COLORCHARM Powder Hair Lightener | Up to 7 Levels of Lift | Dust Free | Packaging May Vary

I used this with 30 volumes developer to take off a bunch of black dye from my ends, and it tuned my hair back to a slightly lighter than normal copper red. Perfect, and didn’t burn my hair off. Watch your timer and check the lift as you go along. It takes off even permanent dye.

I’ve been dyeing my hair since I was 12. I’m almost 40 now, and after decades of saying “I’ll never bleach again,” guess who ends up with $30 worth of tiny packets or some sad drugstore box bleach? Yep. Me. Every time. So recently I had a grown-up moment and finally decided to be smarter with my money. I bought the big 1lb tub of Wella ColorCharm Powder Lightener—because honestly, Wella has been one of my go-to brands for years, and buying the tub on Amazon is way cheaper than hitting up the beauty supply store like I used to in my reckless youth. I mostly use this for my “money piece”—you know, the part of your hair that screams look at me and gets a fresh fantasy color every few weeks. This bleach handles that job beautifully, lifting my dark brown (almost black) natural hair to a warm blonde in about 45–50 minutes. That red/yellow tone it leaves is perfect for the pinks, reds, and purples I usually use—it actually helps my fantasy colors pop. It also works well with other brand developers, but if you want smoother, more consistent results, I still recommend Wella’s developer. It just vibes better with the powder, like a good hair duo should. Of course, this is bleach—not a magic wand. It works best when your hair is in good shape. Trust me, I’ve ignored my own advice before and walked away with crunchy, straw-textured ends. That’s not Wella’s fault—that’s me thinking coconut oil can undo months of heat damage. (Spoiler: it can’t.) Pro tip: Mix it fresh, measure properly, and work in small sections. Bleach waits for no one. If one side of your head gets a 20-minute head start, rinse it first. All in all, this stuff delivers. It lifts reliably, doesn’t puff up like a science fair project, and hasn’t let me down.

This was super easy to use and lifted well! Mixed it with the 20 volume, happy with the results! Next is the toner! I love colorcharm! Before and after pictures I only left it on for 10 to 20ish minutes. My hair has been through a lot though 😂

A++++

I purchased the ColorCharm Powder Hair Lightener to bleach my hair, which had been previously dyed and had multiple layers of color. My hair is usually very difficult to lighten, especially after being dyed dark, so I was a little cautious going in. I was honestly impressed with how well this lightener worked. Even on pre-dyed hair that typically resists bleach, it lifted very effectively. I used two rounds from a small packet, and the results were even and noticeably lighter without completely destroying my hair, which is always a concern with bleaching. One thing I really liked is that it actually does what it claims—this is a solid option if you’re trying to pre-lighten hair that’s been colored before or has multiple shades. It saved me from needing a much stronger or harsher product. I’d definitely recommend this to anyone who needs to lift stubborn, previously colored hair before applying a new color. The only reason I’m not giving a full 5 stars is because bleaching always comes with some dryness, but overall this product performed very well. I would confidently give this a strong 4 to almost 5-star rating and would consider using it again.

Highly recommend for lighting your hair.

It cut my hair like crazy, maybe it’s not for me

This is the best hair bleach and I have used it for years.

حلوة جدا

My hair is a natural very ashy medium to dark blonde (each of my 3 pregnancies has made me a bit darker + I don’t see much sun these days so I’m more of a dark blonde now - level 7). I have long hair with decades of highlights that I usually get done every 3-4 months at the hairdresser. Feeling a bit poor these days and with a good 2 inches of roots, I decided to get 2 of these packets yesterday and do the highlights myself with a cap. I studied thoroughly and liked that this is a white bleach with less ingredients than others - not sure how healthy those blue/purple dyes are that you find in every blonde product these days. I got everything I needed (cap, hook, gloves, brush, shower cap) from my local Uniprix. Remembering my favourite hairdresser telling me to always stick to the low and slow mantra, I mixed the two packets with about 120ml (nearly a full bottle) of the Echosline 20 vol developer they had there. Given the length of my hair, it was a bit tricky trying to do the roots before the already bleached lengths so I just went ahead and slathered it on in one go. I made sure I used every bit of product and my hair was fully drenched in it. I then covered it all with the shower cap. I was keeping a close eye on it and shot it twice with the hair dryer on high heat/low output for a couple of minutes. Within exactly 1h my hair was pearly white. No need for toner (I never use any - I was informed a long time ago that that’s usually a prop for either a bad quick lift or someone with a darker brown/black base trying to go super light). I’m so pleased. Looks as good as in the salon and my hair feels just as healthy as before - I used the KMS Color Care conditioner for blondes which is amazingly hydrating. Top tips - put loads of product on - the better the cover, the better the lift - don’t forget the shower cap to keep it all moist + separate the first very thin layer of your front hair line (ear to ear) and make sure it doesn’t get “painted”. This will smooth the result and limit the risk of getting one of those patchy front layers.

Instructions were easy to follow and the result was great! My hair doesn’t feel damaged at all.

I have fairly dark ashy brown back and previously lightened streaky front around face. It had mostly all grown out and I missed the lighter shades around my face so I bought this to just add another wide streak one side, from the temple back. This powder bleach with the 30V developer bleached it out to nearly white, I left it on for 45 minutes and then rinsed it off and used a blue coloured rinse and a bluish conditioner. It is absolutely perfect and just what I wanted. If you want you can use a toner after on top of the bleach to get the exact shade of blonde but it alone does bleach it out very light.

Love love love this product and it's true to its guarantee - lifts up to 7 levels. Guaranteed! This product never fails me. Definitely a re-purxhase and lifetime customer. A+++