---
product_id: 500871735
title: "L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)"
brand: "l'oreal paris"
price: "419 kr"
currency: DKK
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.dk/products/500871735-l-oreal-paris-sulfate-free-brass-toning-purple-shampoo-blonde
store_origin: DK
region: Denmark
---

# 100% sulfate & paraben free Hydrating formula Purple dye tones brassiness L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

**Brand:** l'oreal paris
**Price:** 419 kr
**Availability:** ✅ In Stock

## Summary

> 🟣 Elevate your color game—ditch brass, keep the glow!

## Quick Answers

- **What is this?** L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) by l'oreal paris
- **How much does it cost?** 419 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.dk](https://www.desertcart.dk/products/500871735-l-oreal-paris-sulfate-free-brass-toning-purple-shampoo-blonde)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Value & Volume:** Generous 23 fl oz size delivers long-lasting, luxurious lather and soft, manageable hair.
- • **Pro-Grade Color Care:** Trusted by professionals to maintain vibrant blonde, silver, and highlighted hair.
- • **Vegan & Clean Beauty:** Formulated without sulfates, parabens, or harsh salts—pure care for conscious consumers.
- • **Brass-Busting Hydration:** Neutralizes yellow & orange tones while deeply moisturizing color-treated hair.
- • **Effortless Routine Upgrade:** Use 2-3 times weekly for salon-worthy tone and shine without damage.

## Overview

L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo is a 23 fl oz vegan formula designed to hydrate and neutralize brassy yellow and orange tones in blonde, bleached, silver, and highlighted hair. Free from sulfates, parabens, and harsh salts, it protects color-treated hair while delivering professional-grade toning and moisture. Ideal for 2-3 weekly use, it leaves hair soft, vibrant, and brilliantly toned without drying or residue.

## Description

You don't have to choose between protecting the color you love and caring for your hair needs. Your beautiful blonde hair can also get brassy. Elevate your hair care routine, EverPure Sulfate Free Purple Shampoo & Conditioner with Hibiscus and Purple Dye neutralizes brassy yellow to orange tones while keeping your hair hydrated and moisturized. The formula is designed to work on all blonde, bleached, highlighted brunettes and silver hair. Color-treated hair requires special care. Our formulas are especially gentle on color treated hair. 100% sulfate free, paraben free, no harsh salts and vegan. No animal derived ingredients or by-products. Formula not tested on animals.

Review: gentle, effective, affordable - I have highlighted Asian hair, so purple shampoo is essential to keep unwanted brassiness under control. I've tried several brands, but keep coming back to this one. It's gentle, doesn't overdry my hair, and helps tone down the warm, brassy hues that can make highlights or bleached hair look dull. The large size is affordable, and it lathers well without leaving residue. My hair feels soft and manageable after use, and it pairs perfectly with the matching conditioner to keep my highlights looking vibrant. For anyone with blonde, silver, or even highlighted brown or black hair, this purple shampoo delivers noticeable results.
Review: Best purple shampoo I’ve ever used - I’ve been using this L’Oreal Purple Shampoo for over 4 years. Before this I used the much more expensive L’Oreal Professional line, but I switched to this one and have zero regrets. My hair is completely white and this shampoo keeps it bright white, never yellow and never turns purple (even though I only use it once a week). It cleans well, doesn’t dry my hair, and the tone is perfect. Great smell and a little goes a long way. Excellent quality and amazing value. Highly recommend for blonde, silver, or white hair!

## Features

- Toning Sulfate Free Shampoo: Maintain your perfect blonde with EverPure's Sulfate Free Brass Toning Purple Shampoo that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
- Hydrating Shampoo Formula: Color-treated hair requires special care. This moisturizing shampoo is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized
- For Best Results: Use EverPure's Purple Shampoo and Conditioner system 2-3 times a week instead of your normal shampoo and conditioner routine. Lather purple shampoo into wet hair, leave in for up to 2 minutes. Follow with purple conditioner
- Vegan Shampoo: EverPure hair products have the purest respect for your hair and have been formulated without sulfates, parabens and harsh salts. Always color caring and powered by science
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0BL86YV6X |
| ASIN  | B0BL86YV6X |
| Active Ingredients | Salicylic Acid, salicylic_acid |
| Age Range Description | Adult |
| Best Sellers Rank | #1,458 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #32 in Hair Shampoo |
| Brand Name | L'Oreal Paris |
| Customer Reviews | 4.5 4.5 out of 5 stars (27,970) |
| Global Trade Identification Number | 00071249645499 |
| Hair Type | Chemically Treated |
| Item Dimensions | 8.41 x 3.15 x 8.41 inches |
| Item Form | Liquid |
| Item Type Name | Hair Care |
| Item Weight | 23 Ounces |
| Item model number  | 0071249645499 |
| Liquid Volume | 680 Milliliters |
| Manufacturer | L'Oréal Paris |
| Manufacturer  | L'Oréal Paris |
| Material Type Free | Paraben Free, Sulfate Free |
| Number of Items | 1 |
| Other Special Features of the Product | Vegan |
| Product Benefits | Hydrating,Moisturizing,Thickening,Volumizing |
| Product Dimensions  | 8.41 x 3.15 x 8.41 inches; 1.44 Pounds |
| Scent Name | Violet & Thyme |
| Suitable Hair Color | All Hair Colors |
| UPC | 071249645499 |
| UPC  | 071249645499 |
| Unit Count | 23 Fluid Ounces |
| Warranty Description | [Not Applicable] |

## Product Details

- **Age Range (Description):** Adult
- **Brand:** L'Oreal Paris
- **Hair Type:** Chemically Treated
- **Item Form:** Liquid
- **Scent:** Violet & Thyme

## Images

![L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) - Image 1](https://m.media-amazon.com/images/I/71zYa5pDWeL.jpg)

## Available Options

This product comes in different **Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ gentle, effective, affordable
*by M***8 on January 20, 2026*

I have highlighted Asian hair, so purple shampoo is essential to keep unwanted brassiness under control. I've tried several brands, but keep coming back to this one. It's gentle, doesn't overdry my hair, and helps tone down the warm, brassy hues that can make highlights or bleached hair look dull. The large size is affordable, and it lathers well without leaving residue. My hair feels soft and manageable after use, and it pairs perfectly with the matching conditioner to keep my highlights looking vibrant. For anyone with blonde, silver, or even highlighted brown or black hair, this purple shampoo delivers noticeable results.

### ⭐⭐⭐⭐⭐ Best purple shampoo I’ve ever used
*by D***L on November 26, 2025*

I’ve been using this L’Oreal Purple Shampoo for over 4 years. Before this I used the much more expensive L’Oreal Professional line, but I switched to this one and have zero regrets. My hair is completely white and this shampoo keeps it bright white, never yellow and never turns purple (even though I only use it once a week). It cleans well, doesn’t dry my hair, and the tone is perfect. Great smell and a little goes a long way. Excellent quality and amazing value. Highly recommend for blonde, silver, or white hair!

### ⭐⭐⭐⭐⭐ One of the best purple shampoos
*by S***O on March 4, 2026*

This is my go to purple shampoo. The conditioner is a bit more of a blue tone but the shampoo is the perfect purple. This helps tone my hair after bleaching and works great especially for the price. It makes my hair feel so soft too and won’t stain your hair purple.

## Frequently Bought Together

- L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
- L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
- L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

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*Product available on Desertcart Denmark*
*Store origin: DK*
*Last updated: 2026-03-09*