--- product_id: 60201061 title: "Layrite Superhold Pomade, 120 g, SUPERHOLD0401" brand: "layrite" price: "403 kr" currency: DKK in_stock: true reviews_count: 13 category: "Layrite" url: https://www.desertcart.dk/products/60201061-layrite-superhold-pomade-120-g-superhold0401 store_origin: DK region: Denmark --- # Water-based, easy washout 120g super-strong hold Coconut & castor oil conditioning Layrite Superhold Pomade, 120 g, SUPERHOLD0401 **Brand:** layrite **Price:** 403 kr **Availability:** ✅ In Stock ## Summary > 💼 Own your style with the pomade that means business. ## Quick Answers - **What is this?** Layrite Superhold Pomade, 120 g, SUPERHOLD0401 by layrite - **How much does it cost?** 403 kr with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.dk](https://www.desertcart.dk/products/60201061-layrite-superhold-pomade-120-g-superhold0401) ## Best For - layrite enthusiasts ## Why This Product - Trusted layrite brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Unrivaled All-Day Control:** Tames the toughest thick, curly, and coarse hair with a hold that won’t quit. - • **Barber-Approved Excellence:** Trusted by pros for classic and modern styles—because your hair deserves the best. - • **Natural Shine & Frizz Taming:** Infused with coconut and castor oils to lock in moisture, smooth strands, and add a subtle glow. - • **Effortless Styling & Restyling:** Water-based formula lets you reshape your look anytime without buildup or flakes. - • **Signature Scent & Flexible Finish:** Enjoy a fresh soda-inspired aroma with a medium shine that keeps your style looking alive, never stiff. ## Overview Layrite Superhold Pomade is a 120g water-based styling powerhouse designed for medium to curly, coarse, and thick hair. It delivers an extra-strong, flexible hold that lasts all day without flaking or greasiness. Enriched with coconut and castor oils, it conditions hair while providing a natural medium shine and a refreshing soda scent. Trusted by barbers since 1999, it’s easy to apply, restyle, and wash out—perfect for professionals who demand control and style versatility. ## Description Product Description Layrite Superhold Pommade Works best for Medium to curly, coarse or thick hair All lengths from short to long High Altitude Styles Messy wet look for unruly hair Extra control for hard-to-control people An incredible water-based pomade that gives you ultimate control and superb hold for the most demanding, difficult and difficult to style hair. Insider tips Works great on cowlicks. Depending on hair type, use Original in most areas and add Superhold for areas that "stand or defend". Tame and shape your mustache with its hold that lasts for hours. How to use Remember: the drier the hair, the higher the hold! 1. Apply a small amount to palms. 2. Distribute evenly through damp or dry hair and style as desired. The drier the hair, the higher the hold. 3. Use sparingly and add more. 4. Wet comb or fingers and run through hair to restyle. 5. Rinses off easily with just water. Layrite Grooming Products for Men About Layrite Layrite was founded in 1999 by the talented and charismatic Donnie Hawley. Having his technique hampered by petroleum-based products, Donnie worked hard to find a solution. The end result was a water-soluble pomade formulated to "hold like wax and wash like gel." After one of Donnie's clients said his pomade was the only product that made his hair straight, a brand was born. An American original since 1999 For barbers by barbers We are the barber's choice. A range of men's grooming products created for connoisseurs. Because Layrite was created by a barber, not a scientist. Donnie Hawley has spent his entire career developing the premium range of men's grooming products available. Review: Strong hold, wetter look without the grease. - I always like my hair to have a shinier rather than matte look. I've tried many different pomades, but this is definitely the best one. It's a generous tub for the money, and it has a pretty strong hold, i usually have to use hairspray but could go without using this. Not sure this would be the best for a matte look but may look different dry. Review: Small amount goes a long way. - Love this stuff. Holds well and washes out easy. ## Features - FOR HARD-TO-CONTROL HAIR: A water-based pomade with incredible staying power that offers ultimate control and superb hold for the most demanding and difficult styles. - DISTRIBUTES EASILY: Even in thick, coarse curly hair. Grips hair to shape even the highest styles. Manages and helps straighten curls. Dries with a flexible hold to keep hair in place all day. Never flakes. Sweet signature soda scent. - WORKS BEST FOR THIS HAIR TYPE: Medium to curly, coarse or thick hair. Works on all lengths from short to long. - WORKS BEST FOR THESE LOOKS: High lift styles, messy wet looks, perfect for unruly hair. - KEY INGREDIENTS: Conditioners Naturally derived from Coconut Oil and Castor Oil Smooth hair by penetrating deep into the surface of the hair shaft to lock in moisture, providing shine and luster while taming frizz. