers natural-looking results. Use: Perfect for quickly covering gray hair at home. The one-twist design makes it convenient and mess-free. Ease of Use: Very simple to apply — no mixing or dripping. The built-in brush helps distribute color evenly. Quality: High-quality formula that provides even coverage and long-lasting color without harsh smell or irritation. Value for Money: Great value for salon-quality results at home. One box provides complete coverage. Functionality: Works fast, covers grays effectively, and leaves hair soft and healthy-looking after use. Look: Natural finish — not too dark or artificial. Leaves a fresh, rejuvenated appearance. ⭐ Highly recommended! Quick, clean, and professional results — perfect for at-home gray coverage.
K**K
Darker color result
It was easy to use, but the color came out much darker than what was stated on the box.
O**E
Natural Color, Easy Application, Real Results
I’ve been coloring my hair for over 30 years, and this is by far the easiest and best product I’ve used for men. The color looks very natural and comes remarkably close to professional salon results. It’s incredibly easy to apply, even at home. My gray hair is very resistant to color, but this product does a great job covering it. Unlike other brands that claim to work in 5 minutes but end up taking 30, this one truly delivers in just 7-10 minutes. Highly recommended
D**N
Great
Works great
Trustpilot
5 days ago
2 days ago