---
product_id: 70169904
title: "Why We Buy: The Science Of Shopping"
brand: "paco underhill"
price: "268 kr"
currency: DKK
in_stock: true
reviews_count: 11
url: https://www.desertcart.dk/products/70169904-why-we-buy-the-science-of-shopping
store_origin: DK
region: Denmark
---

# Why We Buy: The Science Of Shopping

**Brand:** paco underhill
**Price:** 268 kr
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Why We Buy: The Science Of Shopping by paco underhill
- **How much does it cost?** 268 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.dk](https://www.desertcart.dk/products/70169904-why-we-buy-the-science-of-shopping)

## Best For

- paco underhill enthusiasts

## Why This Product

- Trusted paco underhill brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Why We Buy: The Science Of Shopping

## Images

![Why We Buy: The Science Of Shopping - Image 1](https://m.media-amazon.com/images/I/41N8nKLl3iL.jpg)

## Customer Reviews

### ⭐⭐⭐ 3.0 out of 5 stars







  
  
    Interesting, certainly, but ....
  

*by P***R on Reviewed in the United States 🇺🇸 on July 5, 1999*

On the plus side, this book had alot of fascinating observations about a whole field of study about which I previously didn't really know even existed, much less had given any thought to.  In addition, next time I go  shopping, I will probably stop and consider the extent to which some of the  author's recommendations have (or have not) been implemented.  On the other  hand, the book seemed much too long to me, and rather than hoping it  wouldn't end, I more or less had the opposite reaction:  after awhile, I  found myself skimming over quite a few paragraphs, because I felt that the  interesting points could have been stated in a more concise way.  Repetitiveness was a problem too.  Finally, it seemed as if the majority of  the author's recommendations could be summed up as:  Give the shopper lots  of elbow room (e.g. for strollers, to avoid the butt-brush effect, etc.),  and put all of the merchandise within easy reach (no stooping for older  people, no unneeded reaching for children, etc.).  This sounds fine in  theory, but it would seem that, in practice, the author is effectively  suggesting that in order to accomplish the above two goals, all retailers  should either (1) double the size of their leasehold space, or (2) reduce  the amount of their inventory in half.  I doubt that either of these  options would be feasible for most retailers, and that the reason that some  of them don't follow the author's recommendations to the letter is not  because they are unaware of them, or even disagree with them, but simply  because neither of the above solutions would be considered feasible.

### ⭐⭐⭐⭐ 4.0 out of 5 stars







  
  
    Paco's Life Work
  

*by A***K on Reviewed in the United States 🇺🇸 on January 21, 2005*

Paco Underhill's Envirosell has carved out a healthy and valuable niche in retail consulting - loosely, it's the 'science of shopping,' and Paco and team do impressive legwork to round up secret shopper-based observation and hidden video analysis.But, don't expect to read 'Science of Shopping' and come out with a gameplan for your small- or medium-sized chain (although there's certainly a fair share of pointers).  'Why We Buy' is more a walk through Paco's life work, the evolution of the science.  And kudos to Paco for that: he literally invented the field.  My hats off to him.  Coming out with the book was a brilliant piece of marketing.  Want proof of that?  When I pulled up 'Why We Buy' here on amazon to write this review, I was met with a sponsored link to Envirosell.  Sweet.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Why We Buy Helps Me Sell!
  

*by C***R on Reviewed in the United States 🇺🇸 on April 20, 2000*

Since I have never been an avid shopper (usually once or twice a year besides the grocery), I found this book absolutely enlightening!  I find I "shop like the guys" in the stores the few times I go each year.  Usually I give my neighbor money and she buys my clothes, etc., during her  very frequent shopping trips.However, about a year ago I opened a  Holistic Clinic and have started carrying items to fill needs of my  bodywork clients and yoga students, etc. Paco's book really made a BIG  difference in how I have done the presentation of products, signs, customer  checkout, etc. My sales did indeed increase significantly!I'm in a  Business Networking group and have recommended the book to the other 20  people in that group and loaned it to a few. I also recommended it to 3 of  our local bookstores (including a very large chain), the post office, and  have given it as a gift to two friends who are starting their own  businesses.My husband teases me about "Well, what does Paco  say?"This book is fun to read, extremely informative, and has made  a great difference in my sales - and a newfound enjoyment in shopping for  me!Thanks Paco!

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*Product available on Desertcart Denmark*
*Store origin: DK*
*Last updated: 2026-02-22*