
















🌟 Your skin’s new BFF: flawless, fresh, and fiercely ethical.
PURITO Cica Clearing BB Cream #15 Rose Ivory is a lightweight, vegan, and cruelty-free BB cream that offers light to medium buildable coverage with a natural dewy finish. Enriched with Centella Asiatica Extract and Panthenol, it soothes and hydrates while protecting the skin barrier. Suitable for all skin types, it blends effortlessly to even out skin tone without settling into fine lines or pores, making it a top-rated choice for a flawless, healthy complexion.










| ASIN | B09KBS3FZ2 |
| Best Sellers Rank | #14,809 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #11 in BB Facial Creams |
| Customer Reviews | 4.2 4.2 out of 5 stars (4,312) |
| Item model number | MJ002 |
| Manufacturer | HINATURE Inc. |
| Package Dimensions | 5.35 x 1.34 x 1.26 inches; 2.82 ounces |
P**E
Blown away, looks like skin!
Cons: I'll start with the only con which is their limited shade range. However I'm lucky to have found a great shade match. I'm wearing 21, which is a light true neutral beige color. I feel a lot of the review photos do not do this shade justice as it looks a lot less grey dry vs wet. Sure it might look ashy on some people but if you're very cool to neutral and beige like me and everything seems too orange, yellow, or pink then try this out. Some of us have grey undertones ya know. Know your skin color theory! Coverage: this actually has good coverage for a bb cream. It's definitely buildable. I'm only wearing one layer in the photo and my freckles are slightly coming through. I would say it's medium coverage. Texture: this gives a skin like texture. It is the best foundation I've own, I don't even need a primer. It doesn't highlight my dry spots or enlarged pores. I have some fine lines around my mouth and it doesn't settle. Ive heard it works well on oily and dry skin. I have combination... Update! My 60 year old mother tried this in shade 27 and this looks great on her mature skin. We used the finger method to blend out. She is Afrolatina with light warm caramel skin. This was a good shade for her. Note for oily people: just updating my review because I used this product in a tropical climate. In tropical climates my skin becomes more oily. However, I still liked this bb cream! It gives me a healthy glow, it stayed on through the sweat even though I had no setting powder. I also am updating this review with a photo of me in the tropics. Remember folks the finish is dewy like most Korean skin products. Saw someone say it's not for oily people but I think it depends more what type of finish you prefer. I agree if you are a matte girly this product may not be for you. Overall this is the best bb cream and foundation Ive ever worn. It performs better then expensive brands like Nars and Armani for me. For the price it's worth a shot. Just please make more shades so I can recommend this to my friends!
P**E
Finally a BB cream that does what it says!
If you are suffering with acne, hear me out. I have had acne all my life, struggled with it. I purchased this hoping it would cover it up and help get rid of it. It has a medium to full coverage, works better if you use your hands, not a brush or sponge, and it is super bendable. Once you blend it out, it has a skin look, not cakey coverage. A little goes a long way, BE ADVISED. There no smell to it. It does need a little retouching throughout the day but that's a given with most BB creams. It's lightweight. If you add a tiny bit of regular foundation, it'll last longer. I mix my Charlotte Tilbury into it when I need a bit more coverage. I'd also recommend using a setting powder like the one from Missha. Helps mattify the T-zone. And the best of the best, it actually helps calm the acne down and helps with the redness too. I've seen a lot less acne since I started using it. Give it a try.
Y**A
Perfect for sensitive skin with natural, healthy glow!
I have sensitive, acne-prone skin, and this BB cream from Purito is absolutely perfect for me. The texture is lightweight, it blends easily, and gives a natural, healthy-looking glow without feeling heavy or cakey. It provides light to medium coverage, evening out my skin tone beautifully without clogging pores. I also love that it’s fragrance-free and packed with soothing ingredients like Centella Asiatica. Highly recommend if you’re looking for a gentle BB cream with a natural finish! Lightweight, natural coverage — perfect for sensitive skin!
Y**Y
Holy Grail BB Cream – Perfect for Fair Cool Toned Skin
I love this BB cream! I’ve been using it for over two years, and even though I own other foundations and BB creams, I always reach for this one. The color match is perfect for me — I have fair, cool-toned skin and use the #13 Fair Ivory shade. It looks natural, not cakey, and doesn’t settle into lines. Plus, it’s hydrating, so I don’t even need a setting powder. The texture is lightweight and smooth, making it feel like you’re wearing nothing at all. It gives my skin a healthy, fresh look. If you’re searching for a BB cream that enhances your skin without feeling heavy, this one is definitely worth a try!
K**A
Light BB cream but doesn’t correct much
I really wanted to love the PURITO Cica BB Cream (#13 Neutral Ivory), but it’s just okay for me. The texture is nice and it spreads fast, absorbs well, and feels lightweight—no dryness. As a BB, it slightly evens the tone, but it doesn’t correct: my red spots still show through even with a second thin layer. On my skin you can also tell there’s product—more like a light foundation than an invisible BB. By midday the redness peeks through again. The good part: comfortable to wear and fine for a quick, natural look. The downside: coverage is too sheer if you expect any real correction. If you need hydration and a soft tint, it might work; if you want to cover redness or blemishes, look for something with more coverage.
S**N
Perfect color match
BB cream match my skin so perfectly it just disappeared. That gave me a nice light coverage, leaving a smooth, soft flawless complexion. This is my first time buying a BB cream foundation and I will definitely buy this again.
P**C
Crème efficace, ne dessèche pas la peau. Bonne couvrance
C**E
Me gusta mucho esta bb cream de purito. Permite que mi piel respire, soy morena clara con un subtono amarillo y este tono resultó perfecto para mí. Fácil de difuminar, la piel se ve saludable, deja un acabado un poco glow, no acartonado, fácil de retirar con agua micelar. A veces la uso con polvos compactos para dar un mejor acabado si es que quiero pulir más mi maquillaje, pero en general es mi producto favorito para el diario por encima del serum con color de loreal porque tiene una cobertura mejor y natural. Probé la nueva versión de esta bb cream (wonder relief) y la odié, me cuesta quitármela con desmaquillante, un poco pastosa, de muy alta cobertura, sin pensarlo dos veces me quedo con esta versión por siempre.
S**R
It matches exactly to the skin tone and moisturise the skin also
Z**E
I purchased this in ‘neutral ivory’ and am disappointed since it’s not exactly as described. I was hoping it would match but it doesn’t. It’s too dark on me and looks a bit orange. For reference I wear the shade Oslo in NARS foundation and 1N2 ecru in estee lauder double wear foundation. The consistency is nice however. Idk, might be able to wear it in summer.
M**F
Me encanta, me hidrata, se ve súper natural, es durable y usas muy poco
Trustpilot
2 days ago
1 week ago