---
product_id: 42530106
title: "So Pretty / Very Rotten: Comics and Essays on Lolita Fashion and Cute Culture Paperback – May 16, 2017"
brand: "jane maian nguyennovala takemoto"
price: "1362 kr"
currency: DKK
in_stock: true
reviews_count: 13
url: https://www.desertcart.dk/products/42530106-so-pretty-very-rotten-comics-and-essays-on-lolita-fashion
store_origin: DK
region: Denmark
---

# So Pretty / Very Rotten: Comics and Essays on Lolita Fashion and Cute Culture Paperback – May 16, 2017

**Brand:** jane maian nguyennovala takemoto
**Price:** 1362 kr
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** So Pretty / Very Rotten: Comics and Essays on Lolita Fashion and Cute Culture Paperback – May 16, 2017 by jane maian nguyennovala takemoto
- **How much does it cost?** 1362 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.dk](https://www.desertcart.dk/products/42530106-so-pretty-very-rotten-comics-and-essays-on-lolita-fashion)

## Best For

- jane maian nguyennovala takemoto enthusiasts

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## Description

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## Images

![So Pretty / Very Rotten: Comics and Essays on Lolita Fashion and Cute Culture Paperback – May 16, 2017 - Image 1](https://m.media-amazon.com/images/I/71FsrEKjqkL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    This book is nothing short of the lolita manifesto so ...
  

*by R***. on Reviewed in the United States on May 31, 2017*

This book is nothing short of the lolita manifesto so desperately needed but never undertaken before. The essays, both academic and personal, share the universal and unique aspects that draw people to lolita fashion and kawaii subculture.Jane Mai and An Nguyen expertly disseminate information that has been difficult to convey even after years of wearing the fashion, being involved in north american communities, and sharing some of the experiences and feelings invoked by each short comic. The brief historical background, summary of the fashion itself, and interviews with the kooky and fascinating Novala Takemoto are important empirical and academic context needed to understand the fashion movement, with other essays and the comics providing personal context, experiences close to reality for many lolitas, and personal introspection on what lolita fashion means to its wearers and fans.Particularly fascinating is the difference between Japanese lolitas and North American lolitas, Nguyen discovers in interviews with many Japanese lolitas that they feel the need to improve themselves and make themselves worthy of the clothes they wear. Some consider it armor against an unforgiving world, others feel it is "wearing your weakness on the outside" to overcome it. Many have few friends who wear it, and lose friends who think they're weird for enjoying the fashion. North American lolitas often join for the communities that go along with it, for their outward expressions of unabashed femininity, of taking up space and enjoying a sort of sisterhood over the clothes. This shared identity and community has been a large part of my life for years and I appreciate the attention to detail describing in detail these differences, it is incredibly well-researched, and an account that to many lolitas will feel is very personal. If you have an interest in the fashion, in fashion subcultures, or are an avid wearer of lolita fashion yourself, you won't regret picking this up.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Great book about the subculture
  

*by A***A on Reviewed in the United States on July 23, 2018*

This book is wonderful. I was so interested in the essays and the comics that I managed to finish reading it within an hour and a half after it arrived at my house. It really shows an interesting perspective on this subculture, and many of the comics I related to. I very much recommend this to anyone who wants to know more about lolita, or knows someone who is a lolita and is curious about it. There's points of lolita's history in this book that are pretty important. I very much love the art style of the comics as well, and the art of the Honey Cake JSK by AP was one of my favorites

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Perfect compilation for Lolita fashion fans and wearers
  

*by R***E on Reviewed in the United States on November 27, 2017*

As a lolita, I really enjoyed this book.  There were just so many moments that I related to.  One thing I liked about this book is that it accurately describes and introduces lolita fashion, so it could be read and enjoyed by someone with limited familiarity with the fashion.  Another thing I appreciated were the more historical essays about the roots of the fashion, because I actually learned some things I didn't know, even though I have read so much about the fashion online.  I really feel there is some content in this book that is not covered by easily accessible articles, etc anywhere else.  The comics were cute and amusing as well!

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*Product available on Desertcart Denmark*
*Store origin: DK*
*Last updated: 2026-02-28*