IROIRO Premium Natural Semi-Permanent Hair Color 70 Pink (4oz)

I have been doing my hair pink for a few years now. I've tried multiple different dyes and this one is hands down my favorite! It's so vibrant and neon. I bleach my hair and then mix it with some conditioner when I put it on and it goes on so well. It's rich and creamy and not harsh at all. It will stain your hands, so I strongly recommend using gloves. I also usually wash my hair after I rinse it out, so I can scrub my scalp because otherwise I end up with a pink scalp. It lasts for a really long time too, better than any other hair dye I have used and fades to a nice soft pink. I get so many compliments on my hair. If you are looking for a bright pink that lasts a really long time, this is the hair dye for you!! I can't recommend this enough.

(daughter wrote this review) I'm a teenager and I really wanted to dye the tips of my hair pink. Unfortunately, my parents would not allow me to bleach my hair, so we settled for just dye. For a bit of background- my hair is thin and is medium brown in color. I've never dyed or bleached it before. I just shampooed my hair (no conditioner) and wrapped it in tinfoil. Then I used a blowdryer on high and went over the tinfoil for about ten minutes. I left the dye in my hair for no more than 45 minutes. Obviously my hair was not the same color as it would be as if I bleached it, but it ended up a really pretty dark pinkish red that showed up. The good- Showed up in my dark hair without using any bleach Even though it is not the same exact neon color, it's really pretty Smells nice Easy to use Really pigmented and intense color No bleeding or staining onto clothes or towels Less is more The not so good- Stained my sink and shower ( we're gonna use bleach to get it out) You need to rinse your hair really well to get to make sure it does not stain It got all over my hands. It stained my skin. I got it all out using a loofah/sponge thing in about 15 minutes Overall, if you have medium brown hair and you want to dye your hair without using bleach, don't hesitate to buy this product!

I’ve purchased this 3x now. Since SFX no make the atomic & cupcake pink any longer I’ve been searching for the perfect hot pink. Lemme tell ya, if you’re looking for super bright this is WAY better than their “neon” version. It’s such a weak pink. I have issues w so many other pink dyes. I don’t use ion EVER, but I have used manic panic. Hot hot pink is too magenta. Diluting it makes it last less although it is one of MPs better ones. MP cupcake pink is weak. Pravana pinks suck. Directions cerise and rose red, EXTREMELY diluted, are bright but again your using a speck of dye in lots of conditioner so you’re not gonna get staying power. There are prob more I’m forgetting. But anyhow, this is one of the few dyes I use straight. The color is AMAZING. It’s not too dark at all like magenta, or a boring bland mid pink. It is neon medium pink. There are reflexes of different hues almost — it’s iridescently glowing. BEST part after color is how it makes my hair feel. I leave in long time (hours). When I rinse out my hair it shocks me every time. It feels like spun silk. All the direct dyes of course are in a conditioner base, but never make my hair feel like this & after reading the ingredients I see why. See for yourself. It is so grand I won’t touch it with any hair products. And I’m a product junkie. I just can’t stop touching my hair! Longevity: it may fade (& only look neon pastel glorious pink), but this stuff, like special effects pinks, sticks around man. Bleaching it out just makes it pastel. And just in case you’re wondering, yes, you have to bleach your hair blonde first.

I bought this a couple years ago and the hair dye is still in my kids hair at her ends. So if you want a good hair dye that is a beautiful color buy this one! it does not stain and does not run

I have dirty blonde/light brown hair. I did not bleach my hair before using this due to the damage bleach would cause. My hair is shaved on the sides and back, and it is very thin on top so I only used about a tablespoon of the dye for the top of my head. The color did not come out as pink as I was hoping, but that is my own fault for not bleaching it. I am still pleased with the color, and I chose the pink for Breast Cancer Awareness month. And, because I have a minimal amount of hair, the 4 oz will last me quite a while. There is minimal scent and what you do smell is not bad at all. No chemical smell, and it conditioned my hair and made it soft. The color fades after a short time, so after about 6 washes, I have had to reapply some to get it more pink colored. But, like I stated before, if I had bleached my hair I think the pink would be more vibrant and stay longer. It does stain things easily and the small spots I got on my scalp lasted several days before it came off. There are more pros than cons to this hair dye, but it is not perfect so I can not give it 5 stars. It may not be worth it to people with longer hair or hair that has not been bleached. But, for me, I am happy with my purchase and will probably look into getting other colors in the future.

Ok I have been dyeing my hair for several years after I decided that going to a salon and paying $120 just was ridiculous for something I could do myself. I don’t bleach my hair, I just use color over my brown/grey hair so finding color that does that has been hard. I used to use Splat Pink Frenzy till they quit making it then switch to Manic Panic Hot Hot Pink both which cover my colored hair and gave me a rich fuchsia color that I just adore. Well as you know Manic Panic color just doesn’t stay for long and I am a very lazy girl so I looked for something new and found this wonderful product. Some reviews said it didn’t color over undyed hair but they are wayyyyy wrong. It does, perfectly! I left the product on for a 3/4 hour then applied heat for 15 minutes using a hairdryer and washed it out with cold water and...voila! Wonderful perfect fuchsia hair! Glorious color! Seriously saturated and vibrant. I am so pleased with this product I hope they never quit making it. Other reviewers have stated they had a hard time removing it so I hope the color lasts a good long time. I don’t mind fading so that won’t be a problem if it does. It smells great, went on easy with no dripping or mess and clean up was a breeze. Had some stain on my hands when I forgot to put back on my gloves when I rinsed it out but that was my mistake, can’t blame the product. Yep! Love this color. My hair is much more vibrant than the picture I included shows. It glows! So very happy.

Wonderful, vibrant, long-lasting color! I’ve been using this product for years now to keep my hair a bright neon pink. I’m really impressed by how well it holds up even though I’m absolutely terrible at maintaining the color. First photo is 3 days after coloring. Second is 4 months after coloring! I had a haircut inbetween the two, but no color touch up.

This is the second time I've bought iro iro dye, and I've been using it for about a year now. I love this stuff. I only have to use it when I dye my roots because this stuff will last forever and never fade. The color is super vibrant and it doesn't take long for the color to take on my hair. One pouch will last you about two or three full head dyes, depending on how much hair you have. It's all I dye my locs with. I've used manic panic, artic fox, and adore and nothing has even gotten close to iro iro. The only thing I don't love about it is how long it takes for me to rinse out my hair. I rinse with cold water and literally your shampoo will end up pink after dying it no matter what. But I can deal with it by how gorgeous the color is. Nothing but praise for it!