The Unpublished David Ogilvy

Ogilvy is one of the mavens of advertising whose story demonstrates that a person's intellect is developed from multiple experiences. There is much common sense that is revealed by his writings. He knew how to develop the people he hired in such a way that they developed their own methods of solving problems that was unique to the individual. They were allowed to develop solutions that resulted in both success and failure, either result resulting in an increase in that person's knowledge and self confidence. This was in contrast to the "top down management" of most corporations today which results is developing personnel that are indistinguishable because they were molded that way. It was a refreshing read in 1986, and only small portions are outdated today.

It's an interesting read about man-management and trying to get the most out of people and out of yourself. I found it particularly useful in regards to self-awareness and the ability to use eccentricity to your benefit. All in all a great book, and not just for the ad-man.

Big fan of david ogilvy and his company. I find all of his work fascinating including this one. If you want to think like an advertising giant, then give this book a shot. Highly recommend for smart and creative people.

This is a very insightful man. A very good read. Just as important Thanks to Full Paper Jacket. speedy service, great customer service

This is an amazing book. Filled with small "stories" and very useful learnings. You don't have to read it back to back, just small chunks! Still VERY applicable!

A man who understood people matter as much as money. A joyful, quick and inspirational read on work, culture and leadership.

I've read quite a few of Ogilvy's books and often find they all contain the same content. This one was completely fresh and packed full of unique content, which bring you closer to really knowing this advertising genius.

I liked this book because it portrays Oligvy's personality. It was good but not as good as Ogilvy on Advertising. This book was more of understanding how Ogilvy thinks rather than him teaching you his secret advertising tricks

The "Unpublished David Ogilvy" has been really unpublished for so many years that it has achieved a legend status. The finally published book proves the reason.

I enjoyed this book very much. But I think "Confessions of an Ad-Man" to be better.

An interesting collection of letters and notes from legendary David Ogilvy that can give you an idea on how extraordinary this man was.

Essential reading if you are running a creative business or hope to do so. Timeless wisdom is generously shared and can be a guiding light as you make your own way.

Un livre parfait pour se rendre compte qu'un bon copywriter apporte du soin à tous ses textes. A tous ses discours. J'utilise de nombreuses leçons de cet Unpublished dans les formations en copywriting que je donne avec Les Mots Magiques ! Encore une fois, le titre de Père de la pub d'Ogilvy ne se dément pas.