Its A 10 Miracle Styling Potion For Unisex 4.5 oz Cream

Gives just enough moisture to tame frizz and smells nice. I would repurchase in the future.

It is light, increases shine to hair, controls frizz; would buy again

Love it

For background, I have very thick, very coarse hair, close to 2 feet long, and I only get to wash it once a week. A few years ago it became impossible to brush and I started adding jojoba oil (Queen Helena; see my review there) to my shower routine, brushing it in thoroughly with a special wet brush and giving it a light rinse. But with the dry weather, moisture-sucking furnace, and a/c, it was still rough and hard to manage. Especially the bottom four or five inches, which naturally curls together and becomes a nearly solid wad of hair while air-drying. Brushing didn't help, and adding more jojoba during the week tended to make it too flat and oily. Then, a few weeks ago, after having a professional wash and trim and marveling at the results, I read an article about the need for product in air-drying as well. I'd tried a few things before, mostly gels and mousses, but they always left my hair sticky, crunchy, stiff, heavy, and just plain unpleasant. So I read a bunch of the reviews on Amazon and decided to try It's a 10. Boy howdy, is that the right name! The first time I was worried about overdoing it and making a heavy, oily mess that I'd have to wear for a whole week, and ended up undershooting. After washing, conditioning, adding jojoba, rinsing lightly, and applying Potion 10, my hair dried smooth and silky, and actually felt lighter than before. Two days later it was getting dry and coarse again so I brushed in a little more, repeating every two days. It was a little greasy by shower day, but not bad. Since then I've been using quite a bit more in the initial application, around a tablespoon combed through gradually with my fingers, focusing on the lower half, and it stays silky and brushable right up until the next shower. At this rate I anticipate a tube lasting for two months or so, but it's totally worth the price. After 42 years I finally have the hair I always wanted, all week long, with no additional maintenance.

Been using this product for 10 years and it never disappoints. It makes my curls soft, bouncy, and defined while keeping frizz down. Not heavy or greasy at all. Always a repurchase!