Schwarzkopf LIVE Intense Lightener, Permanent Blonde Bleach Hair Dye, With Brightening Oil Booster, Lifts Hair Up To 8 Levels, Absolute Platinum 00A

I always buy this one as other brands go way too orange coloured. This does go slightly orange when wet but if you dry it it isn't so bad, however I'd definitely recommend some toner or as I prefer a couple hours with darker purple shampoo than the aftercare one you get with this. All in all it lifts very well and evenly and my hair is super soft during and after. To avoid irritation, don't use this on recently washed hair, if hair is too greasy though, just wet it without shampoo and dry it before using this as you don't want any small scalp cuts.

Perfect level of volume ideal for highlights. Comes with 2 packets which is ideal

Excellent! I've tried to go lighter with bleach & dyes over the past two years, but nothing has worked like this. I have 4c hair that is grey in some places & this lightened my hair beautifully, so that the grey blends in with the blonde. Easy to use instructions, great after care conditioner that eliminated the yellow undertones. Brilliant price too.

It does offer strong lift, relatively good aftercare, and value for what it does. However, be prepared to tone, do solid aftercare, possibly repeat processes (if hair is dark or previously coloured), and accept that it won’t be totally damage‑free. Goes without saying that it's not fully suitable for really dark hair

Good product

Used tonight still leaves a slight ginger tinge but will sort out with a few purple shampoo washes. All in all good x

good product

When I put this hair dye on it really stung ! When I washed it off my hair looked yellow ! My husband said I looked like Donald Trump 😱 I will be sticking to my usual brand in future