---
product_id: 632389431
title: "77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR80)"
brand: "sony"
price: "47732 kr"
currency: DKK
in_stock: true
url: https://www.desertcart.dk/products/632389431-77-inch-oled-4k-ultra-hd-tv-bravia-8-smart
store_origin: DK
region: Denmark
---

# Billions of colors with XR Triluminos Pro Exclusive PS5 Auto HDR & Game Menu 8M self-lit pixels for pure black contrast 77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR80)

**Brand:** sony
**Price:** 47732 kr
**Availability:** ✅ In Stock

## Summary

> 🖥️ Elevate your living room with the ultimate 77" OLED 4K cinematic and gaming powerhouse!

## Quick Answers

- **What is this?** 77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR80) by sony
- **How much does it cost?** 47732 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.dk](https://www.desertcart.dk/products/632389431-77-inch-oled-4k-ultra-hd-tv-bravia-8-smart)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **PS5-Optimized Gaming:** Unlock next-level gaming visuals with Auto HDR Tone Mapping and a dedicated Game Menu tailored for PlayStation 5.
- • **Pure Black OLED Contrast:** Experience cinema-grade deep blacks and dazzling highlights with over 8 million self-lit pixels and XR Contrast Booster 15.
- • **Smart Google TV Ecosystem:** Seamlessly access Netflix, Disney+, Prime Video, and more with built-in Chromecast, AirPlay 2, and Google Assistant voice control.
- • **Billions of Real-World Colors:** Immerse yourself in lifelike hues powered by XR Triluminos Pro for stunningly accurate color reproduction.
- • **Studio-Calibrated Picture Quality:** Watch content as creators intended with specialized modes for Netflix, Prime Video, and Sony Pictures Core’s premium 4K movies.

## Overview

The Sony 77 Inch OLED 4K Ultra HD BRAVIA 8 Smart Google TV (K-77XR80) delivers breathtaking picture quality with over 8 million self-lit pixels for pure blacks, XR Triluminos Pro for billions of colors, and XR Processor for real-time scene enhancement. Designed for the professional millennial, it integrates seamlessly with your favorite streaming apps and offers exclusive PlayStation 5 features like Auto HDR Tone Mapping and a Game Menu. Dolby Vision HDR, Dolby Atmos, and studio-calibrated modes ensure a premium cinematic and gaming experience in a sleek, modern design.

## Description

77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR80)

## Features

- PURE BLACK OLED CONTRAST: Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness. Enhanced by XR Contrast Booster 15, witness contrast with deep, detailed blacks and dazzling highlights, making movies and shows come to life.
- BILLIONS OF REAL-WORLD COLORS: Access billions of accurate real-world colors XR Triluminos Pro.
- POWERFUL TV PROCESSING: XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- YOUR FAVORITE STREAMING APPS IN ONE PLACE: Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more with Google TV. Easily stream to your TV with support for AirPlay 2 and Chromecast built-in. And with Google Assistant, use your voice to search and ask questions.
- MOVIES INCLUDED WITH THE BRAVIA TV: Enjoy streaming high-bitrate, high-quality 4K UHD movies included with the SONY PICTURES CORE app (formerly BRAVIA CORE). Get 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics.
- STUDIO CALIBRATED PICTURE: Get picture quality just as the creator’s intended with studio calibrated picture modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE (formerly BRAVIA CORE).
- PERFECT FOR PLAYSTATION 5: Take your PS5 gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming. Game Menu puts all your gaming picture settings and exclusive assist features in one place.
- MORE IMMERSIVE EXPERIENCE: Get a truly cinematic viewing experience with support for Dolby Vision and Atmos, IMAX Enhanced, and DTS:X.
- CRYSTAL CLEAR PICTURE: Upscale all your HD and digital content and bring back lost detail with XR Clear Image.
- BLUR-FREE ACTION: Blur-free action – See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion .

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Brand Name | Sony |
| Item Weight | 74.9 pounds |
| Product Dimensions | 16 x 67.5 x 39.88 inches |
| Item model number | K77XR80 |
| Batteries | 2 AAA batteries required. (included) |
| Is Discontinued By Manufacturer | No |
| Color Name | Black |
| Special Features | Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Sony Pictures CORE, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, XR TRILUMINOS Pro, Google TV with Google Assistant, AirPlay 2, Game Menu |
| Speaker Type | Acoustic Surface Audio+ |
| Item Weight | 74.9 Pounds |
| Standing screen display size | 77 Inches |
| Aspect Ratio | 16:9 |

## Product Details

- **Screen Size:** 77 Inches
- **Brand:** Sony
- **Display Technology:** OLED
- **Resolution:** 4K
- **Refresh Rate:** 120 Hz
- **Special Feature:** Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Sony Pictures CORE, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, XR TRILUMINOS Pro, Google TV with Google Assistant, AirPlay 2, Game Menu
- **Included Components:** Power Cable, Remote Control, Stand, Manuals
- **Connectivity Technology:** Bluetooth, Ethernet, HDMI, USB, Wi-Fi
- **Aspect Ratio:** 16:9
- **Product Dimensions:** 16"D x 67.5"W x 39.88"H

## Images

![77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR80) - Image 1](https://m.media-amazon.com/images/I/71kmM6BpHhL.jpg)
![77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR80) - Image 2](https://m.media-amazon.com/images/I/71d-qvWKqyL.jpg)
![77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR80) - Image 3](https://m.media-amazon.com/images/I/71I8PuXGSCL.jpg)
![77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR80) - Image 4](https://m.media-amazon.com/images/I/81LhN9oVSsL.jpg)
![77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR80) - Image 5](https://m.media-amazon.com/images/I/81bk1NW7lKL.jpg)

## Available Options

This product comes in different **Size, Style** options.

## Questions & Answers

**Q: Can you control this TV with your voice?**
A: Yes, you can ask Google Assistant to find movies, stream apps, play music, and control the TV - all with your voice.  Even get answers, control smart home devices, and more.  Press the Google Assistant button on your remote to get started.

**Q: Can you wirelessly stream content from your phone to the TV?**
A: Yes, you can easily stream movies, shows, photos, and more to your TV from your Android device with Chromecast built-in or Apple device with AirPlay 2.

**Q: Does this TV work with Alexa?**
A: Yes, through an Alexa enabled device (sold separately), ask Alexa to change channels, adjust volume, and turn your TV on/off.

**Q: Can you video chat?**
A: Yes with the optional BRAVIA CAM (sold separately) – automatically optimizes picture and sound according to your room environment, and you can enjoy video chat on a bigger screen

**Q: Does this TV have enhanced audio?**
A: With Acoustic Surface Audio+, hear true immersive audio from the entire screen, perfectly matching sound to the action.  Pair BRAVIA TV with compatible Sony soundbars for the ultimate cinema-like experience at home.

## Frequently Bought Together

- Sony 77 Inch OLED 4K Ultra HD TV BRAVIA 8 Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR80), 2024 Model
- Sony BRAVIA Theater Bar 8 Soundbar for TV Surround Sound Home Theater 11 Speaker Soundbar, 360 Spatial Sound Mapping, Dolby Atmos/DTS:X, Dolby Vision, HDMI 2.1 (HT-A8000)
- Sony Ultra-Slim TV Wall Mount Bracket for Select Sony BRAVIA TV's (SU-WL905)

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*Product available on Desertcart Denmark*
*Store origin: DK*
*Last updated: 2026-01-23*