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B01MF8L77G | | Benefits | Barber-Approved – Trusted by professionals for classic and modern styles., Extra-Strong Hold – Keeps thick, coarse, and curly hair in place all day., Medium Shine – Adds a natural-looking finish without being too glossy., No Flaking or Grease – Provides a smooth, flexible hold without stiffness., Water-Based Formula – Easy to wash out without residue or buildup. | | Best Sellers Rank | 8,036 in Beauty ( See Top 100 in Beauty ) 11 in Hair Styling Pomades | | Brand Name | Layrite | | Country Of Origin | USA | | Customer Reviews | 4.5 out of 5 stars 10,717 Reviews | | Global Trade Identification Number | 00857154002301 | | Hair Type | Coarse, Curly, Thick | | Hair type | Coarse, Curly, Thick | | Item Form | Oil | | Item Volume | 4 Fluid Ounces | | Item Weight | 0.42 Pounds | | Item form | Oil | | Liquid Volume | 120 Millilitres | | Liquid volume | 120 Millilitres | | Manufacturer | Layrite | | Material Type Free | Alcohol Free | | Number of Items | 1 | | Product benefits | Barber-Approved – Trusted by professionals for classic and modern styles., Extra-Strong Hold – Keeps thick, coarse, and curly hair in place all day., Medium Shine – Adds a natural-looking finish without being too glossy., No Flaking or Grease – Provides a smooth, flexible hold without stiffness., Water-Based Formula – Easy to wash out without residue or buildup. Product benefits Barber-Approved – Trusted by professionals for classic and modern styles., Extra-Strong Hold – Keeps thick, coarse, and curly hair in place all day., Medium Shine – Adds a natural-looking finish without being too glossy., No Flaking or Grease – Provides a smooth, flexible hold without stiffness., Water-Based Formula – Easy to wash out without residue or buildup. See more | | Scent | Coconut | | Scent Name | Coconut | | UPC | 857154002301 | | Unit Count | 120.0 gram | ## Product Details - **Brand:** Layrite - **Hair type:** Coarse, Curly, Thick - **Item form:** Oil - **Item volume:** 4 Fluid Ounces - **Liquid volume:** 120 Millilitres - **Material Type Free:** Alcohol Free - **Number of items:** 1 - **Scent:** Coconut - **Unit count:** 120.0 gram ## Images ![Layrite Superhold Pomade, 120 g, SUPERHOLD0401 - Image 1](https://m.media-amazon.com/images/I/61qKvRbGq9L.jpg) ## Available Options This product comes in different **Size, Scent** options. ## Questions & Answers **Q: Are there parabens in this?** A: I’ve used this product for years and I don’t think it includes parabens. Here’s the ingredients… Water, Lanolin Wax, VP/VA Copolymer, Beeswax, Tribehenin, Bis-Diglyceryl Polyacyladipate-2, Cetearyl Alcohol, Petrolatum, Ozokerite, Vinyl Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer, Ceteareth-20, Alcohol Denatured, Methyl Gluceth-20, Propylene Glycol, Fragrance, PEG-40 Hydrogenated Castor Oil, Triethanolamine, PPG-3 Benzyl Ether Myristate, Phenoxyethanol, Tridecyl Stearate, Neopentyl Glycol, Dicaprylate/Dicaprate, Caprylyl Glycol, Tridecyl Trimellitate, Disodium EDTA, Ethylhexylglycerin, Hexylene Glycol, Methylisothiazolinone, Coumarin. **Q: How do apply this? To wet or dry hair?** A: I personally apply it to wet hair, then towel dry it a bit. Works a treat. **Q: Does this pomade crisp like most water based pomades?** A: Absolutely, awful stuff for slick back. More like a gel ## Customer Reviews ### ⭐⭐⭐⭐⭐ Strong hold, wetter look without the grease. *by K***. on 18 June 2026* I always like my hair to have a shinier rather than matte look. I've tried many different pomades, but this is definitely the best one. It's a generous tub for the money, and it has a pretty strong hold, i usually have to use hairspray but could go without using this. Not sure this would be the best for a matte look but may look different dry. ### ⭐⭐⭐⭐⭐ Small amount goes a long way. *by D***S on 28 July 2026* Love this stuff. Holds well and washes out easy. ### ⭐⭐⭐⭐⭐ Perfect for short think hair *by M***N on 25 June 2019* I have been a user of the red DAX wax for many many years and have tried so many different hair products and have always gone back to DAX because it seems to be the best hold for my hair. But, I live in Dubai and during the summer months temperatures can reach 50c so DAX being a wax gets very soft in the heat. I tried using gels but because my hair has a slight curl to it the gel doesn't pull and hold my hair straight like DAX does. Another problem with DAX, being petroleum based they have recently changed the smell of it so its starting to smell like engine oil :-( So, I have hunted high and low for a water based product that stays firm in the heat, washes out easily and also one that smells great..... FINALLY... for me.. a product that does what it says on the tin!!!! This really is like putting wax in your hair, with the same hold as gel.... and washes out easily. My only tip is to make sure your hair is almost dry and it works better then (probably not getting watered down). I towel dry my hair and that seems to be enough. Will for sure be stocking up with this product!! FANTASTIC !!! ## Frequently Bought Together - Layrite Superhold Pomade Oz - Layrite Supershine Cream, 4.25 Ounce (Pack of 1) - Layrite Grooming Spray, 6.7 oz --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.dk/products/60201061-layrite-superhold-pomade-120-g-superhold0401](https://www.desertcart.dk/products/60201061-layrite-superhold-pomade-120-g-superhold0401) --- *Product available on Desertcart Denmark* *Store origin: DK* *Last updated: 2026-09-10*