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✨ Root cover-up that lasts till shampoo—because your roots deserve a glow-up! 💁♀️
COLOR WOW Root Cover Up is a professional-grade, temporary powder that instantly conceals grey and dark roots while adding natural dimension with reflective minerals. Water-resistant and lasting until shampoo, it’s peroxide and toxin-free, available in six shades, and designed to extend the life of your color with a flawless, mess-free application.







| ASIN | B00X3P9ARS |
| Benefits | This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. |
| Best Sellers Rank | 5,397 in Beauty ( See Top 100 in Beauty ) 16 in Hair Mascaras |
| Brand | COLOR WOW |
| Brand Name | COLOR WOW |
| Colour | Red |
| Container Type | Compact or small jar with integrated filter or brush |
| Country Of Origin | China |
| Customer Reviews | 3.9 out of 5 stars 4,264 Reviews |
| Global Trade Identification Number | 05060150185465 |
| Hair Color Permanence | Permanent |
| Hair Type | coloured |
| Hair type | coloured |
| Item Form | Powder |
| Item Weight | 2.1 Grams |
| Item form | Powder |
| Manufacturer | COLOR WOW |
| Manufacturer Part Number | CW546 |
| Material Features | Peroxide Free |
| Material Type Free | Paraben-free, gluten-free, alcohol-free, peroxide free, ammonia free |
| Model Number | CW546 |
| Number of Items | 1 |
| Package information | Compact or small jar with integrated filter or brush |
| Product benefits | This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. Product benefits This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. See more |
| Recommended Uses For Product | salon |
| Unit Count | 2.1 gram |
F**Y
WOW It works!
Great product, does what is says on the tin. A little expensive but it works!
M**Y
No roots!
I have used this before, it may seem expensive but, it does a good job, I hold my roots down flat and brush it on, it’s really simple to use. Perfect as a cover up between salon appointments and much easier than using a dye, It also seems to stay on the roots until you shampoo it out. I really wouldn't risk using anything else now, because it gives a natural looking cover and works well for me.
C**R
Useless on very light blonde with dark roots
This is useless product. I normally have very short hair that is bleached so due to lock down my roots are horrendous. I got lightest colour. Takes ages to apply. It does cover roots slightly but no where near enough! It’s not worth the faff for the coverage. AND it washes out so have to reapply everyday (as I wash hair everyday). I’m sure it works better on darker hair but mine went in the bin. Very disappointed. Waiting for hairdresser now!!
G**A
Not much cover up at all
Didn’t cover roots as much as I expected.. & my roots were not that noticeable . Better to use a permanent root cover
R**D
The only one I'll buy
This might be more expensive than other brands, but this is the only one I've found which works without really feeling like my roots are caked. It covers grey well - but dab it on using the brush as opposed to brushing on. Good for thinning hair by making it appear thicker at the scalp. Good to use in between root dye appointments. Lasts until the next wash. This is the only one I'll buy now.
A**R
Root cover up
Good colour but I felt it didn't last after applying
L**E
Great touch up
Absolutely perfect if you have dark blonde hair and your roots are light grey/white. I’ll never be without it now the week before my hair appointment!
Z**W
Have reviewed this product before
This is an old favourite for me. I gave it five stars some years ago and it’s still my go to for a quick touch up. I am getting on now and do dye my hair regularly. I used to use this product to touch up roots if I noticed re growth before leaving the house. Very quick fix. I now use it to help me grow out my dyed hair. Letting your greys and silvers grow out can be quite a challenge. I have succumbed and re dyed twice! This product is helping to shade the really lighter areas that makes my hair look like it has lots of different shades. Helps me keep confidence in how I look.
B**M
Ja, ich bin bis jetzt sehr zufrieden!
Es ist perfekt für grauen Ansätze, deckt schön und ich bin sehr zufrieden. Die Lieferung war auch sehr zügig.
V**N
Décevant
Ça ne couvre pas bien du tout…
P**N
Best easy coverage
Fantastic. It really covers the quickly and fully. Not messy and easy to use.
V**D
Parfait.
je recherchais depuis longtemps un produit facile et rapide à appliquer et surtout qui couvre bien les repousses entre deux colorations : c'est chose faite ! mes cheveux sont colorés en roux et le coloris "red" convient parfaitement pour recouvrir mes racines cheveux blancs tout en s'accordant au reste de la chevelure. Le produit se pose en 2 minutes sur cheveux secs en tapotant un peu de poudre avec le pinceau sur les racines. pas d'effet "carton" comme certains mascaras pour cheveux, ou d' effet gras comme certains sticks. Le rendu est juste légèrement plus mat que le reste des cheveux mais c'est imperceptible. il n'est pas nécessaire d'en mettre beaucoup car vraiment couvrant. De plus, ce qui est appréciable, c'est que ça tient extrêmement bien. je n'ai pas encore testé sous la pluie mais la résistance à une séance sportive intensive est parfaite. inutile également d'en mettre tous les jours, ça tient jusqu'au shampoing suivant. Par contre, attention au moment de la pose car en cas de geste un peu large ou de dosage trop généreux, quelques grains de poudre peuvent voler et tacher les tissus fragiles. mieux vaut mettre une serviette sur les épaules, au cas ou. Le conditionnement compact est très pratique, la poudre n'est pas volatile et le pinceau double est bien adapté à l'usage, selon la zone à couvrir. Le produit est un peu cher mais comme il en faut peu pour une tenue prolongée, le rapport qualité /prix est très satisfaisant.
M**E
Quality
Great price and prof
Trustpilot
2 weeks ago
3 weeks ago