AmeriColor Food Coloring - Electric Kit - Soft Gel Paste, 7 .75 Ounce Bottles

Literally the best colourings I've ever used! Really vibrant colours, true to their names! You only need to use a really small amount to achieve a really bright colour so it's great value for money too. Doesn't affect taste or texture of bake/buttercream etc - really great product!

Encantada. Se necesita muy poca cantidad para conseguir los colores deseados. Recomendable.

These gel colors are fantastic! The shades are vibrant but still soft and pastel, and you only need a tiny amount to get great color without thinning out your frosting or batter. They mix really well and don’t leave any weird taste. I’ve used them in buttercream and royal icing and the colors come out smooth and consistent every time. Love having a full set so I can mix custom shades easily, great quality and definitely worth it for baking and decorating.

amazing colors! super tiny bottles though, but well worth it

Made a rainbow cake for my daughter’s birthday. The colors were bright and beautiful. My daughter said it was the prettiest cake she’s ever had. A little color goes a very long way.