---
product_id: 59660800
title: "The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company"
price: "618 kr"
currency: DKK
in_stock: true
reviews_count: 12
url: https://www.desertcart.dk/products/59660800-the-startup-owners-manual-the-step-by-step-guide-building
store_origin: DK
region: Denmark
---

# The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company

**Price:** 618 kr
**Availability:** ✅ In Stock

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- **What is this?** The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company
- **How much does it cost?** 618 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.dk](https://www.desertcart.dk/products/59660800-the-startup-owners-manual-the-step-by-step-guide-building)

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## Description

Buy The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company by Blank, Steve, Dorf, Bob (ISBN: 9780984999309) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders.

Review: An incredible guide that's not just for start-ups - Short Review: An awesome 'How to' guide that takes you through every stage of launching either a physical or digital business. Recommendation: If you're considering starting a business, or looking to improve an existing one, then buy and apply this book. Longer Review: I've not read all of this book yet. But, as the authors point out, you don't do that until you've completed every stage of the process they outline. The book is a detailed (very detailed) step-by-step guide to formulating your Business Idea, Customer Discovery and Lean Launch. As you go through each of these phases, the book is intended to act as a reference document. It's a chunky, large book that is not bedtime reading. Although, if you're interested in this type of material, you'll find it something of a page turner! Every page (of those that I've read so far) is well written, easy-to-understand and immediately applicable. You can tell that this is a guide written by people who have really launched businesses. You can also tell that they've been both successful and unsuccessful because the advice is honest and realistic. It's unusual for me when I write a review not to find something in a book that I don't like. However, with this book, I haven't (yet) found anything in it or about it I'd change. OK, maybe I'm a bit starry eyed about this stuff as I plan my own £100 million business ;) But it's the guide I wished I'd had in previous job roles and business ventures. And it's a guide I think all new entrepreneurs, as well as people working in established businesses, would do well to read, study and apply page, by carefully crafted, page. Highly recommended.
Review: Wonderful Book for Startups - The Startup Owners Manual is a wonderful inspiring and informative book of how to get going in business and how important it is to focus on customer adoption. Customer Discovery and Customer Validation The book is split into 3 Manuals: The Startup Owner’s Manual Strategy Guide The Startup Owner’s Manual for Web/Mobile Channel Startups The Startup Owner’s Manual for Physical Channel Startups “A startup is a temporary organisation in search of a scalable, repeatable, profitable business model.” What differentiates startups from established companies is defined better here than I have seen it anywhere else. To understand and live this definition is so important for new companies and it requires a special breed of people that hunger and flourish in uncertainty. This is an agile world where our goal is to build a Minimum Viable Product. The business and product in those early days go through the same experiences and are almost synonymous. The concept of Minimum and Viable are so difficult to balance but that is the secret. Throughout the book, there are great formatting and visual techniques used to highlight major points. Graphics help emphasise key processes and examples are used to underpin explanation. The step by step guide appeals to our process minds and helps us realise that while there is a lot of uncertainty there at least is an approach.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 48,094 in Books ( See Top 100 in Books ) 511 in Business Development & Entrepreneurship (Books) |
| Customer reviews | 4.5 4.5 out of 5 stars (868) |
| Dimensions  | 19.5 x 3 x 24 cm |
| ISBN-10  | 0984999302 |
| ISBN-13  | 978-0984999309 |
| Item weight  | 1.22 kg |
| Language  | English |
| Print length  | 571 pages |
| Publication date  | 1 Mar. 2012 |
| Publisher  | K & S Ranch |

## Images

![The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company - Image 1](https://m.media-amazon.com/images/I/319SxBoLg5L.jpg)
![The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company - Image 2](https://m.media-amazon.com/images/I/31bkOY+HGfL.jpg)
![The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company - Image 3](https://m.media-amazon.com/images/I/51EYOH2fO6L.jpg)
![The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company - Image 4](https://m.media-amazon.com/images/I/51s3I3I0u-L.jpg)
![The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company - Image 5](https://m.media-amazon.com/images/I/8123FSggqYL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ An incredible guide that's not just for start-ups
*by A***N on 24 September 2012*

Short Review: An awesome 'How to' guide that takes you through every stage of launching either a physical or digital business. Recommendation: If you're considering starting a business, or looking to improve an existing one, then buy and apply this book. Longer Review: I've not read all of this book yet. But, as the authors point out, you don't do that until you've completed every stage of the process they outline. The book is a detailed (very detailed) step-by-step guide to formulating your Business Idea, Customer Discovery and Lean Launch. As you go through each of these phases, the book is intended to act as a reference document. It's a chunky, large book that is not bedtime reading. Although, if you're interested in this type of material, you'll find it something of a page turner! Every page (of those that I've read so far) is well written, easy-to-understand and immediately applicable. You can tell that this is a guide written by people who have really launched businesses. You can also tell that they've been both successful and unsuccessful because the advice is honest and realistic. It's unusual for me when I write a review not to find something in a book that I don't like. However, with this book, I haven't (yet) found anything in it or about it I'd change. OK, maybe I'm a bit starry eyed about this stuff as I plan my own £100 million business ;) But it's the guide I wished I'd had in previous job roles and business ventures. And it's a guide I think all new entrepreneurs, as well as people working in established businesses, would do well to read, study and apply page, by carefully crafted, page. Highly recommended.

### ⭐⭐⭐⭐⭐ Wonderful Book for Startups
*by P***K on 28 March 2018*

The Startup Owners Manual is a wonderful inspiring and informative book of how to get going in business and how important it is to focus on customer adoption. Customer Discovery and Customer Validation The book is split into 3 Manuals: The Startup Owner’s Manual Strategy Guide The Startup Owner’s Manual for Web/Mobile Channel Startups The Startup Owner’s Manual for Physical Channel Startups “A startup is a temporary organisation in search of a scalable, repeatable, profitable business model.” What differentiates startups from established companies is defined better here than I have seen it anywhere else. To understand and live this definition is so important for new companies and it requires a special breed of people that hunger and flourish in uncertainty. This is an agile world where our goal is to build a Minimum Viable Product. The business and product in those early days go through the same experiences and are almost synonymous. The concept of Minimum and Viable are so difficult to balance but that is the secret. Throughout the book, there are great formatting and visual techniques used to highlight major points. Graphics help emphasise key processes and examples are used to underpin explanation. The step by step guide appeals to our process minds and helps us realise that while there is a lot of uncertainty there at least is an approach.

### ⭐⭐⭐⭐ Good, Flexible Methodology
*by M***H on 31 October 2017*

Clear and comprehensive. I am running a startup within an established business and found this guide very useful as a sensible approach to take. Although some is common sense there is a lot of not so obvious knowledge. If I had to say anything negative I'd say that it is pitched somewhat at well funded startups with lots of staff and big budgets which might be the case in San Francisco but unlikely for 98% of the rest of us. Despite this the book is still a great guide if you scale some of the suggestions down to fit your own reality - which is what I did.

## Frequently Bought Together

- The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company
- Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series)
- Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)

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*Product available on Desertcart Denmark*
*Store origin: DK*
*Last updated: 2026-03-03*