---
product_id: 5487404
title: "Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs"
price: "413 kr"
currency: DKK
in_stock: true
reviews_count: 13
url: https://www.desertcart.dk/products/5487404-consumer-centric-category-management-how-to-increase-profits-by-managing
store_origin: DK
region: Denmark
---

# Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs

**Price:** 413 kr
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs
- **How much does it cost?** 413 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.dk](https://www.desertcart.dk/products/5487404-consumer-centric-category-management-how-to-increase-profits-by-managing)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
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## Description

Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs [ACNielsen, Heller, Al, Karolefski, John] on desertcart.com. *FREE* shipping on qualifying offers. Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs

Review: Great Book for a Beginner or Seasoned Retail Analysis - This book provides excellent background information about Category Management. The book outlines how retailers and suppliers can work together to build a long term relationship. This important area of retail is changing everyday, but, this book is timeless with the eight steps in Category Management. I suggest anyone going into retail field needs to purchase this book to see how data is driving brands and profits. This book should be on everyone's desk who is in retail to have a understanding of this important segment of retail management.
Review: You must read it - if you are not a retail guru, but if you're an executive involved with retail, fast moving consumer goods, shopper understanding, category management, trade promotions, and so on, you must read it. It's clear, ordered, easy to read, and best of all is edited by ACNielsen, wich is the global leader in FMCG information. At the end of your reading you'll understand the importance of shoppers in the FMCG business, wich is the functionallity of decision trees, what's next beyond category management (trip management). Why is so important to understand shopper's behavior to achieve succesful exhibits and boost your sales.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #650,737 in Books ( See Top 100 in Books ) #361 in Customer Relations (Books) #1,379 in Decision-Making & Problem Solving #4,194 in Business Management (Books) |
| Customer Reviews | 4.4 4.4 out of 5 stars (63) |
| Dimensions  | 6.42 x 1.25 x 9 inches |
| Edition  | 1st |
| ISBN-10  | 0471703591 |
| ISBN-13  | 978-0471703594 |
| Item Weight  | 1.25 pounds |
| Language  | English |
| Print length  | 368 pages |
| Publication date  | June 9, 2014 |
| Publisher  | Wiley |

## Images

![Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs - Image 1](https://m.media-amazon.com/images/I/61WMT-Hk8mL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great Book for a Beginner or Seasoned Retail Analysis
*by A***R on November 26, 2012*

This book provides excellent background information about Category Management. The book outlines how retailers and suppliers can work together to build a long term relationship. This important area of retail is changing everyday, but, this book is timeless with the eight steps in Category Management. I suggest anyone going into retail field needs to purchase this book to see how data is driving brands and profits. This book should be on everyone's desk who is in retail to have a understanding of this important segment of retail management.

### ⭐⭐⭐⭐⭐ You must read it
*by D***E on December 11, 2006*

if you are not a retail guru, but if you're an executive involved with retail, fast moving consumer goods, shopper understanding, category management, trade promotions, and so on, you must read it. It's clear, ordered, easy to read, and best of all is edited by ACNielsen, wich is the global leader in FMCG information. At the end of your reading you'll understand the importance of shoppers in the FMCG business, wich is the functionallity of decision trees, what's next beyond category management (trip management). Why is so important to understand shopper's behavior to achieve succesful exhibits and boost your sales.

### ⭐⭐⭐ Not a 2014 book
*by L***V on August 15, 2014*

There are multiple listings - i paid for the highest cost one that indicated June 2014 in the listing, the book is still the first edition from 2006. Save the money and buy the cheaper listing.

## Frequently Bought Together

- Consumer-Centric Category Management : How to Increase Profits by Managing Categories based on Consumer Needs
- The Category Management Handbook
- Global Category Manager's. Handbook: Building a category strategy that delivers sustainable value

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*Product available on Desertcart Denmark*
*Store origin: DK*
*Last updated: 2026-02-24*