--- product_id: 97905552 title: "Kellogg on Branding in a Hyper-Connected World" price: "485 kr" currency: DKK in_stock: true reviews_count: 13 url: https://www.desertcart.dk/products/97905552-kellogg-on-branding-in-a-hyper-connected-world store_origin: DK region: Denmark --- # Kellogg on Branding in a Hyper-Connected World **Price:** 485 kr **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Kellogg on Branding in a Hyper-Connected World - **How much does it cost?** 485 kr with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.dk](https://www.desertcart.dk/products/97905552-kellogg-on-branding-in-a-hyper-connected-world) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Kellogg on Branding in a Hyper-Connected World [Tybout, Alice M., Calkins, Tim] on desertcart.com. *FREE* shipping on qualifying offers. Kellogg on Branding in a Hyper-Connected World Review: A Thorough Analysis on Branding - I picked up "Kellogg on Branding" from desertcart because my company was embarking on a branding exercise. As part of the team, I wanted to get well-versed in the theoretical and practical implications of branding and brand management. Little did I realize that I have picked up a gem. First and foremost, this is an academic book, some of which may cause a reader to gloss over, especially if they are just looking for easy bullet point overviews. Nonetheless, I found this to be a goldmine of information. A collection of articles and research by some of the by faculty at the Kellogg School of Management at Northwestern University covering a range of issues. Specifically, the book covers branding concepts in the first three chapters, strategies for building and leveraging brands, strategy to implimentation, and branding insights. I found the last chapters (14 through 20) to be the most interesting as they were written by senior executives at firms. Whether it was a discussion on there individual companies leveraged their brand, to using their brand internally, it was the more "Practical" section of the book. Thats not to diminish the other sections of the book. In one collection we have a guide for branding in the tech sector, to managing a brand portfolio, to design and positioning. Each with a wealth of information for anyone looking at their own companies and trying to make sense of branding, brand strategy and brand management. Needless to say, this volume armed me quite well for our branding initiatives. Again, this is a detailed book, and not a gloss over. If you can read this with the attention to detail "Kellogg on Branding" offers, then you will be well rewarded. If not, you may want to look elsewhere. Regardless, I highly recommend. Review: Un libro super recomendado si estás comenzando en el mundo marcas , este libro de todas maneras te ayudara mucho ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,071,809 in Books ( See Top 100 in Books ) #158 in Global Marketing (Books) #713 in Web Marketing (Books) #920 in E-Commerce (Books) | | Customer Reviews | 4.6 4.6 out of 5 stars (104) | | Dimensions | 6.2 x 1.4 x 9.1 inches | | Edition | 1st | | ISBN-10 | 111953318X | | ISBN-13 | 978-1119533184 | | Item Weight | 1.25 pounds | | Language | English | | Print length | 368 pages | | Publication date | March 19, 2019 | | Publisher | Wiley | ## Images ![Kellogg on Branding in a Hyper-Connected World - Image 1](https://m.media-amazon.com/images/I/81x6E6rD7WL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ A Thorough Analysis on Branding *by P***U on August 14, 2007* I picked up "Kellogg on Branding" from Amazon because my company was embarking on a branding exercise. As part of the team, I wanted to get well-versed in the theoretical and practical implications of branding and brand management. Little did I realize that I have picked up a gem. First and foremost, this is an academic book, some of which may cause a reader to gloss over, especially if they are just looking for easy bullet point overviews. Nonetheless, I found this to be a goldmine of information. A collection of articles and research by some of the by faculty at the Kellogg School of Management at Northwestern University covering a range of issues. Specifically, the book covers branding concepts in the first three chapters, strategies for building and leveraging brands, strategy to implimentation, and branding insights. I found the last chapters (14 through 20) to be the most interesting as they were written by senior executives at firms. Whether it was a discussion on there individual companies leveraged their brand, to using their brand internally, it was the more "Practical" section of the book. Thats not to diminish the other sections of the book. In one collection we have a guide for branding in the tech sector, to managing a brand portfolio, to design and positioning. Each with a wealth of information for anyone looking at their own companies and trying to make sense of branding, brand strategy and brand management. Needless to say, this volume armed me quite well for our branding initiatives. Again, this is a detailed book, and not a gloss over. If you can read this with the attention to detail "Kellogg on Branding" offers, then you will be well rewarded. If not, you may want to look elsewhere. Regardless, I highly recommend. ### ⭐⭐⭐⭐⭐ Review *by P***A on February 24, 2026* Un libro super recomendado si estás comenzando en el mundo marcas , este libro de todas maneras te ayudara mucho ### ⭐⭐⭐⭐ The first 2-3 Chapters are extremely helpful to people unfamiliar with Branding as a concept and the need for a strategy *by T***E on March 30, 2011* I haven't made it through the entire book yet. However, had I bought this book sooner, I would have gotten a basic understanding of branding much sooner and saved a lot of time. Instead, I did a lot of my own research on the web and reading blogs. My independent research was helpful, but it took substantially more time than simply reading the first couple of chapters. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.dk/products/97905552-kellogg-on-branding-in-a-hyper-connected-world](https://www.desertcart.dk/products/97905552-kellogg-on-branding-in-a-hyper-connected-world) --- *Product available on Desertcart Denmark* *Store origin: DK* *Last updated: 2026-05-28*