FOUR REASONS Color Mask - Apricot - (27 Colors) Toning Treatment, Color Depositing Conditioner, Tone & Enhance Color-Treated Hair - Semi Permanent Hair Dye, Vegan and Cruelty-Free, 6.76 fl oz

Very easy to apply just in the shower , which i love that ease of use. Gave a nice color as I was expecting and also covered grey i have in front!!! Left hair soft and clean feeling with no chemical or dye smell.

I never have done much exploring with hair coloring until I got a bottle of this product. The color change did not disappoint! I'm naturally a dark blonde and I didn't even lighten my hair before applying. The color shows with it. It does have some bleeding when damp and is has turned my straightener/curler pink, but it is after all it is a semi-dye. It has washed out of towels and other items after a good wash. I don't go to bed with damp hair otherwise it will get on the bedding and bleed on the skin more so. I recommend a bonnet for bed and a hair towel after showers. Please wear gloves! It will color for hands. I do touch it up closer to the roots after a few washes. I believe my hair oils don't allow it to stay as long. When applying, my hair does feel nice and not damaged and dried out either. I don't have to leave the product in for long. Maybe about 10 minutes at best and it works like magic. Maybe I will try a darker color next time.

I usually use DPHue for a color conditioner but tried this Four Reasons since it was on a Prime Deal sale. Hair issue: I had my super baby fine medium brown hair colored on impulse and the stylist made it too 'warm' - as in it looked a little too gold toned and almost brassy --I tried to like it as the color was done very well using Aveda products, but the gold/reddish tone is what I'd said I did not want. I went back to the salon about 2 months later and she said she could put a toner in it and it would cost around $30. Okay, I spent a lot on the color that I didn't like but I figured $30 more to tone it down would be a good idea. However, she put in the toner and it was in my hair for less than 5 minutes--maybe 2 or 3--before she rinsed it out. Okay. $30 for 2-3 minutes of toning, or I could spend around that much for color conditioner that I can use for months! Lesson learned. Both Four Reasons and DPHue condition the hair about the same--if you have super baby fine hair as I do, then you'll be okay with the conditioning aspects. However, if I leave the color mask on for a little longer, I'd condition before or after. If you have dry hair or coarse hair, you may want to use a separate conditioner before or after. DPHue deposits a deeper color - their cool medium brown was darker than this chocolate brown. I like the shine and deep color that DPHue gives me, but it was a little too dark and their light brown was too light. This FR chocolate brown seemed to be closer to my natural medium brown hair color, and as well worked to tone down the hair color I didn't like after the toner my stylist applied began to wash out. I did worry that FR's chocolate would be too 'warm,' as in reddish, which is what I didn't want. However, it didn't go "gold brassy reddish" like the color the stylist applied and instead was closer to my brown that naturally has some warm tones to it. There's a difference between warm pretty brown with some warm tones and the 'gold-reddish' tones that can read brassy in certain light. So I was fine with the warm chocolate brown tones this FR gave my hair. DPHue stained things (my hands, whatever it touched) a lot more than Four Reasons. Likely because DPHue is a semi-perm mask that applies deep color and this FR is a toning treatment that also deposits some color. I didn't have as much staining on my hands with FR, and FR washed away from my hands easier than with DPHue. According to what you need either DPHue or Four Reasons will work: if you want a deeper longer lasting color that even colors some greys, then DPHue is the better choice. If you want to tone down a color that looks too gold or brassy, then Four Reasons does the job well but it won't cover grey very much at all. I like DPHue's color saturation better and for the greys I have, DPHue covered them better by a long shot, while FR chocolate brown doesn't look as harshly dark and worked more to tone out those brassy tones. But once this tube is empty, I'll likely experiment with DPHue colors again to find the one (or ones, as you can mix them) that works with my hair for more color saturation. DPHue wins in the color saturation area, especially grays. But Four Reasons wins in the toning area without making my hair too dark. If you use as directed - not too often, etc - you can use color depositing conditioners to keep your hair looking rich and shiny and beautiful without having to go to a salon (where the prices are becoming ridiculously expensive!). Unless you have a lot of grey that you want to cover, these conditioners do the job very well.

I ordered the mahogany brown and after about 8 minutes, it turned out exactly like I was hoping it would! Prior to the treatment, my highlights had faded to a somewhat brassy caramel and this brought my color back to life. My only caution for you is that you should use gloves and know that this is pigmented and will stain your tub (and hands) quickly! I will be better prepared next time.

I did a lot of research before selecting this product. My hair is bleached blonde and is porous as I already know. I waited about 2 1/2 weeks after bleaching it to use this product. I presumed it would add perhaps a light sandy blonde color with slightly different shades of light blonde-like sand. As soon as I started to add the product into my hair I noticed my hair had started to turn dark ash brown-not gray but brown! I went straight to the shower and washed it out immediately,it was two minutes from start to finish and all I could do was crying. I'm not one of those super attached people to their hair,but my hair is already on the thin side and doesn't grow past my shoulders,I take as good care possible because of these reasons and for a product to do that to my hair really took an emotional toll on me. I personally wouldn't recommend it as it not only didn't give the color I was looking for but how fast the color went into my hair. Five to ten minutes is beyond misleading especially depending on a person's hair. My hair might be thin but it was healthy beforehand. I have been spending the last three weeks using clarifying shampoo and other products from a company that are gentle on it to help get rid of the terrible hair color. Never again.

Tried two times and the color didn’t change one bit! Waited four days in between and left it longer time but no help unfortunately. Smells good and leaves hair soft but no color change.

I use permanent hair color in a rich, cool brown. After washing it many times the color begins to fade, and this product restores the beautiful shade I started with. It also makes my hair shiny and much less dry and frizzy looking. It lasts through 2 or 3 shampoos. Highly recommended.

I have ash blonde/light ash brown hair, mixed with gray. Up until starting to go gray, sun (or stylist) would give me golden highlights. Life has made my salon visits difficult over the last few months, so I thought maybe I could use this to help blend everything together until I decide to get focused with my calendar and make an appointment. Long story short, this stuff is absolutely perfect for doing exactly what I needed done. I tried to get a picture, but the before and after pictures didn't capture how well it worked for me. I'll just say, I subscribed to receive a tube every three months (I have fine, thin hair, so it doesn't take a ton).