










🐩 Elevate your pup’s glow game—because every coat deserves to shine!
Chris Christensen White on White Whitening Treatment Dog Shampoo is a premium, optic-intensifying formula designed to remove yellow stains and enhance coat vibrancy without harsh chemicals. Safe for puppies 8 weeks and older, it brightens white and colored coats alike, leaving a soft, dazzling finish that lasts up to 4 weeks. Trusted by professional groomers and show dog owners since 1996, this shampoo delivers salon-quality results at home.























| Brand | Chris Christensen |
| Customer Reviews | 4.4 out of 5 stars 4,801 Reviews |
| Item Form | Liquid |
| Material Type Free | Bleaching Agents Free, Harsh Chemicals Free, Softening Agents Free |
| Product Benefits | Conditioning |
| Recommended Uses For Product | Whitening, Conditioning |
| Scent | Unspecified |
N**A
Pricy but worth it
It's a bit expensive but honestly worth it. I have a border Collie mix and it keeps her paws white and clean longer. I also have a chi poo and it really helps with the eye boogers as well as making her fur super soft.
M**L
Expensive, but truly worth it for white dogs with sensitive skin
I purchased the Chris Christensen White on White Whitening Treatment Dog Shampoo (16 oz) and use it with my white dog at home. Having a white dog who loves being outside often leads to a gray or brown dog, and I’ve tried many different whitening shampoos over the years. This one works better than any I’ve used. What I liked: Actually whitens without leaving a dull or bluish tint Gentle enough for a dog with sensitive skin Makes a noticeable difference after just one bath Leaves my dog looking clean and bright, almost like a different dog What could be improved: It’s on the expensive side Overall, I found this shampoo very effective and well worth the cost. Because my dog has sensitive skin, I can’t bathe her often, and this shampoo does not irritate her at all. It leaves her looking clean, bright, and healthy after every use. I would absolutely continue purchasing this and recommend it to anyone with a white dog who struggles to keep their coat looking clean.
T**R
Grooming essential for white coat pets
Chris Christensen White on White shampoo is an absolute game-changer for maintaining a bright, clean, and vibrant coat for my dog. Designed specifically for white or light-colored dogs, this shampoo works wonders at removing stains, yellowing, and dullness, leaving my pup's fur looking show-ring ready every time. The results are noticeable after just one wash. My dog's coat looks not only brighter but also incredibly soft and shiny. The formula is gentle yet effective, and it doesn't strip the coat of its natural oils, which is important for maintaining healthy skin. One of the best things about this shampoo is that it's free of harsh bleaching agents. It achieves whitening naturally, so I don't have to worry about damaging my dog's fur. It also has a pleasant, mild scent that isn't overwhelming. A little goes a long way. However, it's important to follow the directions and let it sit on the coat for a few minutes to get the Best results.
H**R
No noticeable difference
I've purchased several less expensive whitening shampoos for my Shar Pei mix and never saw any whitening of his coat. He has some yellowing along his spine and toward the base of his tail. I finally decided to splurge on the good stuff. When you're sitting in the bathroom with a wet, unhappy, dog 10 minutes seems like an eternity, so I only left it on for 5 minutes the first time I bathed him with this shampoo. I noticed NO whitening after his first bath. So the second time I bathed him I drenched him in the shampoo along his spine and tail and left i on for the whole 10 minutes. He had some purple tinted spots for a day or two, but once that faded his yellow was back. It's a fine shampoo, it just doesn't work on my dog and I won't buy it again.
P**E
Works great!
This the best shampoo to get a dingy coat to brighten. Love this stuff
A**R
Amazing!
I have two Great Pyrenees so I use this often. It comes in a thick, durable bottle which is easy to open. The ingredients are not irritating to my dog’s skin. It actually seems to be nourishing and it has a nice smell. I had expected the opposite but it actually is really gentle and whitens their costs without creating any problems with their skin.
E**B
Did not seem
It did shampoo my Shih Tzu, White/Black but did little to whiten some stained areas around her eyes. I was hoping that after repeated washings that it would do that. Nice smell though
A**Y
Super effective
This is extremely effective shampoo and a little goes a long way. I have a samoyed, which is a breed of dog with a double-layer coat of thick white fur. It's hard to keep her fur from graying/yellowing after getting her washed, but this stuff really works better and longer than anything else. It makes her fur absolutely SHINE, and it lasts longer than other shampoos we've used. The one downside is that it's quite expensive, but honestly it's worth it since it works so much more effectively than any other shampoo I've ever used for her.
Trustpilot
5 days ago
1 week ago