

🌱 Softness that cares—for your baby, your family, and the planet.
ATTITUDE Baby Fabric Softener is a 33.8 fl oz liquid softener made with 98% natural-origin, plant and mineral-based ingredients. Unscented and gentle, it’s ideal for sensitive baby skin and suitable for the entire family. Free from harsh chemicals like SLS, dyes, and formaldehyde, it works in all water temperatures and is compatible with both standard and HE machines. Packaged in a recyclable HDPE #2 bottle, this vegan and cruelty-free formula offers a sustainable, effective solution for softening baby clothes and delicate fabrics across 40 loads.














| ASIN | B00MBIGREC |
| ASIN | B00MBIGREC |
| Age Range Description | Baby |
| Best Sellers Rank | #17,104 in Health & Household ( See Top 100 in Health & Household ) #30 in Liquid Fabric Softener |
| Brand Name | ATTITUDE |
| Customer Reviews | 4.4 4.4 out of 5 stars (1,737) |
| Date First Available | May 3, 2012 |
| Global Trade Identification Number | 00626232121438 |
| Is Discontinued By Manufacturer | No |
| Item Form | Liquid |
| Item Type Name | Fabric Softener |
| Item Volume | 1000 Milliliters |
| Item Weight | 2 Pounds |
| Item model number | 12143 |
| Language | English, French |
| Manufacturer | ATTITUDE Bio Spectra |
| Manufacturer | ATTITUDE Bio Spectra |
| Material Features | Plant Based, Vegan |
| Material Type Free | 1,4 Dioxane Free, Dye Free, Formaldehyde Free, Phosphate Free, Phthalate Free |
| Number of Items | 1 |
| Product Benefits | Softening |
| Product Dimensions | 5 x 3 x 9.76 inches; 1.98 Pounds |
| Scent | Unscented |
| UPC | 626232221435 626232121438 |
| Unit Count | 33.8 Fluid Ounces |
K**Y
It’s a yes from me!
Love Attitude products. I feel confident knowing I can trust the ingredients for washing my baby’s laundry and that it’s fragrance free. Leaves clothes feeling soft and fresh. I will continue to purchase Attitude laundry products as well as others from this brand.
M**H
good recommended product
good recommended product
H**G
Some scents are better than others
I really like the soft chamomile scent. It smells like baby soap or a baby’s room. I’m not fond of the Sweet Lullaby because it smells more commercial like a downy softener. After the dryer the scent is very mild, so it won’t be overwhelming. This softens well and doesn’t irritate my son’s sensitive skin. The formula is very thin, which I like because it seems like it won’t be sticky with a lot of build up, like other brands. I’m updating this review. I tried a couple more scents and the sweet lullaby and unscented are thick as hell. After just a week my washer was completely clogged up. I poured boiling water into the lines to try to dissolve some of the softener, but it would not dissolve. It’s thick and sticky like wax of some sort. I then used pipe cleaners to get some of the sticky residue out, which worked enough so I could use my detergent compartment again. I can’t imagine what this is doing to my clothes if even boiling water will not dissolve this stuff. I didn’t believe the other comments about it being this bad, but it is. The Chamomile does not have this issue, so I would fully recommend that scent.
C**�
Delicate scent
Im looking to switch to less toxic products and found this fabric softener for a fair price and gave it a try. It does the work, it leaves the clothes definitely softer. I stopped using softener for a few months and I can see the difference now. The scent is ok, very common, a freshness scent. I have to say that it goes away pretty quick. The texture is watery My baby is very sensitive to laundry detergent and softener, but with this product she hasn’t gotten any rash.
S**S
Wonderful product, lightly scented
In my opinion, scent is just as important as the ingredients in products. I am not opposed to unscented if there's not a safe scent. But Attitude makes worry free formulas that have scent. However, I've never used their products before and there are no stores around me that sell their products for me to go and sniff in person. On Amazon it was difficult to discern whether this "Attitude Little Ones Night" fabric softener was actually different from the "Attitude Little Ones Sweet Lullaby" fabric softener. I thought maybe they would be the same formula with an updated package for one, so I bought both to compare side by side. The two pictured are not the same scent. They both do the same job, and do it well. However the Sweet Lullaby has more of a light lavender scent and the Night just has a light, sweet scent. Neither are overwhelming like the junk in every grocery store. I can't comment on long-term use (like build-up), since I just started using this product. I also can't comment on the price. I have no idea how much this would cost in a store, every day price. I'm certain I got gouged on Amazon for both scents because they were sold by independent vendors. If you like these products, and are loyal to them, I strongly suggest shopping around for the best price.
A**O
Gentle enough for newborn
I’m so happy I found this fabric softener! So many products are full of chemicals and I didn’t want to expose my newborn to them so this was exactly what I needed. It is rated highly on EWG for being safe enough to use on the most delicate of baby skin. It’s eco-friendly, hypo allergenic and works great! My baby’s clothes come out so soft!
W**3
Very soft smelling
I really like this fabric softener it’s very soft smelling
A**R
Disappointed. Waste of money. Foul smell
Bought it since it claimed to be eco friendly. The product smelled really foul. It was extremely watered down in texture. Felt like water with some cheap synthetic scent added to it was filled in. There was no safety seal . Contacted the Attitude company support which turned out to be useless and they pushed it back to Amazon. Amazon was nice to let me return , but was trying to resolve with manufacturer first since it’s quality control issue and no Amazon issue, but looks like they don’t care much. Will shop around for another brand of natural softener . Too bad , wanted to give it a try , but guess the brand is a just a hype. Will definitely not use on any clothes , leave alone on kids clothing .
E**.
It is great for my baby’s skin and smells quite good! Have tried different ones and I love the smell of them all. Great quality product. Tried the detergent and the fabric softener, both work great.
N**R
I like it, but the packaging is very inconvenient to use
N**É
Makes clothes smell nice and clean and importantly, it really softens the clothes. I now can’t do without it! Love that it doesn’t have harsh/ nasty chemicals
ぽ**ぽ
タイトル通りのものが配送されてきました。 もちろんきちんと梱包してくれていないので、蓋を少し緩めただけで中身が溢れてきました。 中身を確認すると、明らかに劣化したと思われるドロドロ・粒々の液体だらけ。 容器が不透明なため、分離しているかどうかまでは確認できませんが、使えないと思います。 翌日配送もなくなったし、値段はころころ変えるし、Amazonで注文するメリットを感じなくなってきました。 洗剤・柔軟剤系はメーカーオンラインショップから注文する方がいいと思います。
R**L
Very clumpy and thick and the scent is very faint
Trustpilot
3 days ago
1 month ago