---
product_id: 50098924
title: "La Riche Directions Alpine Green Semi-Permanent Hair Colour 88ml"
brand: "directions"
price: "125 kr"
currency: DKK
in_stock: true
reviews_count: 8
category: "Directions"
url: https://www.desertcart.dk/products/50098924-la-riche-directions-alpine-green-semi-permanent-hair-colour-88ml
store_origin: DK
region: Denmark
---

# Long-lasting semi-permanent formula 100% ammonia, peroxide & PPD free Conditioning effect for soft, shiny hair La Riche Directions Alpine Green Semi-Permanent Hair Colour 88ml

**Brand:** directions
**Price:** 125 kr
**Availability:** ✅ In Stock

## Summary

> 🌈 Dare to stand out with Alpine Green – color that cares and captivates!

## Quick Answers

- **What is this?** La Riche Directions Alpine Green Semi-Permanent Hair Colour 88ml by directions
- **How much does it cost?** 125 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.dk](https://www.desertcart.dk/products/50098924-la-riche-directions-alpine-green-semi-permanent-hair-colour-88ml)

## Best For

- directions enthusiasts

## Why This Product

- Trusted directions brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Mix & Match Your Shade:** Customize your look by blending with other Directions colors for unique hues.
- • **Salon-Quality Conditioning:** Leaves hair soft, shiny, and healthy-looking after every application.
- • **Gentle on Hair, Tough on Fade:** Semi-permanent formula nourishes while delivering long-lasting color.
- • **Vegan & Chemical-Free Confidence:** Free from ammonia, peroxide, and PPD—safe for sensitive scalps and conscious consumers.
- • **Vibrant Alpine Green, No Bleach Needed:** Achieve bold, eye-catching color without damaging your hair.

## Overview

La Riche Directions Alpine Green is a vegan, semi-permanent hair dye designed for chemically treated hair, delivering vibrant, long-lasting color without ammonia, peroxide, or PPD. Its conditioning formula ensures hair stays soft and shiny, while its mixable nature lets you create personalized shades. Perfect for professionals seeking bold style without damage.

## Description

Product Description Directions semi permanent Alpine Green hair colour can be mixed with each other for the most beautiful colours. It is best applied to chemically treated hair. Long-lasting hair colour. 100 Percent free from ammonia, peroxide and PPD. It has a great conditioning effect. Ingredients Aqua (Pure), Cetearyl Alcohol, Distearoylethyl, Hydroxyethylmonium, Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Methylparaben, Hc Blue 15, Basic Blue 99, Hc Yellow 4 3 Basic Yellow 40, Hc Yellow 2, Ci42090. Directions [PREDICTION] Instructions for use: 1. Prepare your hair for coloring. 2. Apply the dye evenly to your hair. 3. Leave it on for a certain period as directed. 4. Rinse and wash your hair. Safety Warning Don't use pale coloured towels, or new towels for that matter. Wear rubber or plastic gloves to stop dye getting on your hands. Don't sleep on pale pillows or bed linen for a few days. Box Contains 1 x La Riche Directions Alpine Green Semi-Permanent Hair Colour 88 ml

