Designing the Future: How Ford, Toyota, and other World-Class Organizations Use Lean Product Development to Drive Innovation and Transform Their Business 1st Edition

Designing the Future is the follow-up work by the authors to The Toyota Product Development System, which describes in great detail what Jim Morgan learned as he studies the differences between how Toyota does product development and how most of the rest of the world approaches it. Designing the Future captures not only what Jim learned and experienced as he applied this knowledge, it also describes some of the challenges and achievements of other companies that Jim has worked with to implement a better way of developing products and processes. All of this provides those of us who desire to make our own organizations better the thinking, application and case study examples that we can use everyday.There are many lean authors out there, however there are few who spent the time to gain deep knowledge directly from Toyota and then apply those ideas in a Fortune 50 company for over a decade. Jim's perspective is that of someone with deep knowledge AND experience, having learned and then applied it in the real world.

“Designing the Future” by Jim Morgan and Jeff Liker is an extensive collection of insights from these two leaders in the field of Lean Product Development, complemented by practical, cross-industry application and experience from several companies (e.g. Toyota, Ford, Caterpillar, Embraer, Schilling Robotics, TechnipFMC).Speaking as a Lean Product Development leader at Cummins, this book is a valuable field guide to Lean PD transformation. The success stories shared therein build motivation and confidence to make similar dramatic improvements within your own company. An inherent challenge in such efforts is understanding Lean PD concepts within the context of your organization. We’ve found that asking the right questions (What’s different? What are our improvement opportunities based these differences? Which of these improvements give us the largest, fastest gains?) are key in shifting from theory to significant tangible improvement, from resistance to advocacy. To that end, the authors conclude each chapter with a short summary of key points and questions to consider. They’re a valuable resource in finding the shifts that are most needed.Going beyond the new product development process, the authors touch on the relationship of Lean PD to business strategy, personnel development, and leadership. Moreover, shift of these magnitudes require organizational leadership support, and the authors include valuable guidance on building the necessary support for such changes.I recommend this well written and valuable resource to anyone considering and or engaged in Lean Product Development transformations.

“Designing the Future” provides the experiences and approach, from a proven leader in the transformation of Ford, Jim Morgan. The book covers the product lead re-vitalization of 2007-8 plus other advice and examples from Morgan and Liker. The principle of “Standard Architecture” with fixed and variable parameters help teams to reuse the associated lessons learned/design & process rules of execution. Ultimately this allows them to focus on specific areas of innovation. These lessons are very valuable today! The 2nd most important piece is how to bring together two diverse teams of Stamping (manufacturing) and Body Engineering (product design) into one high performance team. The book covers how two teams aligned and delivered true customer driven product excellence.This book is well worth the investment of your time to read.

As a construction professional, I read “The Toyota Product Development System” back in 2011 and it was an “aha moment”. It gave me a deeper perspective on Toyota Production System (TPS) vs Toyota Product Development System (TPDS) and helped me better read “Lean in Construction” and reflect on my journey. Now, “Designing the Future” expands on the “TPDS” vision and “Lean Product Process Development (LPPD) and provides number of very applicable examples and stories from many other industries.My favorite part is the view on “Toyota – Tesla Comparison”. Chapter 8 compares two strategic visions and operations philosophies which I find very relevant to where we are & crossroads in the world of design & construction.Great book, thanks again.

I wanted to like "Designing the Future: How Ford, Toyota, and other World-Class Organizations Use Lean Product Development to Drive Innovation and Transform Their Business" by James M. Morgan and Jeffrey K. Liker. It has a lot of good and interesting ideas, but I felt like it often wandered and sometimes cast too wide a net at times that it seemed to go off focus. That aspect slowed the reading for me. It is a good book but I do think that it probably works best for someone who is familiar with the companies and scenarios used as it probably helps with staying focused.

Provides further description the Lean Product and Process Development LPPD system described in the authors' 2006 book "The Toyota Product Development System" without repeating the previous material. Jim Morgan shares extensively from his front-row seat experience in Alan Mulally's turnaround of the Ford Motor company starting around 2006. Product development was a centerpiece of Mulally's successful transformation plan. Includes application from many other companies that implemented the principles of LPPD. I'm on my third time through the book and plan to use it as a book study with the Engineering and Executive team of my largest current client. Excellent!

Bra bok.

Excellent book for design leaders