















✨ Cover, blend, conquer—your secret weapon for flawless hair every day! ✨
Hairline Powder (Auburn) is a 4g root touch-up powder designed to instantly conceal gray roots, thinning hair, and bald spots with a natural auburn shade. Featuring a waterproof, sweatproof beeswax formula, it offers long-lasting, damage-free coverage. The fine sponge applicator allows precise, easy application for a natural finish. Compact and portable, it’s perfect for quick touch-ups at home or on the move.





















| ASIN | B08PPCKRV8 |
| Best Sellers Rank | #6,924 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #24 in Hair Mascaras & Root Touch Ups |
| Customer Reviews | 4.3 4.3 out of 5 stars (7,842) |
| Item model number | MC-HSP-Auburn |
| Manufacturer | gowwim |
| Package Dimensions | 3.15 x 2.09 x 1.93 inches; 1.45 ounces |
| UPC | 779776914896 |
A**A
Game changer!
I ordered the "dark brown" and it goes well with my hair dye: L'Oreal Paris Excellence Crème Permanent Hair Dye, 4 Dark Brown. This is super easy to apply, and it is great for those pesky whites at the front. Why didn't I know about this before?! (First, I was (incorrectly) sent "brown", which was way too light, but they replaced it quickly. )
D**G
This is the perfect product you need!
If you have areas of your hair that you want to cover, this product will definitely be able to help you. And this product is specifically designed to cover grey hair or bald patches, and can fully meet your needs.
M**O
It covers the gray very nicely!
It covers the gray very nicely. I love the easy pop up top with the ribbon attached to make it easy to open. I got the small size, so the sponge is small and is on bottom of the container. I have trouble holding onto the tiny sponge cap and would prefer it to be on the top cap side, but it works. Otherwise, it would be a 5 star. The color matches my hair and looks natural.
N**Y
Great product
Covers well and accurately. It is easy to use and long lasting.
C**S
Hair coverage
Product works great! I use it close to when I get my hair colored when my gray starts showing!
B**A
Meh
I’ll stick with L’Oréal for in between coloring. This powder masks the gray but it doesn’t fully covers.
D**Y
Great Lasting Coverage, Fast & Easy Application
The color matched my hair perfectly and stayed on until I washed it out. The sponge applicator worked much better than the 'paint brush' style that came with another brand - easier and much faster to apply. One thing to keep in mind, this is powder so the product is not shiny, but rather dull once applied. If your grow-out is 1/2" or less, I absolutely recommend this root coverage. I also like the container that stores the applicator in the bottom and has an attached snap-open lid. I wish there were more product in the container. I would buy this again.
G**S
Perfect cover
Great
R**H
This root touch-up powder has become a staple in my beauty kit. It’s perfect for covering grey hairs in between washes and colour appointments. I use the dark brown shade, and it’s a spot-on match for my hair blends beautifully. It’s also surprisingly versatile. I occasionally use it on my brows with a brow brush when I need a quick fill-in, and it gives a natural, well-blended finish. I’ve even used a small eyeshadow brush along my hairline for better precision, and it works brilliantly. Highly recommend for anyone looking for a quick, easy, and mess-free fix!
L**Y
I will buy it again for sure.
R**E
Le produit est très efficace . Je recommande! Il tient assez bien dans la journée aussi!
B**Y
Ne sert à rien
A**N
Depuis quelques années j'ai essayé 3 autres marques, et pour moi celui-ci est le meilleur ! Pourtant quand je l'ai reçu, j'ai été agacée par le format minuscule (je pensais que je le terminerais en 15 jours) et par l'éponge en mousse, donc au début j'ai continué à utiliser le pinceau de mon produit précédent. Mais finalement le produit est bien concentré, on en utilise très peu, il ne s'use pas vite, et l'éponge est extra, on gagne un temps fou et ça couvre bien mieux qu'au pinceau. Et ça couvre non seulement les petits espaces sans cheveux ici et là dûs à l'âge, mais aussi les repousses des racines blanches, bref je suis enchantée. Attention, le brun foncé est plus clair que sur la photo, et légèrement cendré, parfait si on est châtain moyen
Trustpilot
3 days ago
3 weeks ago