Shampoo, The Big Wig – Weightless Cleansing and Nourishing – With Aloe Vera Rice & Soy Protein – For All Hair Types – 10 Fl Oz / 295 ml

Nice smell, not too strong. Did have some leaking in transit.

Love this shampoo. My favorite

I LOVE THIS SO MUCH IT SMELLS GREAT like crumbl cookie doesn’t weight down hair and makes it thick works great and doesn’t make it dry

I liked how it smelled and I think it did made my hair thicker. I would buy it again

This product line has completely transformed my hair! Once I hit 40 I noticed my hair was thinning quite a bit so when I saw this volumizing product at Walgreens I just figured “why not give it a try?” The price point is very reasonable plus it’s sulfate free and I’m allergic to sulfates. The scent was a little intense at first so I wasn’t sure how I felt about it until… my hair dried and it literally doubled the thickness of my ponytail! My hair looks and feels like it did when I was a teenager! Soft, thick, HEALTHY! I was hooked after the first use and I’ll never switch again!

I bought the heavy cream body wash and I LOVE it. Best body wash ever. Smells incredible. So non drying. Just the best. So it made me explore other cake products. I have very fine hair and thanks to anemia not much of it. It’s weighed down easily and I’m always getting volumizing hair products. Too much conditioning weighs me down. Okay first we’ll start with the bad. This smells awful. I have no idea where people get Carrot cake from. This shampoo like many other cake products smells like plastic or burnt plastic to me. Idk what it is. It has a sweet sugary smell then boom. Plastic. The hand cream smells the same to me. It’s not cake. It’s a sweet chemical smell. But I used it anyways. Try it. Brushing wet with a detangler brush it was a bit harder than usual ro comb through. This is def a light conditioner which I expected for volumizing and most volumizing shampoos will do this to my hair. Wasnd horrible. Just harder than usual. And once my hair dried it was in perfect shape. Shiny. My waves were nice and frizz free. I really love how this made my hair look. Bouncy. Nor heavy. It worked well for my hair. Luckily the smell didn’t stay in my hair. Just a very very faint sweet smell. I’m torn. Because the smell is that bad to me. Idk if I will buy it again, but it does make my hair look and feel great. Wish they would change thier smells.

This shampoo is wonderful and works really well....and the aroma is So good it makes you want cake!! I can't wait to try all your products! Thanks !! ...

Not sealed with New Manufacturer safety labels. The top had dirt all over it. I will not be washing my locks with the randomness in this bottle.

I absolutely love this brand and every product I’ve tried from Cake! If you haven’t tried the volumizing shampoo and conditioner yet, don’t hesitate—you won’t be disappointed. The scent is sweet and candy-like, and it leaves my long hair feeling soft, fresh, and full of volume. This will be your new favorite brand if it isn't already! 🩷

I've been using christophe robin cleansing purifying scrub with sea salt for a couple years now because I have fine thin hair and I need a strong product to avoid grease build up and flatness every day. It was starting to lead to hair loss because I don't use conditioner and it leave hair a bit rough to comb through. I didn't think I'd be able to find a better replacement, but came across this product on a reddit thread. I've been really happy with it. I use a scalp massager after applying and that thoroughly distributes the product and lifts the hair. I'm surprised I've never heard or seen this product before as I have tried tons of high end salon products for my hair dilemma and this appears to be better than the ones I've tried.

Absolutely everything you want this to be! Smells like a birthday cake, beautiful body for your hair, helps your color stay longer & my hair feels healthier! Def recommend it ~ exactly as advertised!!

This thickening shampoo smells amazing, like something sweet and yummy. It lathers up really well, too, which is sometimes hard to find in a natural product. I was worried it might not be sudsy enough, but I was wrong. My hair feels a little thicker after using it. Definitely recommend giving it a try if you're looking for a volumising natural shampoo.

For starters, the shampoo doesn't really smell like anything but if it works that won't matter. I've been using it for a couple of weeks with no visible difference. One weird thing is that lately, co workers have mentioned how long my hair looks. If only I could see the volume increase that would be great.