

🎉 Dare to be bold with Intense Passion Plum—vibrancy that won’t quit!
Clairol Bold & Bright Permanent Hair Dye in V3 Intense Passion Plum delivers long-lasting, fade-resistant vibrant purple color with TrueColorSeal technology. The included HydraShine Conditioner moisturizes and smooths hair for a glossy finish, while the Color Boost Glaze refreshes color anytime. This all-in-one kit offers professional-quality permanent hair color suitable for all hair types, perfect for millennials seeking a bold yet sophisticated look.














| ASIN | B0CP2S96T5 |
| ASIN | B0CP2S96T5 |
| Best Sellers Rank | #4,617 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #64 in Hair Color |
| Brand Name | Clairol |
| Color | V3 Intense Passion Plum |
| Container Type | Box |
| Customer Reviews | 4.4 4.4 out of 5 stars (2,889) |
| Department | Women |
| Global Trade Identification Number | 04064666595061 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Cream |
| Item Weight | 7.68 ounces |
| Manufacturer | Wella |
| Manufacturer | Wella |
| Material Features | TrueColorSeal Technology locks in color to help protect against water-fading, maximizing vibrancy. |
| Number of Items | 1 |
| Product Benefits | Vibrant Permanent Hair Color + Moisturizing Shine with Color Boost Glaze Finish |
| Product Dimensions | 2.37 x 3.56 x 6.31 inches; 7.68 ounces |
| Unit Count | 5.48 Fluid Ounces |
T**R
Scary Color in Bottle, Great on Hair
I used the chocolate and needed two boxes for my thick hair. The first bottle mixed up to almost a fluorescent orange. The second bottle looked like blood. I don’t know why there was a difference in two bottles of the same color, but thankfully it developed into a rich, chocolate brown. My hair feels very soft and shiny. I didn’t use the included conditioner, but used my own. I would repurchase, the color has lots of dimension.
R**E
Perfect!
Amazing color!! I have very dark brown hair and wanted a touch of color without using bleach, this worked amazingly! A beautiful hint of purple/plum to my hair, it’s subtle and shines brighter in the light. It’s exactly what I wanted and at such a great price. I got three boxes for my very thick/long hair and it was just enough. Definitely works on darker hair just expect more of a subtle look. I love it!
J**E
Beautiful color!!
Went from blonde to this beautiful plum! Because of the length of my hair I got three boxes the first time and thank god I did! After washing and drying I was able to see the blonde that I missed and was able to fix it right away. It did lighten quite a bit just because I was so blonde to start and got very purple. But when I did my roots four week later I brushed it through and it’s been good this time around. The packet of booster was great to get me a couple of extra weeks before dying it again. In the past dark colors didn’t cover my greys which was why I was blonde for so many years. This covers everything!!
L**E
Works on lighter brown hair!
My hair is dark towards the ends and lighter at the top and it looks so cute! Lost a star for me though because it left my hair a bit dry, it had a strong smell, and it was tingly on my dry scalp.
S**D
Affordable and Vibrant!
This color is AMAZING! I love this product! One box covers all my thick hair, past my shoulders. Looks amazing! Lasts longer than most color and a great price! I added black low-lights of the same brand and they look amazing together!
A**O
Love this
Nice product, good coverage, hair doesn’t feel dry after use, love the color- get many compliments
G**A
Great color combination
I was skeptical about buying this from Amazon but I saw the date. This color with different shades in it is beautiful. Covered all my grays.
S**S
Listen to the instructions
I love this product it is a bit dark but it is easy to use and gave my hair a nice color
Trustpilot
1 day ago
1 month ago