COVERGIRL Simply Ageless Instant Wrinkle Defying Foundation, SPF 28, Hyaluronic Complex & Vitamin C - 225 Buff Beige, Pack of 1

Although I regularly try to save money on makeup items, foundation is the one thing I will splurge on. I don't know if I can name brands here, but I've been using a really lovely "tinted serum" + SPF lately that I was in love with. I've probably passed right by this CoverGirl Simply Ageless foundation pot a hundred times without giving it consideration. It popped up on a " related to your interests" feed, and I guess, on a whim, hypnotized by the swirl maybe? I just added it to the cart. I am so freaking glad I did! I'm not kidding when I say that every time I passed my reflection wearing this I was surprised and happy at the natural looking coverage and overall brightness I saw in my face. You can apply this with a brush and build up the coverage, but I've been using my fingers to blend and apply for a more natural look. The texture is thick, but lightweight like a whipped butter. Its almost grippy like a good serum/primer (without the heaviness). There is kind of a bounciness to it, if you know what I mean, and my skin felt soft, plumped,and young. The scent reminded me of that familiar CoverGirl smell I remember from junior high when I swore by their powder compact. Why did I ever leave you, CoverGirl? This is a fantastic buy considering now I love it more than my $49 tinted serum foundation. My skin is normal to dry, so I can speak to its effectiveness on this type of skin. It is moisturizing, so I'm not sure how it would work on oilier skin types. Glad I took the chance on this. Hope they never stop making it!

Finally found a foundation that does not settle in wrinkles and is for mature skin like it says. Tried many other more expensive brands that claimed that they but did not do what they said and had very few color options. This foundation is now my go to. Feels light but has buildable coverage. Evens out my uneven skin tone. For reference I am in my late fifties with fine lines/wrinkles, dry, sensitive, fair skin. I selected Natural Ivory and it matches my skin tone perfectly. I applied one side of face with a brush and one side with enclosed sponge to compare. Both worked great and looked even and natural.

***UPDATED*** 2 Weeks Later.. *The first time I reviewed this foundation I had only used it once and thought it was good/okay. I've been using it for almost 2 weeks now and decided it deserves an update. Here's what I've learned.. First and foremost, in my initial review I failed to notice that this foundation has a BROAD SPECTRUM SPF, which is an important factor in any skin care of beauty routine. Second, I love how BRIGHTENING this foundation is! It isn't thick or cakey, but goes on oh so smooth, and because of how brightening it is, I really don't need to fuss with much highlighter. Third... And this is the biggest reason why I'm reviewing a second time.. I originally gave this foundation 3 stars but have bumped that up to 5. I feel kind of dumb because I work in the beauty industry she totally missed the point of this foundation the first time around. When I saw the advertising for "Ageless" and that it floats over lines and wrinkles I assumed it would conceal those imperfections and was annoyed that I could still see my fine lines after applying. TOTALLY NOT THE POINT! The idea is that it IS antiaging because the product isn't sitting in those lines (and pores!) making them deeper and larger, which in turn helps your skin stay younger looking. I really feel silly for not picking up on that right away. So... You've got SPF, Peptides, and it won't settle into your lines and pores. This foundation is a winner! Thank you Cover Girl!! *FIRST REVIEW/FIRST DAY* Today I used my new Covergirl & Olay Simply Ageless Wrinkle Defy Foundation. I was sent this product for free from Covergirl for testing and review purposes. First impression of this product is that it is good.. But I wasn't blown away. I love that it contains peptides, which as an esthetician are a key component in many of my favorite products. I am pretty picky about foundation, but am by no means a make-up pro. Here is a breakdown of my overall opinion on this product.. 1. Easy color matching. Because I was sent this product for review purposes, I had to choose/guess what shade would suit my skin tone, which is light to medium with very red undertones. I went with Creamy Natural and found that it is a perfect match for my skin. (For comparison, I use Medium Beige Bare Minerals). 2. The foundation comes with an applicator sponge, which is what I used to apply. The foundation goes on silky smooth and is very easy to blend. Some foundations I have tried seem to coat every baby hair/peace fuzz/rogue blonde eyebrow on my face, but this one did not. I found the finish to be very natural looking, which is incredibly important to me! 3. As far as the Anti-Aging component, this is why I only gave this product 3 stars. I actually felt that it highlighted my wrinkles, specifically my "crows feet" which I have NEVER been concerned with before. Usually it's fine lines on my forehead and glabella that bother me the most. If you look at my before and after photos, you can see (or at least I saw) that my crows feet stood out more in the "after" photo. I'll give it another try tomorrow and see if I get the same effect. Maybe it was poor lighting, but I did take the picture in my usual "selfie spot" :D. I won't give up on this foundation just yet because it actually did a really nice job blurring my acne scars, which is one of my biggest concerns when looking for a new foundation. It also scored big with me for how well it concealed my very red undertones. For the retail price, I think this is a good foundation. Certainly much better than others I have tried and if I can avoid the expensive department store brands I definitely will. Covergirl & Olay Simply Ageless Wrinkle Defy Foundation is worth trying for sure.

I like that this has sun block in it. It goes on smooth but it was way to dark for me and I bought the color I usually wear with other Cover Girl products. It does dry quickly and doesn't a smell. The coverage is great and effective. It isn't to sticky or have a major shine. If the color had matched better I would have loved it. Next time I will go a couple shades lighter for sure. The shade I got was classic tan. It comes with a pad as well to apply. I also like the collaboration with Olay because both product lines are pretty good.

I've used this for years (I'm 56). I've tried more expensive types of foundation from time to time but keep coming back to this one. Coverage is good but doesn't make you look like you are wearing a lot of makeup. Easy to apply, no smell, smooth texture, and excellent quality for the cost. It goes on light but you can make the coverage heavier by continuing to apply in layers.

Great coverage. Not thick or greasy.

Can't believe how great this product is, for the price - even on very mature skin. Love the fact that the sponge stays in a separate compartment away from the foundation. Love the fact that the foundation applies so easily, even on wrinkled skin. Especially love that it blends into any imperfections, hiding them and making the face appear more youthful. Have tried almost every brand of foundation in my lifetime but can honestly say, for me anyway, it ranks amongst the very best. Definitely sold on this product, that's for sure.

This surprisingly easy to apply with the sponge supplied. It gives a good coverage and is not tacky to touch.

Bit messy and takes a bit of rubbing in, wouldn't buy it again.

Its really good in my skin. Really blends well. I dont feel sticky feeling specially when outdoor and weather is kinda hot. Just that the shipment takes long time than i thought

Was very happy with the product. Will order again.