Joico Color Balance Purple Shampoo

I dont know what I am doing wrong.. but probably user error. But here we go. I went from black and maroon hair to blonde hair. Its been a process. A year total so far. My hair dresser told me to use this . But everytime I used this ( 2 times a week) each time I feel like it added for copper. Never pulled out the copper. I add the bleach in now at home so im spening an arm and a leg each visit anymore. Plus I am hoping the healthiness withh get better and hopefully my hair starts getting length back. Moisture level on this is 0. It didnt work for me again could be a user error. But quality for me wasn't what I needed. Lasts a long time especially when u dont use every wash. If u get it in sale it a great valur for the money.

I love how this shampoo brings out the whiteness of my hair!

Love the product, but a lot of it have leaked out in the plastic bag

I always used Shimmer Lights because I liked the thick consistency but hated the smell. I am so glad I found this. It smells great and is thick and very purple. It works great on my hair, leaving it toned and soft. The smell is great but not overpowering and most of my conditioners mesh well / cover it up anyway.

Worth it for the price