---
product_id: 421178411
title: "PROVOKE Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect"
brand: "provoke"
price: "179 kr"
currency: DKK
in_stock: true
url: https://www.desertcart.dk/products/421178411-provoke-go-icy-intensive-toning-hair-mask-300-ml-intensely
store_origin: DK
region: Denmark
---

# Purple & blue pigment tech Deep keratin hydration Icy platinum brightening PROVOKE Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect

**Brand:** provoke
**Price:** 179 kr
**Availability:** ✅ In Stock

## Summary

> ❄️ Unlock your ultimate icy platinum glow—because your hair deserves to stand out.

## Quick Answers

- **What is this?** PROVOKE Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect by provoke
- **How much does it cost?** 179 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.dk](https://www.desertcart.dk/products/421178411-provoke-go-icy-intensive-toning-hair-mask-300-ml-intensely)

## Best For

- provoke enthusiasts

## Why This Product

- Trusted provoke brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Customizable Glow:** Adjust leave-in time to dial your perfect platinum intensity—5+ minutes for max impact.
- • **Fresh Citrus Scent:** Subtle orange fragrance elevates your hair care ritual with a refreshing twist.
- • **Silky Smooth Finish:** Advanced keratin formula nourishes deeply, leaving hair soft and touchable.
- • **Freeze Out Brassy Tones:** Purple & blue pigments neutralize yellow & orange hues for instant icy brightness.
- • **Designed for Light Tones:** Specifically crafted for blonde, white, and grey hair to amplify natural brightness.

## Overview

Pro:voke Go Icy Intensive Toning Hair Mask is a 300 ml lotion designed to intensely brighten blonde, white, and grey hair by neutralizing warm brassy tones with purple and blue pigments. Its advanced keratin formula deeply nourishes and smooths hair, while customizable leave-in time allows for tailored platinum intensity. Enhanced with a fresh orange scent, this mask delivers salon-quality icy platinum results in just one use.

## Description

Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect

## Features

- Provoke Go Icy hair mask intensely brightens your hair colour by removing warmer brassy tones for an extra bright icy platinum effect in just 1 use.
- WHO IS THE PERFECT MATCH? Light tones of blonde, white and grey hair
- HOW DOES THE ICY MAGIC WORK? The purple and blue pigments acts against both yellow and orange tones leaving you with an instant extra bright and light Icy platinum blonde. Not only will it transform your colour, but it also has an advanced keratin formula to leave your hair silky smooth and deeply nourished.
- MAXIMISE RESULTS Leave on for more than 5 minutes for a more intense platinum, or less than 5 minutes for a lighter effect.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Manufacturer | Pro:voke |
| Package dimensions | 8.5 x 8.5 x 6.7 centimetres |
| Package Weight | 0.33 Kilograms |
| Item weight | 0.3 Kilograms |
| Brand | PROVOKE |
| Colour | White |
| Format | Lotion |
| Volume | 300 Millilitres |
| Scent | Orange |
| Special features | Leave In |
| Speciality | Natural |
| Target audience | women |
| Item model number | 40026718 |
| Package Dimensions | 8.5 x 8.5 x 6.7 cm; 300 g |
| ASIN | B07XPVNVMN |

## Product Details

- **Brand:** PROVOKE
- **Item form:** Lotion
- **Material feature:** Natural
- **Hair type:** All
- **Product benefits:** Intensive toning, brightening hair color, hydration, and nourishing hair leaving it healthy and shiny

## Images

![PROVOKE Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect - Image 1](https://m.media-amazon.com/images/I/61DvH0BJ2gL.jpg)

## Available Options

This product comes in different **Colour Name, Size Name** options.

## Questions & Answers

**Q: Will this tone brunette brown hair cooler.**
A: I wouldn't think so. It's to tone the yellow in blonde hair or give grey hair a more vibrant grey

**Q: Is it ok on natural white hair**
A: If you want silver tones then yes. I have my hair lighten every 6 months and then add this to get the silver tone, my hair is half grey and dark but it looks really nice with this added to it

**Q: I have some green strands after coloring it with grey hair dye. Will this help to tone it down and get rid of green? Many thanks¹**
A: Just to say, green strands can occurr when purple shampoo is used on yellow blonde hair; I realize you said you used a grey hair dye, but thought maybe you've tried toning the grey with a purple shampoo? The blue/purple pigment mixed with yellow-toned hair, can make green hair.

**Q: Can you use this straight after colouring and do you have to shampoo it out**
A: To be honest I would give it a day. It’s basically like conditioner so put on leave for 10-15mims and rinse off with Luke warm water.

## Frequently Bought Together

- Pro:voke Go Icy Intensive Toning Hair Mask 300ml
- Pro:voke Touch of Silver Silver Nourish Conditioner (200ml)

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**Shop now:** [https://www.desertcart.dk/products/421178411-provoke-go-icy-intensive-toning-hair-mask-300-ml-intensely](https://www.desertcart.dk/products/421178411-provoke-go-icy-intensive-toning-hair-mask-300-ml-intensely)

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*Product available on Desertcart Denmark*
*Store origin: DK*
*Last updated: 2026-01-25*