---
product_id: 472873454
title: "It's Pure Organic Henna Hair Dye in Dark Brown | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising |"
brand: "it's pure"
price: "542 kr"
currency: DKK
in_stock: true
reviews_count: 5
category: "It's Pure"
url: https://www.desertcart.dk/products/472873454-its-pure-organic-henna-hair-dye-in-dark-brown-100
store_origin: DK
region: Denmark
---

# 100% Certified Organic Volumising & Strengthening Boost PPD, Ammonia & Peroxide Free It's Pure Organic Henna Hair Dye in Dark Brown | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising |

**Brand:** it's pure
**Price:** 542 kr
**Availability:** ✅ In Stock

## Summary

> 🌱 Elevate your hair game with nature’s purest color boost!

## Quick Answers

- **What is this?** It's Pure Organic Henna Hair Dye in Dark Brown | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising | by it's pure
- **How much does it cost?** 542 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.dk](https://www.desertcart.dk/products/472873454-its-pure-organic-henna-hair-dye-in-dark-brown-100)

## Best For

- it's pure enthusiasts

## Why This Product

- Trusted it's pure brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Pure Organic Power:** First Soil Association Certified herbal hair dye for guilt-free, radiant color.
- • **Hair Health Revival:** Strengthens and volumises while restoring shine—ditch damage, embrace nourishment.
- • **Inclusive Beauty Ritual:** Vegan, gluten-free, and suitable for all hair and skin types—join the clean beauty movement.
- • **Tailored Natural Shades:** Dark brown henna adapts uniquely to your hair for a personalized, vibrant finish.
- • **Chemical-Free Confidence:** Zero PPD, ammonia, resorcinol, or peroxide—safe for sensitive skin and allergies.

## Overview

It's Pure Organic Henna Hair Dye in Dark Brown is a pioneering 100% natural, vegan, and gluten-free hair color powder, certified organic by the Soil Association. Free from harsh chemicals like PPD, ammonia, resorcinol, and peroxide, it safely enhances hair volume, strength, and shine while delivering a unique, natural dark brown shade tailored to your hair. Ideal for sensitive skin and allergy-prone users, this ethically sourced, fair-trade blend revitalizes hair without damage, making it the ultimate clean beauty choice for professionals seeking healthy, vibrant hair.

## Description

The first herbal hair dye to be Certified Organic by Soil Association! 100% Organic and Natural ingredients. They are very different to chemical dyes, being a henna based powder which is mixed into a paste with water.

Review: Went for the dark brown after not getting on with the light brown. This product is brilliant I can’t stress that enough. I dye my beard otherwise I’d be so grey and I’m only a 33 year old man. I was using just for men for the past year but after a few months I developed severe itchy red skin due to whatever toxic chemical they use in their products. It wouldn’t surprise men if the just for men products are likely carcinogenic or dangerous to health. So I went on the lookout for something organic or natural and came across this which I have to admit I thought it was a load of bolloc@s But, I ordered it in the hope that I could get relief from whatever the just for men chemicals were doing to me and my skin was so itchy and sore. So I literally mixed a heaped tea spoons worth in a plastic container using my old just for men brush. Mixed it into a paste with warm water, I mixed mine too watery though I used away at it anyway. I painted it on liberally and went in and watched a couple of hours of tv. To my amazement when I washed it all off 2 hours later I had a lovely brown beard that looked natural and real for the first time in a year. My facial hair felt nourished and soft unlike before! And it came out the loveliest colour. And the main thing, no itchy red sore face anymore, no irritation and no endless scratching. What a truly wonderful product that is better for your health and actually does a far better job. Thank you so much to whoever came up with this! Tips! Couple of things I learned The powder is green so when you paint it on your face or head things look green even after washing out. Not green like grass but a greenish tinge. Do not worry about this, I noticed after waking up the next day when it oxidises the true colour appears and it’s lovely when it does. I apply in the evening once a week for this reason. For men’s beards you need only a little bit of powder and water so it will last ages There’s an earthy natural smell that lingers especially if the hair gets wet. This doesn’t bother me at all the benefits far outweigh any worry of that It takes longer than my old just for men product ie 2 hours as opposed to 10 minutes however I have no weird chemical burns / irritation and my skin and beard is far better using this Pure stuff without a shadow of a doubt. I treat myself once a week to this and look at it like a bit of me time, sounds weird but when you feel the difference for yourself you’ll thank yourself for it. Final thoughts! If you are like me and you like organic, less harmful chemicals or simply want a product that looks much more natural that the chemical dyes then I’d say jump at this. I’m so so glad I’ve found it and I’ll never go back to just for men or similar toxic chemical brands
Review: J'ai utilisé ce produit pour teindre les cheveux. Il les a couvert bien. J'aime que les ingrédients sont naturels.

## Features

- ORGANIC & NATURAL HAIR DYE: We are the first herbal hair dye range to be Certified Organic by The Soil Association, so you know you're in good hands. We have created a henna based powder hair colour that gives your hair a wonderful healthy shine and volume
- DARK BROWN HAIR DYE: It’s Pure dark brown dye is entirely natural and works with your existing hair colour, so the exact result can vary. The colour will be unique to you
- PACKED WITH NATURAL INGREDIENTS: We blend the dyes in the UK using herbs grown on fair trade and organic certified farms in India. The herbs are processed into powders using advanced technologies to deliver incredibly pure, high quality extracts, free from contaminants
- CREATE BEAUTIFUL & UNIQUE HAIR COLOUR WITH NO DAMAGE: Our organic hair colour doesn't damage your hair, instead It's Pure henna hair dye boosts volume and shine. It actually helps restore dry or damaged hair - beat that chemical dye!
- SUITABLE FOR ALL SKIN & HAIR TYPES: It's Pure Organic can be used by anyone, and is particularly suitable for those with sensitive skin or who are allergic to regular hair dye / PPD / Ammonia. As an added bonus, it's also wheat free

