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๐๏ธ Write Ads That PayโBecause Every Word Counts
Making Ads Pay is a classic copywriting guide by Dover Publications, offering timeless advice from veteran experts John Caples and Bruce Barton. It delivers practical, proven techniques to craft compelling headlines, sustain reader interest, and maximize advertising impact across all media. Highly rated and essential for marketers and entrepreneurs aiming to elevate their advertising effectiveness.
| Best Sellers Rank | #407,086 in Books ( See Top 100 in Books ) #115 in Advertising #163 in Web Development & Design #233 in International Business & Investing |
| Customer reviews | 4.6 4.6 out of 5 stars (54) |
| Dimensions | 13.72 x 1.78 x 21.08 cm |
| Edition | Reissue |
| ISBN-10 | 048648601X |
| ISBN-13 | 978-0486486017 |
| Item weight | 272 g |
| Language | English |
| Print length | 256 pages |
| Publication date | 20 October 2011 |
| Publisher | Dover Publications |
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