---
product_id: 61228721
title: "Sony Alpha 7 III Full-Frame Mirrorless Camera with 28-70mm Lens (24.2MP, 4K Video, Fast 0.02s 693 Point Hybrid AF & 5 Axis stabilisation - Ideal for Enthusiasts, Hybrid Shooter and Low Light imaging)"
brand: "sony"
price: "33118 kr"
currency: DKK
in_stock: true
reviews_count: 11
category: "Sony"
url: https://www.desertcart.dk/products/61228721-sony-alpha-7-iii-full-frame-mirrorless-camera-with-28
store_origin: DK
region: Denmark
---

# 4K HDR Video Recording 693-Point Hybrid Autofocus 24.2MP Full-Frame Sensor Sony Alpha 7 III Full-Frame Mirrorless Camera with 28-70mm Lens (24.2MP, 4K Video, Fast 0.02s 693 Point Hybrid AF & 5 Axis stabilisation - Ideal for Enthusiasts, Hybrid Shooter and Low Light imaging)

**Brand:** sony
**Price:** 33118 kr
**Availability:** ✅ In Stock

## Summary

> 🚀 Elevate Every Shot — The Sony A7 III: Where Pro Power Meets Everyday Adventure

## Quick Answers

- **What is this?** Sony Alpha 7 III Full-Frame Mirrorless Camera with 28-70mm Lens (24.2MP, 4K Video, Fast 0.02s 693 Point Hybrid AF & 5 Axis stabilisation - Ideal for Enthusiasts, Hybrid Shooter and Low Light imaging) by sony
- **How much does it cost?** 33118 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.dk](https://www.desertcart.dk/products/61228721-sony-alpha-7-iii-full-frame-mirrorless-camera-with-28)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Pin-Sharp Precision:** 693 phase-detection AF points with Eye AF keep your subject razor-focused in any scenario.
- • **Rock-Solid Stability:** 5-axis in-body image stabilization lets you shoot steady photos and smooth videos, even handheld.
- • **Cinematic 4K Brilliance:** Full-pixel readout with no binning ensures ultra-clear 4K HDR videos up to 60fps for pro-grade storytelling.
- • **Customizable Control Hub:** Tailor your workflow with multiple customizable buttons, dials, and a touch LCD for intuitive operation.
- • **Stunning Low-Light Mastery:** Back-illuminated full-frame sensor and ISO up to 204800 deliver breathtaking images after sunset.

## Overview

The Sony Alpha 7 III is a powerhouse full-frame mirrorless camera featuring a 24.2MP back-illuminated sensor, ultra-fast 693-point hybrid autofocus with Eye AF, and advanced 5-axis image stabilization. It captures stunning 4K HDR video and excels in low-light conditions with an ISO range up to 204800. Designed for enthusiasts and hybrid shooters, it offers professional-grade performance in a compact, customizable body with dual card slots and robust battery life, making it the ultimate tool for both photography and videography.

## Description

Back-illuminated 24.2MP full-frame sensor - The 35mm full-frame Exmor R CMOS image sensor features 24.2-megapixel resolution, back illumination, and gapless on-chip lens design for extraordinary sensitivity and dynamic range. Two times faster12 data readout speed is achieved through copper wires and front-end LSI. Entirely enhanced image processing system - A combination of new-generation image processing system and a new sensor achieves an up to 1.5-stop improvement in image quality. Wider, faster, more steadfast AF performance - An evolved image processing system and α9 camera AF algorithms optimised for the α7 III improve AF speed, precision, and tracking performance. Focal-plane phase-detection AF supports A-mount lenses - Phase-detection AF can operate even when an A-mount lens18 is mounted to the α7 III via an LA-EA3 adaptor. The 693-point focal-plane phase-detection AF system provides wide-area coverage, fast response, and high-performance tracking.

