

🎉 Brighten your bake game with the ultimate white gel paste!
AmeriColor Bright White Soft Gel Paste is a 20-ounce kosher-certified food coloring trusted by professional decorators. Its superior coloring strength delivers vibrant, consistent white hues without separation or hardening, suitable for royal icing, buttercream, fondant, cake batter, and more. Packaged in a convenient squeeze bottle with a flip-top cap, it’s made in the USA and highly rated for quality and reliability.
| Best Sellers Rank | #21,243 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food ) #104 in Food Coloring |
| Brand | AmeriColor |
| Color | White |
| Customer Reviews | 4.7 out of 5 stars 1,834 Reviews |
| Diet Type | Kosher |
| Item Weight | 20 Ounces |
| Liquid Volume | 20 Fluid Ounces |
| Specialty | Kosher |
W**M
Quality & Delivery
As always, the very best icing color. Fast delivery - exactly what I am ALWAYS looking for!
A**D
Best Gel White
I have ordered this multiple times and have never had an issue with it! It is the best whitener I've used for making by buttercream white.
B**R
Bright white
Making cookies bright
Y**.
This is the best white food color
I add Americolor white to my batches of icing for my cookie decorating. It makes a nice bright white, rather than an opaque look. It also helps to keep the darker colors from bleeding into the lighter colors. This is the best white food color out there.
S**.
Good quality icing colors.
Good price for item. Color quality is good and I add this to my icing for added bright white coloring. Product does not add any taste to my icing which is good. Purchase this many times.
J**N
if you're a cookier, you need it!
Makes royal icing bright white when you want it bright white and mutes colors when you want to tone them down!
S**A
Great product
Works great for decorating cookies
A**R
Trustworthy coloring
One of my favorite products! Doesn't taste bad in frosting and makes buttercream frosting white
Trustpilot
1 day ago
5 days ago