Hook Point: How to Stand Out in a 3-Second World
Product ID: 431254283
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Hook Point: How to Stand Out in a 3-Second World , by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand—both online and off—so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it—but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience’s attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person’s attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. Luckily, Brendan Kane, an out of the box thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you’re promoting a brand, product, or service this book is the essential guide for making it in our three-second world. Review: Lives up to its word - Brilliant book. Explains a complex method in a way that makes it seem easy and simple. It’s in bite sized chunks, so you can dip in and out as needed. And the author uses all sorts of examples to show the proof of his theory, how it applies in the real world, with big results. Definitely a book to read (and reread) Review: Great Help - Great writers aid
| Best Sellers Rank | 68,210 in Books ( See Top 100 in Books ) 52 in Language Communication Reference 2,559 in Practical & Motivational Self Help |
| Customer Reviews | 4.2 out of 5 stars 1,295 Reviews |
M**R
Lives up to its word
Brilliant book. Explains a complex method in a way that makes it seem easy and simple. It’s in bite sized chunks, so you can dip in and out as needed. And the author uses all sorts of examples to show the proof of his theory, how it applies in the real world, with big results. Definitely a book to read (and reread)
A**E
Great Help
Great writers aid
K**D
An interesting read
I’ve enjoyed this book quite a bit and find it incredible insightful for the world of social media and just currency that is attention. Would highly recommend
C**Y
It does what it says on the tin.
Given to my daughter who has recently started her own on line business. Using the methods and ideas and showing to be working. Simple to follow and understand. Very helpful.
O**D
Good book, but not great.
The general ideas behind the book are good, but a few things annoyed me about it. 1. There are multiple spelling and grammar mistakes throughout, he could have at least edited it! 2. He is plugging his bloody link every other page, with a generic link, he could have made that easier to access with specific urls to each video he mentions. Feels like he’s constantly trying to sell me onto another product! 3. I still have no idea what a hook point is, it’s talked about in a vague manner throughout, and it’s kind of like he’s taking someone else’s idea of getting attention and just labelling it a “hook”. 4. He asked for a bloody Amazon review mid-book, really? Congratulations on all the authors career success, clearly an impressive individual and lots of good stories. Yes, I will probably end up buying his 0-1M followers book, but am hoping that doesn’t have the same issues. Willing to change this review to a 5 if it gets adjusted. And no, I’m not pointing out the numerous grammar and spelling mistakes throughout.
D**.
Lasting principles, not just "algorithm hacks."
Solid book with some unique perspectives on standing out in a crowded market and building a brand on lasting principles, not just "algorithm hacks."
A**R
A useful reference book
Good but feels a bit obvious in parts
T**K
Great read, but doesn’t inspire a new start up
First of the only way he got to million followers in 30 days is posting on accounts that already had millions of followers…not exactly magic! There is a lot of very interesting information in the book but so many stories about multi million dollar companies and showing off working with celebrities but nothing about helping a one man band business. It gives you a lot but doesn’t give you exactly what you need leaving Kane constantly pointing you to his website and to work with his team (he will call it clever hooks ha). Had high hopes for this book and it’s ok but i hoped for more.
W**.
Incroyable !
Ce livre est vraiment incroyable ! Je ressens un véritable avant et après l'avoir lu. J'ai tellement appris. Si vous hésitez à le prendre, foncez, il changera votre façon de voir les réseaux.
L**A
centra in pieno l'era moderna
Ottimo libro! L'autore centra in pieno l'era moderna. Il concetto del "mondo da 3 secondi" aiuta a capire in che mondo viviamo, dove siamo diretti e come sfruttare a proprio vantaggio i social media, specie Youtube.
C**E
Hook point
Este livro mostra necessidade de capturar a atenção de novos clientes para progredir no mundo dos negócios mantendo os que já são clientes. Para o Brasil, temos que adaptar algumas coisas do nosso jeito. A leitura é fácil e proveitosa. Recomendo 100%.
T**N
Great content
Great read, live examples. If followed will transform your business. Make notes, highlight section so you can review. I recommend this book to anyone interested in improving their business or even personal life.
D**O
Eye-opening
This book teach you basically a thing: if you don't get the reader attention at the very begining of your speech, or your video, or any other content you want to share in Internet, you are wasting your time. The rest of the material you've created will never exist.
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