Review: Hands down, one of the best Digital Mirrorless cameras available right now! - This is a long term review, so I've had the camera for around 4 years now, and think it's about time I put pen to paper. My review is broken down as follows: Features & Functions, Build Quality & Weight, Menu System, Speed, Accuracy, Image Quality, 3rd Party Lenses / Add-ons & then Final Thoughts. Build Quality: Very solid build quality, with magnesium alloy and weather sealing, which does make the camera slightly heaving than I'd like, but easily fixed with the free heavy-duty camera strap in the box that Sony nicely provide. Full Frame: When I purchased the camera, the cost was around £1699, but now, the price is close to £1000. At this price, a full-frame camera is a steal, especially this Sony A7 III. Image Quality: As you'd expect from a FF sensor, image quality is amazing, as is low light capability. Choose to save images as RAW or JPG or RAW & JPG. Images can be saved on either or both SD cards - see 'Dual card slot' functionality. Dynamic Range: The dynamic range saved within the RAW images is amazing - I've saved many images that appeared lost is complete darkness, only to be save-able with boosting shadows and exposure. So, be sure to save images as RAW (and JPG if you need to). Speed/Accuracy + Auto-Focus: 693 phase-detection AF points and 425 contrast-detection AF points means that auto-focus speed and accuracy is second to none. Sony cameras are the de-facto standard for blazing auto-focus speeds. AF Touch Tracking: To help with auto-focus, you can also tap on the touch-LCD to track a subject - the tracking is fairly sticky. Eye AF: Another amazing feature is Eye Auto-Focus which if amazingly fast - the eye will stay in focus as long as it's visible. The AF-ON button also switches autofocus on without half pressing the shutter button. Shooting Speed: Very fast 10 fps with AF/AE tracking in continuous shooting mode. 4K Movies: Very clear 4K videos up to 60 fps (or 50 fps depending on region setting). Up to 120 fps in 1080p for slow-motion recording. S-Log3 + Other Grading Formats: To allow you to capture dynamic range in movies. Movie Auto-Focus: Tracks smoothly during movie recording. AF tracking sensitivity can also be tuned for movies to either slow of fast/responsive. Decent menu interface: Not as modern as I'd like, but still a decent menu/interface once you get used to it with easily addable 6-pages of favourite items. Also includes a customisable FN ket to allow access to quick functions. Huge amount of customisable buttons and functions: Honestly, you're literally spoilt for customisable choice with 4 buttons for full customisation, two big wheels/dials, one back wheel/dial, 4-direction buttons which are all customisable, the FN key, the AF-ON, the Eye AF Key, all customisable. And a menu key. Tiltable LCD touch screen: OK ish LCD screen, could be better in terms of PPI, but decent enough to view. Really annoying that it's not a fully rotating screen for selfies and VLogging. Touch operations for touch-to-focus or track. Could be brighter in sunny weather. Viewfinder: Nice viewfinder with similar display functions to LCD. Again, could be brighter in sunny weather. In-body 5-axis image stabilisation: With 5.0-stop shutter speed advantage which has allowed me to get clear hand-held shots down to 1/20th sec. Easily share: Connect and share with phone with direct WIFI access which is pretty fast. Obviously, depends on the speed of the SC-Card from where the images are accessed. PC Tethering: With USB cable which allows direct connection and image capture on PC which works really well. Amazing battery life: Honestly, battery life is a tank! It just keeps running all day long. I do switch off the camera in between shots though, and therefore, batter does last a lot longer. I have also set the battery saver / standby mode which also saves battery. Dual card slots: One card slot it UHS-II and the other is UHS-I. UHS-II card slot is v.fast - I use this card slot to save RAW file as the RAW files (around 25MB each) are much larger than the JPG files (around 15MB each). As mentioned above, I can split the saving of RAW and JPG files however I want, so lots of options for me to choose from. Hot-Shoe expandability: Which I have used for external flashes and works very well and v.sturdy. Lots of other functions: Including Slow and Quick Motion, simultaneous proxy movie recording, extraction and separate storage of a still from a movie, and Gamma Display Assist function, among others. Lenses & 3rd Party Support: 3rd Party support is huge with a full range of amazing lenses from Tamron and Sigma. I have used the full range of Tamron lenses to cover from 17mm right the way through to 300mm focal ranges, and they are tack-sharp lenses comparable to the much more expensive Sony counterparts. Final Thoughts: This camera went on sale on desertcart for £999 a few months ago then even dropped to around £949 - I was seriously thinking of re-purchasing due to how much of an amazing deal that it was - you get a lot of camera for that price. I'd happily recommend this camera to anyone looking for their first full-frame adventure, but also considering using the A7 III in a professional capacity, as it has served me very well in both areas.
Review: Amazing technology packed into a small footprint - What an amazing camera, the autofocus is stunning, is very light weight with almost overwhelming functionality. Easy to use as a beginer with features that will take it up to professional levels when I get my head round it all, pin sharp pictures and outstanding value.

## Features

- RESPONSIVE AUTOFOCUS: rely on Real Time tracking and Eye AF (human/animal) to keep your subject sharp in any situation
- BREATHTAKING IMAGE QUALITY: 24 Mp full frame sensor paired with high ISO capabilities to deliver outstanding images even in low light
- PROFESSIONAL VIDEOMAKING: Full-pixel readout with no pixel binning for high-resolution 4K HDR movie recording
- STEADY SHOOTING: 5-axis optical image stabilisation for stills and movies to compensate camera shakes
- IDEAL FOR: advanced users who want a compact everyday lens

