---
product_id: 42831032
title: "Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition Paperback – October 11, 2016"
brand: "bo burlingham"
price: "303 kr"
currency: DKK
in_stock: true
reviews_count: 12
url: https://www.desertcart.dk/products/42831032-small-giants-companies-that-choose-to-be-great-instead-big
store_origin: DK
region: Denmark
---

# Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition Paperback – October 11, 2016

**Brand:** bo burlingham
**Price:** 303 kr
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition Paperback – October 11, 2016 by bo burlingham
- **How much does it cost?** 303 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.dk](https://www.desertcart.dk/products/42831032-small-giants-companies-that-choose-to-be-great-instead-big)

## Best For

- bo burlingham enthusiasts

## Why This Product

- Trusted bo burlingham brand quality
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## Description

Full description not available

## Images

![Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition Paperback – October 11, 2016 - Image 1](https://m.media-amazon.com/images/I/71FywTa3TRL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐ 







  
  
    Informative
  

*by F***S on Reviewed in the United States on March 7, 2023*

The content was informative and useful, but for some reason I found this one somewhat difficult to get through.

### ⭐⭐⭐⭐⭐ 







  
  
    Small Giants
  

*by F***R on Reviewed in the United States on January 21, 2023*

Speedy delivery.  A very good read

### ⭐⭐⭐⭐ 







  
  
    Decent Examination of the Small-Scale, but Lacks Figures & Facts
  

*by J***4 on Reviewed in the United States on September 9, 2007*

After reading Jim Collin's seminal work Good to Great, I became enamored with the idea of "scope" as it pertains to business success. I recalled hearing about Gore, the company, and how they do not allow any one of their offices to grow beyond 250 people - setting 250 as the magic number, above which intimacy, norms of reciprocity and mutual assistance are not possible. I started to crave a book that might address those very ideas from a Collins-esque standpoint. After some search, I found a book that Jim Collins had reviewed: "This well-written book should inspire thousands of entrepreneurs to reject a mantra of growth for growth's sake in favor of a passionate dedication to becoming the absolute best. Bo Burlingham reminds us of a vital truth: big does not equal great, and great does not equal big."That was enough of an endorsement for me, and I dove right into reading. I came away somewhat disappointed by the less-than-rigorous methodology, but also energized by the ideas presented. Burlingham does not use the same exactitude in selecting the companies he features (largely because the financial reports are not public for the private groups he chose to focus on). Thus, it is difficult to appreciate his findings in the same way as I can appreciate Collins'.However, Burlingham writes like the capable and clever journalist that he is (editor at Inc. magazine) and the pages turn easily. His chapters are divided as logically as possible, given the lack of concrete data. Much of what he presents is based off feeling, interviews, observation, and contemplative conclusions. He does not hesitate to label the success of these businesses as "mysterious" - following from "mojo" or (my preference) "spiritual terroir."Read this book if you want to read some incredibly articulate leaders talking about their perspective on business. It is one of the best compilations of leader interviews I have read. The book groups the commentary together when appropriate, or allows one leader to dictate the chapter content entirely. Either way, Burlingham does a marvelous job of letting these men and women speak for themselves and their hard-won success. It is refreshing. The owner and CEO of Anchor Brewing, Fritz Maytag, is downright moving in his eloquence. Jay Goltz, head of Artists' Frame Service is brazenly pragmatic, but uses stories to speak to the underlying support of this leadership approach (managing is "also about learning how not to demotivate [your people]").Do not read this book if you are looking for applicable solutions or step-by-step recommendations.

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*Product available on Desertcart Denmark*
*Store origin: DK*
*Last updated: 2026-03-13*