Review: You do not need bleach. 😀 - I bought this for my wife, this is her review. Really, really pleased with this colour. I like to colour my hair a very deep black but I find they fade quite quickly and I was doing it every other month which was starting to damage my hair, so I got the ebony to try, when I opened it I was a little worried, I like the blue black type colours and this looked a sort of reddish dark brown colour, when on though (or on your skin or any other surface) it's more of a blue black. I didn't bleach or pre lighten my hair, it was already dyed black, I used two tubs to completely cover my bra strap length hair although I think for reapplications it will only need one, one and a half at most, my hair was washed and towel dried, and I left it on for about two hours. I used Vaseline all around my hairline and on my ears as I know this can really stain your skin, and I wore thick yellow rubber gloves and applied it with my hands rather than a tint brush as I was doing all over. I also had plenty of bleach on hand as this really stains your bath and sink. If you do get it on your skin get it off quickly and it doesn't stain then. The colour is amazing, I'm really pleased with it, I wanted a really Deep black like the pictures of really classy forties film stars, but without chemicals and this is it, my hair is soft and shiny after using too. I will say make sure you rinse it all out properly as I had to go back and do it again as I could feel it still in my hair as I was drying it. It really is worth the extra effort it looks and feels great and you don't have to bleach to get it right. I will admit my scalp is a little blue but that's a small price to pay for the colour I want without the damage, and it hasn't stained my pillow like other reviewers have mentioned, I think they haven't rinsed properly. I'm now thinking of mixing the ebony and midnight blue. Will update as to how long its lasts before needing reapplication. UPDATE: After four boxes of hair colour remover my hair was almost my natural dark brown, I have just applied one tub of midnight blue mixed with a little conditioner, I put it on dry hair and left it on for about two hours and I am sooooo pleased with the result. Its a very dark subtle blue, it almost looks black at a distance then you see the blue as you get nearer, under the light the blue is much more obvious but still subtle. Before deciding to try this I had also had a go at mixing a full pot of ebony with three quarter of midnight blue and got a gorgeous intense blue black. You can experiment with these colours and you don't need bleach.
Review: Love this dye - I have been using Rubine for 3 years now (and dying my hair unnatural colours for 28 cough*) and it’s the best one I’ve used (and I’ve used a lot!) , doesn’t dry the hair out, doesn’t stain the bath after rinsing and if you wash your hair once a week it lasts for ages, I will say that the photo shows it on bleached hair, the picture for the colour shows a deep purple colour but it isn’t, it is luminous pink! Photo shows it freshly died on faded bleached hair, it fades to a nice light pink unlike most that make you look like a fruit salad sweet where they fade to yellow, so even when it’s washed out it still looks nice, somethings I think it get more compliments when it need redoing that when it’s freshly done! I have thick shoulder length hair and the little pot is enough for my whole head, it goes so so far! If you’re hesitant, just go for it! It’s only hair, I’ve also used the white too that works so well on bleached hair. Just a great dye all round, never use anything else now.

## Features

- Long-lasting semi-permanent hair colour
- Best applied to chemically treated hair
- It has a great conditioning effect

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00153EZ02 |
| Benefits | Hair Coloring |
| Best Sellers Rank | 12,219 in Beauty ( See Top 100 in Beauty ) 106 in Semi-Permanent Hair Colour |
| Brand | Directions |
| Brand Name | Directions |
| Colour | Alpine Green |
| Container Type | Bottle |
| Customer Reviews | 4.3 out of 5 stars 15,196 Reviews |
| Full Cure Time | 15 Minutes |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | All |
| Hair type | All |
| Included Components | La Riche Directions Unisex Semi Permanent Hair Colour, Alpine Green, Pack of 1 (1 x 88 ml) |
| Item Form | Cream |
| Item Weight | 88 Grams |
| Item form | Cream |
| Manufacturer | La Riche |
| Material Features | Vegan |
| Material Type Free | Ammonia Free, Paraphenylenediamine Free, Peroxide Free |
| Number of Items | 1 |
| Package information | Bottle |
| Product Warranty | 2 year manufacturer |
| Product benefits | Hair Coloring |
| UPC | 792486983921 759894479118 698798481332 |
| Unit Count | 89.0 millilitre |

## Product Details

- **Brand:** Directions
- **Colour:** Alpine Green
- **Hair type:** All
- **Item form:** Cream
- **Material Type Free:** Ammonia Free, Paraphenylenediamine Free, Peroxide Free
- **Material feature:** Vegan
- **Number of items:** 1
- **Package information:** Bottle
- **Product benefits:** Hair Coloring
- **Unit count:** 89.0 millilitre

## Images

![La Riche Directions Alpine Green Semi-Permanent Hair Colour 88ml - Image 1](https://m.media-amazon.com/images/I/61XGyJolBPL.jpg)

## Questions & Answers

**Q: Do you put it straight on your hair or do you mix it with something?**
A: If you're using this to colour correct, or to try and achieve a pastel effect use conditioner to make the colour less strong. Otherwise, nothing is needed.

**Q: How long does it last?**
A: my pink one lasted over 2 months (faded but the colour stays long)

**Q: Can u put it on wet hair or dry? Please which is better**
A: You'll use less on damp hair but the water may act as a barrier to absorbing the colour, especially if it is naturally porous (like mine) or has undergone chemical processing. It'll just run right out again. Go for dry. You may have to use more but theres a better chance that it will stick.