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07B4R8QGM |
| Aperture Modes | A |
| Autofocus Points | 693 |
| Batteries | 1 AAA batteries required. (included) |
| Best Sellers Rank | 5,179 in Electronics & Photo ( See Top 100 in Electronics & Photo ) 3 in Mirrorless Cameras |
| Brand | Sony |
| Camera Lens | Sony E-mount lens |
| Colour | Black |
| Continuous shooting speed | 10 FPS |
| Country of Origin | China |
| Customer Reviews | 4.6 4.6 out of 5 stars (2,008) |
| Date First Available | 1 Mar. 2018 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Effective still resolution | 24.2 |
| Expanded ISO Maximum | 51200 |
| Focus type | Auto Focus |
| Guaranteed software updates until | unknown |
| Has image stabilisation | Yes |
| ISO Range | 50-204800 |
| Included components | Camera Body Only |
| Item Weight | 1.44 Pounds |
| Item model number | ILCE7M3K/B |
| Max Focal Length | 70 Millimeters |
| Maximum Format Size | Full Frame |
| Maximum shutter speed | 1/8000 Seconds |
| Memory Slots Available | 2 |
| Min Focal Length | 3.5 Millimeters |
| Minimum shutter speed | 30 Seconds |
| Model year | 2018 |
| Objective Lens Diameter | 101 Millimetres |
| Package Dimensions L x W x H | 31.3 x 25.5 x 16.7 centimetres |
| Package Weight | 2.31 Kilograms |
| Part number | ILCE7M3K/B |
| Photo Filter Thread Size | 55 Millimetres |
| Plug profile | Sony E |
| Product Dimensions L x W x H | 9.6 x 12.7 x 7.4 centimetres |
| Style | Camera with SEL2870 Lens Kit |
| Viewfinder Magnification | 0.78x |
| Water Resistance Level | Not Water Resistant |
| Zoom Type | Optische Zoom |

## Product Details

- **Aspect ratio:** 16:9
- **Compatible mountings:** Sony E
- **Expanded ISO minimum:** 100
- **Image stabilisation:** yes
- **Maximum aperture:** 3.5 f
- **Maximum focal length:** 70 Millimeters
- **Metering description:** Center Weighted, Evaluative, Spot
- **Optical zoom:** 2 x
- **Photo sensor technology:** CMOS
- **Supported file format:** MP4

## Images

![Sony Alpha 7 III Full-Frame Mirrorless Camera with 28-70mm Lens (24.2MP, 4K Video, Fast 0.02s 693 Point Hybrid AF & 5 Axis stabilisation - Ideal for Enthusiasts, Hybrid Shooter and Low Light imaging) - Image 1](https://m.media-amazon.com/images/I/71vJxAMM1NL.jpg)

## Questions & Answers

**Q: Hi, what ND filter can I use for this lens?**
A: Hi Luciano, 

You'll find the compatible filters that you can use with the "SEL2870" here: http://bit.do/e4nG3 (copy and paste the link into your web browser).

Sony support team

**Q: Hi guys, can you use canon eos  lenses on this ariii (with the metabones adapter)?**
A: Hi Jason,

It’s recommended that you use only the compatible Sony lenses with the camera. You can find the compatible lenses listed here: clc.am/Wc1mQA (copy and paste the link into your web browser). 

Sony Support Team

**Q: how long does the sony alpha a7 iii record for?**
A: like most DSLRs it will record in 30-minute chunks before needing to be restarted. at least that's what it does at 4K25P.