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00FQRMUK0 |
| ASIN  | B00FQRMUK0 |
| Best Sellers Rank | #57,084 in Beauty ( See Top 100 in Beauty ) #145 in Hair Hennas |
| Customer reviews | 4.0 4.0 out of 5 stars (1,254) |
| Date First Available  | 6 June 2019 |
| Is Discontinued By Manufacturer  | No |
| Item model number | E0610 |
| Item model number  | E0610 |
| Manufacturer | It's Pure Organics |
| Manufacturer  | It's Pure Organics |
| Package Dimensions | 14.6 x 7.1 x 5.7 cm; 150 g |
| Package Dimensions  | 14.6 x 7.1 x 5.7 cm; 150 g |

## Product Details

- **Brand:** It's Pure
- **Colour:** Dark Brown
- **Item form:** Powder
- **Package information:** Bottle
- **Product benefits:** Gentle on Hair & Scalp

## Images

![It's Pure Organic Henna Hair Dye in Dark Brown | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising | - Image 1](https://m.media-amazon.com/images/I/51quq0MBflL.jpg)
![It's Pure Organic Henna Hair Dye in Dark Brown | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising | - Image 2](https://m.media-amazon.com/images/I/81GUonpWDCL.jpg)
![It's Pure Organic Henna Hair Dye in Dark Brown | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising | - Image 3](https://m.media-amazon.com/images/I/81ptA-0N-2L.jpg)
![It's Pure Organic Henna Hair Dye in Dark Brown | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising | - Image 4](https://m.media-amazon.com/images/I/81kFa6jTIUL.jpg)
![It's Pure Organic Henna Hair Dye in Dark Brown | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising | - Image 5](https://m.media-amazon.com/images/I/71AZmspMGxL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by D***S on 25 November 2023*

Went for the dark brown after not getting on with the light brown. This product is brilliant I can’t stress that enough. I dye my beard otherwise I’d be so grey and I’m only a 33 year old man. I was using just for men for the past year but after a few months I developed severe itchy red skin due to whatever toxic chemical they use in their products. It wouldn’t surprise men if the just for men products are likely carcinogenic or dangerous to health. So I went on the lookout for something organic or natural and came across this which I have to admit I thought it was a load of bolloc@s But, I ordered it in the hope that I could get relief from whatever the just for men chemicals were doing to me and my skin was so itchy and sore. So I literally mixed a heaped tea spoons worth in a plastic container using my old just for men brush. Mixed it into a paste with warm water, I mixed mine too watery though I used away at it anyway. I painted it on liberally and went in and watched a couple of hours of tv. To my amazement when I washed it all off 2 hours later I had a lovely brown beard that looked natural and real for the first time in a year. My facial hair felt nourished and soft unlike before! And it came out the loveliest colour. And the main thing, no itchy red sore face anymore, no irritation and no endless scratching. What a truly wonderful product that is better for your health and actually does a far better job. Thank you so much to whoever came up with this! Tips! Couple of things I learned The powder is green so when you paint it on your face or head things look green even after washing out. Not green like grass but a greenish tinge. Do not worry about this, I noticed after waking up the next day when it oxidises the true colour appears and it’s lovely when it does. I apply in the evening once a week for this reason. For men’s beards you need only a little bit of powder and water so it will last ages There’s an earthy natural smell that lingers especially if the hair gets wet. This doesn’t bother me at all the benefits far outweigh any worry of that It takes longer than my old just for men product ie 2 hours as opposed to 10 minutes however I have no weird chemical burns / irritation and my skin and beard is far better using this Pure stuff without a shadow of a doubt. I treat myself once a week to this and look at it like a bit of me time, sounds weird but when you feel the difference for yourself you’ll thank yourself for it. Final thoughts! If you are like me and you like organic, less harmful chemicals or simply want a product that looks much more natural that the chemical dyes then I’d say jump at this. I’m so so glad I’ve found it and I’ll never go back to just for men or similar toxic chemical brands

### ⭐⭐⭐⭐⭐ Review
*by R***L on 10 January 2023*

J'ai utilisé ce produit pour teindre les cheveux. Il les a couvert bien. J'aime que les ingrédients sont naturels.

### ⭐ Review
*by S***N on 10 June 2025*

After some irregular periods my hippy friends convinced me that chemicals are bad and hormone disrupting. I ditched my perfume, cleaning products and my regular ammonia filled hair dye. I bought this. It's all natural. How can it be bad? First of all, even with the consistency of yogurt the instructions recommended it was clearly resting on the surface of the hair not coating it. I could tell the effect would be patchy once finished. The pure horror was when I removed my gloves to find my hands stained black. The above picture is after numerous hand washes and a shower. They say not to shampoo and I can understand why. My hair felt so dry and matted. Plus the stuff got everywhere. I hadn't really considered how my usual chemically offensive hair dye has been lab developed and tested especially for purpose and it gave me a new found appreciation for the work that goes in to making synthetic products. I have learned the hard way that natural isn't necessarily good (nature makes asbestos and arsenic after all) and synthetic isn't necessarily bad. I am sorry big dye. I was wrong.

## Frequently Bought Together

- It's Pure Organics Herbal Hair Colour Dye, Dark Brown, 110g
- It's Pure Organic Henna Hair Dye in Natural Brown | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising |
- It's Pure Organic Henna Hair Dye Very Dark Brown | 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising, Strengthening, & Revitalising |

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*Product available on Desertcart Denmark*
*Store origin: DK*
*Last updated: 2026-03-06*