---
product_id: 407002100
title: "The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster"
price: "348 kr"
currency: DKK
in_stock: true
reviews_count: 13
url: https://www.desertcart.dk/products/407002100-the-brand-positioning-workbook-a-simple-how-to-guide-to
store_origin: DK
region: Denmark
---

# The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster

**Price:** 348 kr
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster
- **How much does it cost?** 348 kr with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.dk](https://www.desertcart.dk/products/407002100-the-brand-positioning-workbook-a-simple-how-to-guide-to)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster [Appelbaum, Ulli] on desertcart.com. *FREE* shipping on qualifying offers. The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster

Review: Most practical guide to brand positioning - An excellent book for branding experts and creative professionals alike (and it comes with cards). The author's extensive knowledge and experience in the field of brand positioning are very evident as the book provides very clear and actionable guidance (with a bunch of tools and techniques) on how to create more compelling positioning strategies. The workbook format is particularly effective as it allows you to actively engage with the material (and select interesting tools) and then apply some of these concepts to your own brand strategy. PS. You can get a preview of what's inside the book by checking out my interview with Ulli, just search for "On Branding Podcast.
Review: Comprehensive roadmap to brand positioning that is clear, nuanced, and accessible - As someone who pivoted into brand strategy from an academic career path, Ulli Appelbaum's Brand Positioning Workbook now remains close to my desk at all times (in addition to his Aha! insight generation cards!). It is a text many young strategists urgently need precisely because Appelbaum demystifies strategy, charting a clear roadmap that strategists can follow and apply to various stages and aspects of their work. Appelbaum accomplishes what educators know to be one of the most difficult tasks confronting a teacher: he distills the essence of brand positioning in a way that is accessible and understandable to marketers of all levels while remaining nuanced and comprehensive. His approach is methodical, sharp, but most importantly, validated by years of experience as a marketer. I will absolutely be using The Brand Positioning Workbook in my next client workshop.

## Images

![The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster - Image 1](https://m.media-amazon.com/images/I/61SYvW6HLfL.jpg)
![The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster - Image 2](https://m.media-amazon.com/images/I/61HhcwTUpWL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Most practical guide to brand positioning
*by A***K on January 18, 2023*

An excellent book for branding experts and creative professionals alike (and it comes with cards). The author's extensive knowledge and experience in the field of brand positioning are very evident as the book provides very clear and actionable guidance (with a bunch of tools and techniques) on how to create more compelling positioning strategies. The workbook format is particularly effective as it allows you to actively engage with the material (and select interesting tools) and then apply some of these concepts to your own brand strategy. PS. You can get a preview of what's inside the book by checking out my interview with Ulli, just search for "On Branding Podcast.

### ⭐⭐⭐⭐⭐ Comprehensive roadmap to brand positioning that is clear, nuanced, and accessible
*by A***G on March 13, 2022*

As someone who pivoted into brand strategy from an academic career path, Ulli Appelbaum's Brand Positioning Workbook now remains close to my desk at all times (in addition to his Aha! insight generation cards!). It is a text many young strategists urgently need precisely because Appelbaum demystifies strategy, charting a clear roadmap that strategists can follow and apply to various stages and aspects of their work. Appelbaum accomplishes what educators know to be one of the most difficult tasks confronting a teacher: he distills the essence of brand positioning in a way that is accessible and understandable to marketers of all levels while remaining nuanced and comprehensive. His approach is methodical, sharp, but most importantly, validated by years of experience as a marketer. I will absolutely be using The Brand Positioning Workbook in my next client workshop.

### ⭐⭐⭐⭐⭐ This book gave me a Framework
*by J***R on January 9, 2024*

Clear thoughts produce clear solutions. This book gave me a systematic, repeatable way of thinking about brand positioning. The advantage of a system like this is that creativity comes more easily when you don't have to think about the methodology. You can follow the methods in the book and free yourself up to be creative.

## Frequently Bought Together

- The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positionings, Faster
- Positioning: The Battle for Your Mind
- Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.dk/products/407002100-the-brand-positioning-workbook-a-simple-how-to-guide-to](https://www.desertcart.dk/products/407002100-the-brand-positioning-workbook-a-simple-how-to-guide-to)

---

*Product available on Desertcart Denmark*
*Store origin: DK*
*Last updated: 2026-02-21*