**Q: Can the menu language be set to "German"?**
A: Apparently German isn’t supported 😬

## Customer Reviews

### ⭐⭐⭐⭐⭐ Hands down, one of the best Digital Mirrorless cameras available right now!
*by M***K on 4 July 2025*

This is a long term review, so I've had the camera for around 4 years now, and think it's about time I put pen to paper. My review is broken down as follows: Features & Functions, Build Quality & Weight, Menu System, Speed, Accuracy, Image Quality, 3rd Party Lenses / Add-ons & then Final Thoughts. Build Quality: Very solid build quality, with magnesium alloy and weather sealing, which does make the camera slightly heaving than I'd like, but easily fixed with the free heavy-duty camera strap in the box that Sony nicely provide. Full Frame: When I purchased the camera, the cost was around £1699, but now, the price is close to £1000. At this price, a full-frame camera is a steal, especially this Sony A7 III. Image Quality: As you'd expect from a FF sensor, image quality is amazing, as is low light capability. Choose to save images as RAW or JPG or RAW & JPG. Images can be saved on either or both SD cards - see 'Dual card slot' functionality. Dynamic Range: The dynamic range saved within the RAW images is amazing - I've saved many images that appeared lost is complete darkness, only to be save-able with boosting shadows and exposure. So, be sure to save images as RAW (and JPG if you need to). Speed/Accuracy + Auto-Focus: 693 phase-detection AF points and 425 contrast-detection AF points means that auto-focus speed and accuracy is second to none. Sony cameras are the de-facto standard for blazing auto-focus speeds. AF Touch Tracking: To help with auto-focus, you can also tap on the touch-LCD to track a subject - the tracking is fairly sticky. Eye AF: Another amazing feature is Eye Auto-Focus which if amazingly fast - the eye will stay in focus as long as it's visible. The AF-ON button also switches autofocus on without half pressing the shutter button. Shooting Speed: Very fast 10 fps with AF/AE tracking in continuous shooting mode. 4K Movies: Very clear 4K videos up to 60 fps (or 50 fps depending on region setting). Up to 120 fps in 1080p for slow-motion recording. S-Log3 + Other Grading Formats: To allow you to capture dynamic range in movies. Movie Auto-Focus: Tracks smoothly during movie recording. AF tracking sensitivity can also be tuned for movies to either slow of fast/responsive. Decent menu interface: Not as modern as I'd like, but still a decent menu/interface once you get used to it with easily addable 6-pages of favourite items. Also includes a customisable FN ket to allow access to quick functions. Huge amount of customisable buttons and functions: Honestly, you're literally spoilt for customisable choice with 4 buttons for full customisation, two big wheels/dials, one back wheel/dial, 4-direction buttons which are all customisable, the FN key, the AF-ON, the Eye AF Key, all customisable. And a menu key. Tiltable LCD touch screen: OK ish LCD screen, could be better in terms of PPI, but decent enough to view. Really annoying that it's not a fully rotating screen for selfies and VLogging. Touch operations for touch-to-focus or track. Could be brighter in sunny weather. Viewfinder: Nice viewfinder with similar display functions to LCD. Again, could be brighter in sunny weather. In-body 5-axis image stabilisation: With 5.0-stop shutter speed advantage which has allowed me to get clear hand-held shots down to 1/20th sec. Easily share: Connect and share with phone with direct WIFI access which is pretty fast. Obviously, depends on the speed of the SC-Card from where the images are accessed. PC Tethering: With USB cable which allows direct connection and image capture on PC which works really well. Amazing battery life: Honestly, battery life is a tank! It just keeps running all day long. I do switch off the camera in between shots though, and therefore, batter does last a lot longer. I have also set the battery saver / standby mode which also saves battery. Dual card slots: One card slot it UHS-II and the other is UHS-I. UHS-II card slot is v.fast - I use this card slot to save RAW file as the RAW files (around 25MB each) are much larger than the JPG files (around 15MB each). As mentioned above, I can split the saving of RAW and JPG files however I want, so lots of options for me to choose from. Hot-Shoe expandability: Which I have used for external flashes and works very well and v.sturdy. Lots of other functions: Including Slow and Quick Motion, simultaneous proxy movie recording, extraction and separate storage of a still from a movie, and Gamma Display Assist function, among others. Lenses & 3rd Party Support: 3rd Party support is huge with a full range of amazing lenses from Tamron and Sigma. I have used the full range of Tamron lenses to cover from 17mm right the way through to 300mm focal ranges, and they are tack-sharp lenses comparable to the much more expensive Sony counterparts. Final Thoughts: This camera went on sale on Amazon for £999 a few months ago then even dropped to around £949 - I was seriously thinking of re-purchasing due to how much of an amazing deal that it was - you get a lot of camera for that price. I'd happily recommend this camera to anyone looking for their first full-frame adventure, but also considering using the A7 III in a professional capacity, as it has served me very well in both areas.

### ⭐⭐⭐⭐⭐ Amazing technology packed into a small footprint
*by H***B on 10 January 2026*

What an amazing camera, the autofocus is stunning, is very light weight with almost overwhelming functionality. Easy to use as a beginer with features that will take it up to professional levels when I get my head round it all, pin sharp pictures and outstanding value.

### ⭐⭐⭐⭐⭐ Sony a7iii - A super full frame camera.
*by M***Z on 15 January 2026*

True to Sony build quality and technical specs this camera doesn't disappoint. It feels well made and is ergonomically well set out and compact for a full frame body which includes image stabilisation. The function dials and buttons are easy to operate. Purchased with the OSS kit lens I found the images to be sharp and easy to crop without loss. The e-mount means that my lens collection can be utilised on my other Sony cameras too. I highly recommend the A7 iii. It is definitely good value for me.

## Frequently Bought Together

- Sony Alpha 7 III | Full-Frame Mirrorless Camera with Sony 28-70 mm f/3.5-5.6 Zoom Lens (Fast 0.02s AF, 5-axis in-Body Optical Image stabilisation, 4K HLG, Large Battery Capacity)
- SanDisk 128GB Extreme PRO SDXC UHS-I Memory Card - C10, U3, V30, 4K UHD, SD Card - SDSDXXD-128G-GN4IN

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*Product available on Desertcart Denmark*
*Store origin: DK*
*Last updated: 2026-02-21*