**Q: Could you please tell me when your stock of Alpine Green hair dye dates from please? They changed the recipe back after July 2014**
A: HiAll Of the stock Held from The Rock Collection is no older than 2 months old. Hope This helps.SamRock Collection

## Customer Reviews

### ⭐⭐⭐⭐⭐ You do not need bleach. 😀
*by A***R on 5 June 2017*

I bought this for my wife, this is her review. Really, really pleased with this colour. I like to colour my hair a very deep black but I find they fade quite quickly and I was doing it every other month which was starting to damage my hair, so I got the ebony to try, when I opened it I was a little worried, I like the blue black type colours and this looked a sort of reddish dark brown colour, when on though (or on your skin or any other surface) it's more of a blue black. I didn't bleach or pre lighten my hair, it was already dyed black, I used two tubs to completely cover my bra strap length hair although I think for reapplications it will only need one, one and a half at most, my hair was washed and towel dried, and I left it on for about two hours. I used Vaseline all around my hairline and on my ears as I know this can really stain your skin, and I wore thick yellow rubber gloves and applied it with my hands rather than a tint brush as I was doing all over. I also had plenty of bleach on hand as this really stains your bath and sink. If you do get it on your skin get it off quickly and it doesn't stain then. The colour is amazing, I'm really pleased with it, I wanted a really Deep black like the pictures of really classy forties film stars, but without chemicals and this is it, my hair is soft and shiny after using too. I will say make sure you rinse it all out properly as I had to go back and do it again as I could feel it still in my hair as I was drying it. It really is worth the extra effort it looks and feels great and you don't have to bleach to get it right. I will admit my scalp is a little blue but that's a small price to pay for the colour I want without the damage, and it hasn't stained my pillow like other reviewers have mentioned, I think they haven't rinsed properly. I'm now thinking of mixing the ebony and midnight blue. Will update as to how long its lasts before needing reapplication. UPDATE: After four boxes of hair colour remover my hair was almost my natural dark brown, I have just applied one tub of midnight blue mixed with a little conditioner, I put it on dry hair and left it on for about two hours and I am sooooo pleased with the result. Its a very dark subtle blue, it almost looks black at a distance then you see the blue as you get nearer, under the light the blue is much more obvious but still subtle. Before deciding to try this I had also had a go at mixing a full pot of ebony with three quarter of midnight blue and got a gorgeous intense blue black. You can experiment with these colours and you don't need bleach.

### ⭐⭐⭐⭐⭐ Love this dye
*by B***S on 1 June 2023*

I have been using Rubine for 3 years now (and dying my hair unnatural colours for 28 cough*) and it’s the best one I’ve used (and I’ve used a lot!) , doesn’t dry the hair out, doesn’t stain the bath after rinsing and if you wash your hair once a week it lasts for ages, I will say that the photo shows it on bleached hair, the picture for the colour shows a deep purple colour but it isn’t, it is luminous pink! Photo shows it freshly died on faded bleached hair, it fades to a nice light pink unlike most that make you look like a fruit salad sweet where they fade to yellow, so even when it’s washed out it still looks nice, somethings I think it get more compliments when it need redoing that when it’s freshly done! I have thick shoulder length hair and the little pot is enough for my whole head, it goes so so far! If you’re hesitant, just go for it! It’s only hair, I’ve also used the white too that works so well on bleached hair. Just a great dye all round, never use anything else now.

### ⭐⭐⭐⭐⭐ Great colour that lasts!
*by V***Y on 6 May 2025*

Really impressed with this dye. Easy to apply and went a long way. I have blond hair naturally but did bleach the ends to give it the best start. Still going strong although less vibrant with nice pastor colour now after 20 washes! Very impressed.

## Frequently Bought Together

- La Riche Directions Hair Dye Colour Semi Permanent - Alpine Green - 88 ml / 30 oz
- La Riche Directions Hair Colour - Turquoise 88ml Pot

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*Product available on Desertcart Denmark*
*Store origin: DK*
*Last updated: 2026-03-01*